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Chen Yun's management of Chinese economy in times of crisis, 1949-1965
Malá, Kateřina ; Hudeček, Jiří (advisor) ; Klimeš, Ondřej (referee)
The aim of the thesis is to describe the opinions of Chen Yun, one of the most influential Chinese communist leaders and a very important person for the Chinese economy before the Cultural revolution, on economy and correct way of economic governance. Introduction of Chen Yun's carreer in the first charter is followed by three other chapters devoted to the most important events for the Chinese economy in the period 1949 - 1965, these are curbing the inflation, formulation and implementation of the First Five-Year Plan and the Great Leap Forward.
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Love through the Eyes of Seniors: A Qualitative Analysis of Partners Love in Senior Marriage
Malá, Kateřina ; Martinová, Marta (advisor) ; Kotík, Michal (referee)
Bachelor thesis deals with the theme of the partner love in the elderly. The theoretical part summarizes the current knowledge about love. It decribes the transformation of love and intimacy that occurs in modern society. Currently, the importance of love in a relationship is visibly increasing. Love now allows functioning of the relationship but it also contributes to instability. It also describes some typologies of love, in detail from Hatfield et al., who divide a love for two basic types; passionate (romantic) love and companionate love. It points to the fact that during the marriage the form of love changes. According to the traditional model of understanding love, romantic love is transformed into companionate love. However, romantic love can maintain into old age and contribute to the satisfaction of the elderly. The theoretical part also deals with old age and aging. Nowadays, population gets older and the elderly represent an increasingly important population group. At the end of the theoretical part are presented the selected myths and stereotypes about elderly. But seniors are able to live meaningfully and actively participate to maintain their marriage and partner love. The practical part is devoted to interviews with married couples in the senior years. It focuses on how seniors...
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Protection of industrial property and international law
Malá, Kateřina ; Dobřichovský, Tomáš (advisor) ; Císařová, Zuzana (referee)
Protection of industrial property and international law The purpose of my thesis, which theme is "Protection of industrial property and international law", is to describe and to analyse the industrial property protection from the international law perspective. The thesis consists of nine chapters, the introduction and the conclusion included, dealing with the issue of the industrial property protection, especially with the conception and historical development of international protection of industrial property and with current systems of this protection, focusing on weaknesses and strongnesses of current international legal protection of industrial property. First of all, the thesis deals with a definition of the term "industrial property". The "industrial property" is a complicated category, because there is no general legal definition of this term. As from the international treaties regarding industrial property outflows, the legal definition of this term is replaced by the list of intangibles which are included in this term. This chapter is concluded with the acceptance of this approach of "no general legal definition" stating that because of the technical development and connected development of industrial property items, a general legal definition of the term industrial property would have only limited...
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Three critical voices of post-war American literature
Malá, Kateřina ; Hanuš, Jiří (advisor) ; Calda, Miloš (referee)
The thesis deals with critical views of the post-war American society as found in three literary works: Arthur Miller's Death of a Salesman, J.D. Salinger's The Catcher in the Rye and Jack Kerouac's On the Road. The thesis's aim is to introduce briefly the post-war society and then, on basis of text analysis, to provide criticism expressed by each book mentioned above. Divided into four main parts, it describes the post-war situation in the United States (political, social and cultural) and thereafter it focuses on the books itself. It provides a short biographical summary of each author's life but it mainly targets the criticism the book contains. The post-war period was significant because of the change it brought. The society of the 1950s was characterized by many "booms" that contributed to its development. The main features of this period were consumerism and materialism; these were also the principal things subjected to criticism. The question the thesis wants to answer is whether this criticism was justified or not. This objective is realized in the conclusion. Based on all facts provided by the thesis, the answer is that the criticism was justified; however, it is not so easy and it is necessary to read the whole thesis to understand all reasons that led to this conclusion and to think over...
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Analysis of the Pharmacotherapy in Patients in Aftercare Health Facility I.
Šturcová, Klára ; Malý, Josef (advisor) ; Malá, Kateřina (referee)
Analysis of the Pharmacotherapy in Patients in Aftercare Health Facility I. Author: Klára Šturcová1 Tutor: Josef Malý1 1 Department of Social and Clinical Pharmacy, Faculty of Pharmacy in Hradec Králové, Charles University Introduction: Falls of hospitalized patients are one of the most common problems in the healthcare institutions. In terms of prevention of drug related problems (DRP) including falls is necessary to search for all risk factors that may contribute to the emergence and clinical manifestation of DRP actively and subsequently minimize these risk factors. Objectives: The aim of the thesis was to describe a group of patients who experienced a fall during the hospitalization in a certain rehabilitation institution, to analyze the possible drugs and other causes of falls and to identify and analyze other non-fall DRP. Methods: The evaluated group of the retrospective cross-sectional observational study consisted of patients who experienced a fall during the hospitalization in an institution providing rehabilitation care in the term from 21 March 2014 to 30 November 2014. The basis for the analysis was medical documentation containing personal and medication history and information about the falls. The analysis of falls and their relationship to the pharmacotherapy was performed in...
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Effect of feeding flaxseed on the quality of goat milk fat
Malá, Kateřina ; Fantová, Milena (advisor)
Type of feed, its quality, form of adjustments and feeding technique influence the composition and quality of milk. The share of milk components is highly variable, depending on nutrition and animal health. The greatest changes occurring in milk fat content. Milk fat is responsible for the natural flavor of milk. However, in terms of the modern world, human, saturated fatty acids contained in milk fat is considered negative active ingredient with the subsequent development of cardiovascular disease and the development of atherosclerosis in humans. Currently, therefore a growing demand for polyunsaturated fatty acids in milk as a healthy alternative. For this reason, an effort to influence the composition or the content of fatty acids in the milk of dairy animals. One way to significantly increase the content of desired MUFA and PUFA acids in milk fat is the use of oils and oilseeds in the ration. Very positive influence flaxseed, which among other things contains high levels of linolenic acid.
The aim of this work is to analyze and evaluate the milk fat of goats, which are fed with linseed in extruded form compared with a control group of goats without complementary food. It can assume that feeding flaxseed to increase milk fat content, including omega-3 and omega-6 fatty acids.
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Verification of project „Park za sv. Jakubem v Klatovech“
Malá, Kateřina ; Vacek, Oldřich (advisor) ; Jiří, Jiří (referee)
City council of Klatovy town in the Czech Republic submitted a contract for a new town park project on the place called "Za sv. Jakubem" in 2005. Studio SILVEX represented by Ing. Pavel Borusík won this contract and created a feasibility study as the first step of the project documentation. Till now the study has not been realized because of problematic ownership issues within the concerned area.
This diploma thesis strives to solve the question of the up-to-dateness of that project which has been suspended for ten years by now. The main subjects of this thesis have been the project content evaluation, verification of up-to-dateness and to design a new solution respecting current and future needs of the city inhabitants and park users.
Literary overview of the current state of the problem deals with public space areas characteristics, city park characteristics, graveyard characteristics including types of graveyards, burials, graves, burial history in the Czech Republic and Jewish cemeteries. The thesis addresses with the impact of the death on survivors and greenery effects as a green place useful for meditation. The graveyard topic is elaborated because of the geographical distance of Klatovy's town's graveyard to the intended park area.
Evaluation of detailed data provides the fundamental information about Klatovy and the park place, brief contents and main thoughts of feasibility study "Za sv. Jakubem", own verification of the available documentation including changes in the property relations.
All together it had served as a basis for designing new park concept proposal, which responds adequately to demands of park users. The project by Studio SILVEX proposes park place with purely town meaning, containing children playground, in-line skating track and other sport activities. The diploma thesis's park concept transforms the project with focus on scenery locations and relax place for visitors of the nearby town graveyard.
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The Marketing strategy of FTV Prima s.r.o. in the enviroment of the czech television market
Malá, Kateřina ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
This thesis focuses on the topic of marketing strategy of FTV Prima s.r.o. in the television market. The main objective of this thesis is the definition of marketing activities and the use of marketing tools by FTV Prima, a company operating nationwide TV broadcast television stations Prima, Prima COOL, Prima Love and Prima ZOOM, leading to a better position in the television market. The theoretical part of the thesis is the application of marketing mix 4P in the television as a media. The practical part is a description of the inner workings of FTV Prima in connection with charting the television market
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Dynamic BSC and strategy maps as a tool for corporate communications
Malá, Kateřina ; Mildeová, Stanislava (advisor) ; Leciánová, Gabriela (referee)
Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.
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