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Sports Communication on Social Media: Analyzing the Facebook Content of Czech Professional Athletes and Audience Reactions
Turková, Kateřina ; Němcová Tejkalová, Alice (advisor) ; Trültzsch-Wijnen, Sascha (referee) ; Mikuláš, Peter (referee)
This dissertation is aimed at exploring social media communication of Czech athletes, with a focus on the commercialization of their content. Its purpose is to analyze the subject from the perspective of the athletes who are communicating through social networking sites as well as from the perspective of their fans who are receiving their messages with both sports and commercial character. Although studies focused on athlete's communication on social media and audience reactions to it have been conducted in other countries, similar studies have not yet been conducted in the Czech Republic. Athletes' communication via social networks and its commercial potential is a topic of current interest. Exploring it is beneficial, and this work will expand the body of knowledge of the subject. It will also help to show the regional specifics of sports- related communication via social media and the commercialization of sports-related content. The research consists of two parts: the first is a content analysis of selected athletes' Facebook pages, which encoded data over the course of one year in order to preclude distortion of the results due to seasonality. The second part is an analysis of interviews with athletes and some of their representatives. Both parts are mutually complementary and expand...
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Media Image of the Men's and Women's MMA in the Czech Republic
Rýcová, Kristína ; Turková, Kateřina (advisor) ; Chladová, Marta (referee)
The diploma thesis presents a media image of one of the fastest growing sports in the world. Mixed Martial Arts, abbreviation MMA, has a history in the Czech Republic since the 1990s. The media portrayal of male and female Mixed Martial Arts represents one of the aspects that are not fully covered in the Czech Republic. With the help of qualitative and quantitative content analysis, articles from the four most read Czech printed periodicals are explored - Blesk, Mladá Fronta DNES, Právo and Sport and four Czech news websites - Blesk.cz, iDNES.cz, Sport.cz and iSport.cz. A total of 1331 articles are analyzed in the research. The main goal of the work was to map the media image of this sport and to point out possible differences in referring to female and male athletes. The results of the research showed that although the female MMA received significantly less media attention, there was no downplay on the abilities of the female athletes. The secondary goal of the work was to discover and analyze possible stereotypes that are associated with Mixed Martial Arts. Out of a total of 1331 articles, stereotypes were traced only in 34 cases. The analysis traced a stereotype associated with the characteristics and visage of female athletes and a stereotype called Bad Guys, which portrayed MMA as a brutal sport.
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Influence of the Czech News Agency's coverage on the content of sport sections of Internet portals Aktuálně.cz, iDnes.cz and Sport.cz
Ardon, Filip ; Trunečková, Ludmila (advisor) ; Turková, Kateřina (referee)
The thesis "Influence of the Czech News Agency's coverage on the content of sport sections of Internet portals Aktuálně.cz, iDnes.cz and Sport.cz" examines the influence of agency news on the production of sports sections of selected news servers on the basis of quantitative content analysis. In the theoretical part of the thesis, basic information about news agencies, the Czech News Agency (hereinafter referred to as "ČTK"), sports, sports journalism and online media is described. The concept of agenda setting is also explained and the analysed internet portals are briefly described. The practical part of the thesis presents, in addition to an explanation of the research methodology used, the analysis itself, which was carried out on a total of 1882 articles from all three servers for the period from 17th September 2020 to 30th September 2020. Based on the data obtained, all six research questions are subsequently answered. Five questions concern the correspondence of the published texts with the agency news and the claimed authorship, while the last one focuses on the authorship of the published photographs. The data obtained from the analysis are supplemented in each subchapter by the statements of the sports editors of the servers in question, who were contacted by e-mail and asked to complete...
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Change of the Content of the Sport Daily During the Coronavirus Crisis and Futher Developmentof the Paper After It
Kučera, Stanislav ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
Diploma thesis Change of the Content of the Sport Daily during the Coronavirus Crisis and Further Development of the Paper after It deals with the changes in the daily "Sport" during the coronavirus crisis and in the immediate aftermath, i.e. from March 2020 to September 2020. As there were almost no sports events in the Czech Republic or in the world, particularly in the first third of the examined period, this thesis focuses on how the only domestic daily newspaper specialized in sports topics response to the lack of races and competitions. The thesis also monitors, whether trends established in the first third of the examined period persevered in the daily newspaper even when the situation in the society and the sports environment began to return to normal. In the theoretical part, the thesis deals with the issue of print media in the Internet era, presents selected research into the impact of the coronavirus pandemic on the functioning of media and outlines reporting on smaller sports in the sports media. The analytical part deals with the content of the "Sport" newspaper itself. The thesis examines each issue of the newspaper in the period from March to September 2020 and monitors the representation of sports, the topic of the main article on the front page, the number of sports, the number of...
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Digital communication of the Czech olympic team at The 2018 Winter Olympics
Moravcová, Gabriela ; Halada, Jan (advisor) ; Turková, Kateřina (referee)
This diploma thesis named Digital Communication of the Czech Olympic Team at the 2018 Winter Olympics deals with the communication of the Czech Olympic Committee, focusing on social media profiles - the Czech Olympic Team, which the Czech Olympic Committee manages and communicates through them to the target audience. The diploma thesis analyzes communication specifically during the XXIII. Winter Olympic Games in PyeongChang, South Korea and focuses on communication on Instagram and YouTube. The theoretical part outlines the history of the Olympic Games, explains the basic concepts of marketing and PR and the connection of these disciplines to sports and social networks. The analytical part explains the functioning of the Czech Olympic Committee and analyzes the communication on Instagram and YouTube during the Olympics. The analysis was partly based on data from the Czech Olympic production and partly my own research and analysis of posts from the period under review. To the analysis are added findings from a structured interview with the head of digital communication and is followed up with recommendations for future communication of this association.
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Comparison of Media Coverage of Football Club SK Slavia Praha at the Close of 2013/14 and 2018/19 Seasons in Selected Media
Sůsa, Richard ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
Bachelor thesis Media Image of Football Club SK Slavia Praha at the Close of 2013/14 and 2018/19 Seasons in Selected Media looks into the media content of Mladá fronta DNES, Právo, and Sport altogether with Nedělní Sport. Among the three selected newspapers are two broadsheet papers and one that specializes in the sport. The research is conducted on two periods in 2014 and in 2019. In the first one, Slavia Praha successfully attempted to avoid relegation from the Czech top division, in the second one the club dominated domestic football, winning both league and cup trophies. The thesis tries to confirm or to disprove the hypothesis, that the improvement of the club's performances corresponded with the increase of published media content concerning the club. In the theoretical part of the thesis, the past and the present of sports journalists are described. Also, SK Slavia Praha is introduced. The content analysis examines the media content of selected newspapers and strives to find similarities and differences between the media products in the particular years and the particular newspapers.
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Silver legacy of EURO 1996 during the following European Football Championships
Kamenik, Martin ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
The bachelor's thesis "Silver legacy of EURO 1996 during the following European Football Championships" deals with informing how selected Czech dailies reported on the 1996 European Football Championship during the following five European football championships. In selected tournaments, the text follows the frequency, and which iconic moments and personalities were most referred to in connection with the 1996 European Championship. The work is divided into three parts. The theoretical first describes the relationship between sport and the media, which is important for the correct understand of the bachelor's thesis. Further, the introductory part deals with aspects of how sports success is displayed, which is in fact the subject of research in the bachelor's thesis. In the next phase, he describes the history of European football championships. This context is also suitable for understanding a successful sporting event in a broader context. The second part of the thesis describes the definition of research and the methods used, then the introduction of the researched periodicals and the coding book itself with selected analytical variables. In its own analytical part, using quantitative analysis, the text presents the amount in which the 1996 European Championships were referred to during the...
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Media image of the 2019 FIBA Basketball World Cup in CT Sport
Mervínská, Gabriela ; Macková, Veronika (advisor) ; Turková, Kateřina (referee)
This Bachelor Thesis "Media image of the 2019 FIBA Basketball World Cup in CT Sport" deals with the overall concept of championship, that took place in China, and its presentation in CT Sport. The goal of this thesis is detailed analysis of television broadcasts and the work of moderators, reporters and commentators. The theoretical part defines the news values, concept of agenda-setting, framing and also insight into patriotism and mythology. There is description of the Czechoslovak history and Czech basketball, furthermore the first live stream and the process of basketball broadcasting in Czech televisoin. This basketball broadcast is being explored using qualitative content analysis. The results of the analysis describe the media image of the Basketball World Cup, how the pre-game studios took place, how much space was given to reports and interviews, and what was the role of commentators.
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Comparison of the media coverage of the World floorball championships in years 2008 a 2018
Krejcárek, Tomáš ; Němcová Tejkalová, Alice (advisor) ; Turková, Kateřina (referee)
The thesis entitled Comparison of the media coverage of the World Floorball Championships in years 2008 and 2018 aims to identify and compare the media coverage devoted to these two championships held in the Czech Republic. The goal of the thesis is to determine and compare the media coverage in the two examined media - Mladá fronta DNES, Deník Sport and online servers iDnes.cz and iSport.cz, based on these findings define which direction is the trend going. The diploma thesis is divided into main three parts, in the first theoretical part, key definitions, terms and topics from the media side such as gatekeeping, agenda-setting and news values are gradually introduced. A similar space is also devoted to the sports, more precisely floorball side of the thesis, where important historical milestones of this sport, both Czech and worldwide, are presented. Last but not least, this section offers an introduction of a closer relationship between the media and sport. In the second part, the research method of quantitative content analysis is methodologically explained, so that could be used for the analytical part. The third final part simultaneously answers the thirteen given hypotheses, the research question and presents an overview of the results of the analysis. In addition to the aforementioned...
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