|
|
Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
|
|
|
Electronic notice board LCD
Bureš, Michal ; Kaczmarczyk, Václav (referee) ; Bradáč, Zdeněk (advisor)
This diploma thesis deals with the research of existing solutions of electronic information systems. The purpose of this survey is to inspire what is offered to users of these professional systems, or what users expect from these systems. Based on the acquired knowledge, the thesis also deals with the design of its own system, which can serve as another alternative to professional solutions of companies on the market, in the sense of the concept of solution of the given task. After the design of the system, the thesis deals chronologically with the selected "tools" used for the actual implementation of the assigned task Electronic Information Boards. Both hardware and software parts of the task, which form the majority of this thesis. At the end of the work are presented practical results.
|
|
|
Proposal for Changes of Human Resource Management in a Company
Krist, Jan ; Bureš, Michal (referee) ; Konečná, Zdeňka (advisor)
The main goal of the final work are proposals in the field of human resources management in the company Víno Sýkora s.r.o. Based on the analysis of the current situation, the focus of the work was mainly on the analysis of jobs, motivation of employees and their further education. The selected relevant methods that were used for data collection were the analysis of internal documents and interviews with the company's employees. Among the key proposals that appear to be appropriate for improving the current situation, staff training and the creation of a new department have been developed.
|
|
|
Proposal for Changes of Human Resource Management in a Company
Krist, Jan ; Bureš, Michal (referee) ; Konečná, Zdeňka (advisor)
The main goal of the final work are proposals in the field of human resources management in the company Víno Sýkora s.r.o. Based on the analysis of the current situation, the focus of the work was mainly on the analysis of jobs, motivation of employees and their further education. The selected relevant methods that were used for data collection were the analysis of internal documents and interviews with the company's employees. Among the key proposals that appear to be appropriate for improving the current situation, staff training and the creation of a new department have been developed.
|
|
|
Machine Learning in Algorithmic Trading
Bureš, Michal ; Pilát, Martin (advisor) ; Neruda, Roman (referee)
This thesis is dedicated to the application of machine learning methods to algorithmic trading. We take inspiration from intraday traders and implement a system that predicts future price based on candlestick patterns and technical indicators. Using forex and US stocks tick data we create multiple aggregated bar representations. From these bars we construct original features based on candlestick pattern clustering by K-Means and long-term features derived from standard technical indicators. We then setup regression and classification tasks for Extreme Gradient Boosting models. From their predictions we extract buy and sell trading signals. We perform experiments with eight different configurations over multiple assets and trading strategies using walk-forward validation. The results report Sharpe ratios and mean profits of all the combinations. We discuss the results and recommend suitable configurations. In overall our strategies outperform randomly selected strategies. Furthermore, we provide and discuss multiple opportunities for further research.
|
|
|
Rozdílné preference čokolád na trzích střední Evropy
Bureš, Michal
Diploma thesis is dealing with different preferences on the market of chocolate within central Europe. It i salso dealing with different composition of the same brands of chocolate products owned by multinational companies on the Czech, Austrian, Slovak, Polish and German market. To meet this goal it is necessary to evaluate and compare primary data from survey, blind consumer tests, sensory difference test, similarity test and comparison prices, packaging and composition of chocolate products. To determine the motivations and preferences of consumers were also used in-depth interviews.
|
|
|
Myšina ve víně
Bureš, Michal
This thesis about Mousing in wine aims to look at wine from the point of view of microorganisms that influence wine, especially their negative impact to on the quality and organoleptic characteristic of wine. Detailed it focuses on mousing, its agents and possibilities of prevention.
|
|
|
Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
|
|
|
Archaeological Topography of Dejvice (Praha 6) in the Middle Ages and the Early Modern Period
Ženka, Ctirad ; Bureš, Michal (advisor) ; Štefan, Ivo (referee)
The bachelor thesis submits a report about Hinterland of Prague in the northwestern vicinity of the Prague Castle. The thesis gathers all information about first steps of archaeology in Dejvice, Šárka and Bubeneč and also covers important information about urban factors that contributed to creating a medieval village. The thesis covers geomorphological conditions, quality of soil, water sources and climate features. It also includes a chapter on historic maps and creation of urban structures and establishment of medieval village in Hinterland of Prague. The paper covers excavation work at Hendlův dvůr, where 10 reserve pits and 18 pole holes were uncovered, interpreted and dated into two separate phases of medieval (12th and 13th century) and early modern Period (15th and 16th century). Analysis of the morphology of the ceramics matched the first time horizont of swollen edges and of late medieval edges. Totally 500 shards of ceramics were gathered. The thesis also compares research of archeologists in Dejvice and Bubeneč in medieval and early modern Period. The first archeological finds of medieval village of Dejvice were uncovered by Petr Chotěbor in 1979, the research of Bubeneč was strongly pushed by Václav Huml and Julie Richterová. Author identifies all factors and problems of both villages....
|
|
|
Electronic notice board LCD
Bureš, Michal ; Kaczmarczyk, Václav (referee) ; Bradáč, Zdeněk (advisor)
This diploma thesis deals with the research of existing solutions of electronic information systems. The purpose of this survey is to inspire what is offered to users of these professional systems, or what users expect from these systems. Based on the acquired knowledge, the thesis also deals with the design of its own system, which can serve as another alternative to professional solutions of companies on the market, in the sense of the concept of solution of the given task. After the design of the system, the thesis deals chronologically with the selected "tools" used for the actual implementation of the assigned task Electronic Information Boards. Both hardware and software parts of the task, which form the majority of this thesis. At the end of the work are presented practical results.
|
guest ::
RSS feed.