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Interest in Organic Food and Its Consumption in the Czech Republic - June 2017
Pilecká, Jarmila ; Černá, Lucie
Within the block of questions devoted to consumer behavior and food waste included in CVVM June survey, respondents were asked several questions about organic food. First, the respondents' interest in information about organic food was investigated. Next, whether people buy organic food themselves, how often and for what reasons they do it. The question was also asked how often people prefer foods marked as “organic” to those without this mark. According to research results, people in Czech Republic buy organic food only rarely. In connection with this they also do not search for information related to this theme. If Czech people buy organic food, they do it especially because there are no chemicals used for producing those eatables. We can say that significantly higher interest in information about organic foods have women who are also more prone to buy them.\n
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Throwing out Visually Imperfect Vegetables As a Form of Food Waste - June 2017
Pilecká, Jarmila ; Černá, Lucie
As a part of its June survey, CVVM asked respondents several questions about food and, above all, food waste. Part of this block was constituted of questions dedicated to the purchase of visually not quite perfect fruit and vegetables. The respondents were specifically expressing what foods they would choose if they had possibility to choose from - whether perfect or less perfect and whether they would even think about the appearance of the selected vegetable or fruit. They also chose the reasons that would lead them to this choice. One of the questions was also focused on who, according to the respondents, decides which fruit and vegetables are going to get into the counter at the shops. The last point was respondents´ estimation of wasted food share due to visual imperfections towards total production. According to results of the research, Czech consumers would prefer visually perfect fruit and vegetables before those with imperfections. This type of food have elected 61 % of respondents. Among possible reasons that lead them to prefer perfect food, people chose mainly easier cutting and cleaning. Many respondents also think that buying visually perfect food is commonly normal.\n
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Public opinion on drugs - May 2017
Pešková, Veronika ; Pilecká, Jarmila
In the opinion poll carried out in May 2017 by the Public Opinion Research Centre, questions regarding attitudes of Czech citizens towards drugs were included. More specifically, the questionnaire asked surveyors about their perception of the current situation regarding drug use as a problem in the Czech Republic as a whole, as well as in their place of residence. Furthermore, the survey investigated whether institutions in the Czech Republic deal with the drug problem adequately, and some issues regarding addicted persons and their treatment.\n
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Attitude of Czech Public to Accepting of Refugees in April 2017
Pilecká, Jarmila ; Červenka, Jan
In April 2017 Public Opinion Research Centre included a block of questions connected to accepting refugees from countries affected by military conflicts. Questions focused mainly on opinion towards accepting refugees from concrete regions (Ukraine, Middle East and North Africa), concern with the current situation around refugees and perception of the situation as a security threat. Press release shows also the comparison with public opinion in Poland.
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Evaluation of environment in the Czech Republic – May 2017
Pilecká, Jarmila
In April 2017 Public Opinion Research Centre included a block of questions connected to environment. Respondents evaluated condition of environment in the Czech Republic and in residence. Next citizens rated the size of their satisfaction with concrete areas of environment in their residence such as cleanness of air, surrounding nature and surface water. Respondents also evaluated traffic density, level of noise and the quality of drinking water. Last question is focused on how much are respondents interested in information connected to environment in the Czech Republic.
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Confidence in European and International Institutions - April 2017
Pilecká, Jarmila
In April 2017 Public Opinion Research Centre included a block of questions connected to confidence in European Union and international institutions. Questions focused mainly on trust in European Union in general and its concrete authorities. In connection to international institutions respondents evaluated their trust in United Nations and North Atlantic Treaty Organisation.
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Attitude of Czech Citizens about foreigners – March 2017
Pilecká, Jarmila
In March 2017 Public Opinion Research Centre included a block of questions connected to foreigners. Respondents commented on foreigners who live in the Czech Republic and in their place of residence. Research also included set of questions about general attitudes connected to foreigners such as their impact on Czech culture, unemployment, health ricks and economy. Respondents also evaluated whether foreigners are the solution of problem of ageing population in the Czech Republic.
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Compliance with Standards of Customer Service in Sale Section
Svobodová, Tereza ; Remr, Jiří (advisor) ; Pilecká, Jarmila (referee)
The bachelor thesis is focused on the form of post-capitalist personal sales. It focuses mainly on the topic of building a relationship with a customer in selling, as a typical phenomenon of postcapitalism, and its influence on sales indicators. In theory, this type of sale is introduced from the point of view of sociologists and experienced salesman. It presents the context of its origin, its form and its specifics and principles. The thesis is based on the fact that it is important to gain customer trust in establishing a relationship between the sales assistant and the customer and thus the company and the customer. Trust is formed in the communication process, as a rule in an retail environment. This communication has its own rules in the form of customer service standards in sale. For a comprehensive view of the issue, a case study company has been selected and used as an example of how these standards are set in the guidence of a real retail company. In its stores, compliance with these standards in customer communication was measured by the Mystery Shopping method of research. The acquired data of the survey made it possible to compare whether stores with better results of Mystery Shopping research have also better results in increasing sales indicators such as sales, conversions, average value of...
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Mixed mode data collection: PAPI and CAPI comparison
Pilecká, Jarmila ; Buchtík, Martin (advisor) ; Hendl, Jan (referee)
Usage of mixed mode is popular among researchers mainly because of its flexibility and possibility of lowered costs, time and response bias. Therefore engagement in analysis of potential differences and problems is necessary mainly in mapping effects of these combinations. My diploma thesis focuses on possibilities of equivalence of mixed mode PAPI and CAPI collection of data. I use Multi-Group Confirmatory Factor Analysis (MG CFA) for analysing the equivalence of measurement. This is quite unusual method for analysing a mixed-mode and few researchers used it till now. Most of the studies focused on differences in answers of respondents caused by mode effect or cognitive process of answering the questions. Key words: Mixed mode design, equivalence, confirmatory factor analysis, CAPI and PAPI, mode effect
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