|
| |
|
|
Vliv vybraných faktorů na kolonizaci biologicky rozložitelných plastů mikroorganismy
Novotná, Markéta
This diploma thesis deals with the degradation of biologically degradable plastics. It focuses on the intensity of their degradation under the conditions of composting and on the influence of various factors on the colonization of biodegradable plastics by microorganisms. In the introduction of the theoretical part the key concepts of the field of biodegradable plastics are defined. The difference between plastics that are actually biodegradable and that are subject to only partial degradation is specified. Further the description of the process of biodegradation of polymers and the definition of biodegradability and compostability of polymer sis noted. At the end of theoretical part, the composting proces is described, with the enumeration of the phases and factors that influence the process. The practical part is devoted to the examination of the degradation of biologically degradable plastics in composting conditions both under a laboratory and under operating conditions. Laboratory experiment is complemented by the study of the influence of various factors on the process of biodegradation and on the intensity of colonization of biodegradable plastics by microorganisms.
|
|
|
Návrh sedacího nábytkového prvku určeného do interiéru kaváren
Novotná, Markéta
The bachelor thesis deals with seating focused on the seating element to the café interiors. The first part is devoted to the diversity of a coffee drinking, the first cafés and Brno's cafes history. The following chapters are focused on issues of draft of the public interior - café and the design layout, then the issue of seating in terms of anthropometry, ergonomics, construction, etc.. and design of the seating element to the chosen interior. The proposal provides a simple and functional solution for practical use.
|
|
| |
|
|
Marketing Strategy of VOYO.cz
Novotná, Markéta ; Postler, Milan (advisor) ; Pondělík, Tomáš (referee)
The aim of the diploma thesis is to analyse and evaluate the marketing strategy of VOYO.cz and recommend improvements of the current strategy. Theoretical part is divided into three chapters. The first chapter deals with the basic concept of marketing and the definition of marketing process. Second chapter defines the process of marketing planning and the third chapter offers basic theoretical approaches for the formulation of product, pricing, promotional and distribution strategy, which are applied in the practical part. The practical part describes the company CME and CET 21 and subsequently includes the analysis of VOYO.cz strategy in terms of 4Ps. Based on the findings there are recommendations offered in the last chapter to improve the current marketing strategy.
|
|
| |
|
|
Danish attitude to immigration and its impact on foreign policy
Novotná, Markéta ; Veselý, Zdeněk (advisor) ; Krines, Vlastimil (referee)
The freedom of movement is a human right concept that has always been confronted with some form of state regulation. I will focus on the international dimension of migration, especially immigration, which will be analyzed first on a general level and then on the example of Denmark. As this small European state is a typical activist in the field of human rights and a frequent participant in the humanitarian missions, one would say the Danish immigration policy can serve as an ideal example. However, this may not be true. My aim is to analyze the membership of Denmark in various international organizations dealing with immigration, EU in particular. Then, the relationship between the immigrants and Danish foreign policy with focus on Muslims will be considered. My research shows that the tendency of Denmark to restrict her immigration policy is a result of global development and has deep historical roots.
|
|
| |
|
|
Measurement of guest satisfaction with services that hotel provides
Novotná, Markéta ; Indrová, Jarmila (advisor) ; Bakos, Tomáš (referee)
In this bachelor's thesis I concentrate on a survey of customer satisfaction with services that hotel provides. Every accommodation facility wants to be successful so it means it has to offer services on high level. It's important to do the surveys regularly. The research was done through questionnaires, which were made and distributed to customers of the Hotel Mövenpick. The thesis I divided to two parts, theoretical and practical. In the theoretical part I deal with tourism, hotel industry, marketing of services, market segmentation and customer satisfaction. In the practical part I describe the Hotel Mövenpick, it's history, , accommodation, services which the hotel provides.On the basis of acquired informations from the questionnaires survey I suggest recommendations which would lead to the removal weaknesses.
|
|
|
Revenue assurance methodology
Filipová, Michaela ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Novotná, Markéta (referee)
Práce se zabývá návrhem uceleného teoreticko-metodologického rámce nové podnikové funkce revenue assurance pro telekomunikační společnosti, které usilují o systematický a koncepční přístup k zajištění a maximalizaci příjmů. Popsány jsou role revenue assurance funkce v podniku, cíle, vývojová stádia. Dále jsou popsány hrozby a konkrétní podoby úniků a nadhodnocení příjmů. Podrobně je rozebrána metodika pro plnění úkolů revenue assurance a techniky pro eliminaci úniků a nadhodnocení příjmů. Práce obsahuje také výsledky empirického průzkumu funkce revenue assurance mezi telekomunikačními společnostmi v roce 2003 a 2004.
|
guest ::
RSS feed.