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Marketing Mix of the Company
Kočí, Babeta ; Zedková, Magda (referee) ; Mráček, Pavel (advisor)
This thesis is based on theoretical knowledge of the marketing mix tools and analysis that form an integral part of the work. In the practical part the company Prowork is described and analyzed. Based on my analysis I made suggestions and recommendations how to increase sales and reputation of the company. The aim of my thesis is to propose an improvement of the marketing mix of Prowork Company, Ltd., focused on production and sales of the professional chairs and armchairs.
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Communication Mix of Fitness Centre
Matyášová, Lenka ; Ondrová, Zdeňka (referee) ; Mráček, Pavel (advisor)
This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.
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Communication Mix Proposal of Businessman Mgr. Lumir Bednarik
Mizerová, Petra ; Bednařík, Lumír (referee) ; Mráček, Pavel (advisor)
Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.
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The Proposal for Development of a Marketing Communication in the HC CSOB Pojistovna Pardubice a.s.
Vaník, Jiří ; BA, Petr Mazánek, (referee) ; Mráček, Pavel (advisor)
Abstract The thesis deals with marketing communication of the ČSOB Pojišťovna Pardubice ice-hockey club with the main focus on the communication with visitors and fans and the promotion of the club's commercial partners. It makes suggestion on possible ways of development of the given marketing communication where the club's fans' communication represents the most important part of it. Not only it proposes improvement of the current tools and proceses, but it also introduces new, modern means of marketing communication. The aim of the proposal is to increase the general awareness of the club and its atractiveness.
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Proposal of the Marketing Mix for the System SMSbrána
Zbořilová, Lucie ; Švrček, Ondřej (referee) ; Mráček, Pavel (advisor)
The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.
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Proposal of the Communication Mix for the Catering Company
Pelikánová, Adéla ; Kundeliusová, Eva (referee) ; Mráček, Pavel (advisor)
Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.
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Proposal of Communication Mix for Sale of Sports Goods
Čechová, Andrea ; Regináč, Jozef (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second part includes analysis of the selected company and its surroundings. The last part contains the details of suggested design of a specific communication mix, which will be applied consequently.
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Communication Mix of Construction Company
Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
My dissertation is focused on communication mix of a building company. In the first part I deal with the theory of communication mix as such, in the second part, I analyze the current propagation of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the communication mix for a new company Aktiv-Servis, s.r.o.
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