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Analysis of Advertising in Beer Spa Bernard
Vagnerová, Anežka ; Hajdíková, Taťána (advisor) ; Váchová, Lucie (referee)
In the bachelor thesis will be reviewed the current situation of the use of various types of advertising in the company. Beer Spa Bernard and their effect the perception of advertising by individual customer segments. The goal will be based on findings suggest a suitable type of advertising for a specific segment of customers using method of data collection (interviews) will be first collected to the necessary data and then will be processed into the tables. On the base of evaluation of questionnaires will be using methods of determining the relative frequency and contingency tables conclusions drawn. In the bachelor thesis will be set the recommendations for improvement based on the research.
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Decision-Making Processes in a particular Firm or an Institution
Šímová, Klára ; Černý, Jan (advisor) ; Váchová, Lucie (referee)
The topic of the thesis are decision-making processes in a particular firm or an institution. The chosen company, located in Tábor, is engaged in design, production and subsequent servicing of telecommunications and security systems. The work is divided into three parts. The first will describe the company, the second part is theoretical containing the characteristics of managerial decision and all the information necessary for the third practical part. The practical section provides flowcharts for installation and servicing of equipment and subsequently describes the decision-making processes occurring upon receipt of customer requirements, making quotations up to installation of a particular solution. It concerns the selection of suppliers, responsible employee, determining payment terms and considering the possibility of cooperation with other legal entities. In conclusion, there are recommendations for the management of the company.
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Analysis of specific groups of the Czech blog scene
Klečatská, Petra ; Novák, Michal (advisor) ; Váchová, Lucie (referee)
The aim of this bachelor thesis is to give an analysis of specific groups of the Czech blog scene. These are the five significant figures of the Czech blog scene in the category of Beauty and Fashion vloger or the overall title -Lifestyle. In this category we can find YouTubers Shopaholic Nicol, Teri Blitzen, two sisters from the channel A Cup of style, Lucie from the channel Get The Louk and Petra Lovely Hair. The theoretical part introduces the basic concepts and relation for the understanding of the topic. Data from the questionnaire survey describes the consumption stream of content by internet users and their awareness of the vlogers. The practical part describes basic characteristic of the channels and videos, development of the number of subscribers and the position in the competition Blogger of the year.
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Strategic decisions on the location of manufacturing space
Macků, Jozef ; Bína, Vladislav (advisor) ; Váchová, Lucie (referee)
Bachelor thesis in theoretical part focuses on the basics of managerial decision making. Explains the basic concepts and principles of decision analysis, as well as the structure and subjects of decision making. It serves a kind of procedure for the use of scientific methods to the decision problem. It focuses on the Monte Carlo simulation method and the method of AHP as a method of multi-criteria decision. Practical part of thesis is focused on decision problem in company BECKS SLOVAKIA ltd. Using the methods and procedures described in theoretical part. The aim of the thesis is to find ideal option to locate production hall of company on basis of managerial decision making.
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The possibilities of implementation of selected elements of the Japanese business philosophy to the particular company
Milaberská, Lenka ; Zelená, Veronika (advisor) ; Váchová, Lucie (referee)
This bachelor thesis is focused on an introduction of the theory of lean management as a tool, which is able to reduce waste at the particular workplace in Aspera Technology company. The first part of this thesis pays attention to presentation of lean management, familiarization with its history and description of appropriate methods. The main part consists of implementation of the method called 5S which was evaluated as the most appropriate method of lean management regarding waste reduction in the given company. The 5S method was established to the particular workplace at the beginning of the varnishing process. The description of the workplace before implementation of the 5S method is provided and relevant changes are highlighted in the thesis. In conclusion, achieved improvements are mentioned while the most important one is the waste reduction.
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Creation, Utilization and Optimization of Decision Trees
Selement, Pavel ; Bína, Vladislav (advisor) ; Váchová, Lucie (referee)
Decision trees are one of the main methods for solving decision problems. The goal of this thesis is to introduce their properties and basic conditions for use. The main contribution of this work is located in linking decision trees research in the decision theory and in the field of machine learning. The goal is not meant to be a comprehensive list of available methods but rather points out the overlooked connection between those two science disciplines. It is shown, both in theory and by an example, how to use the methods originally from machine learning for decision trees in the decision theory and thus in management practice. At the end there are several variants introduced to explain how to simplify decision trees.
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Energy policy in Germany
Vachová, Lucie ; Neumann, Pavel (advisor) ; Jeníček, Vladimír (referee)
This master thesis analyses the German energy policy, mainly the new concept which is known as Energiewende. The thesis consists of four chapters. The first chapter is about theoretical background. The second chapter deals with the energy policy in Germany. It mentions single concepts of the energy policy in Germany. It describes institutions and legislation, which are essential for the energy policy in Germany. It deals with the energy sources in Germany as well as with the electricity. The third chapter describes measures which are essential for success of Energiewende -- it refers mainly to the new network, electricity efficiency in all fields, new power plants and electricity storage. Last, the fourth, chapter evaluates the energy policy in Germany. It contains experts' points of view, opinions of people living in Germany (based on my own survey) and my own commentary, where are the conclusions summarized.
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Process of creating an online store SME
Rychtová, Magdaléna ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
This bachelor's thesis focuses on creating an online shop for Stavební firma JAVOS,s.r.o. In the first part are defined theoretical concepts and requirements of the e-shop, its promotion and legislation. The second part describes the current state of business websites.Then it also describes everything important at the websites required by owner. The most focuses in the selection of an appropriate technical solutions in the online shop.Specifically compares a three systems allowing rental trade for a monthly fee or free.
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Managerial Decision-Making in a Sports Organization
Rampír, Vojtěch ; Váchová, Lucie (advisor) ; Zelená, Veronika (referee)
Bachelor thesis describes operating of the sport club HBC Kolin and by using decision trees creates optimal strategy of propagation of upcoming play-off matches. Thesis contains basics of manager decision making, types of decisions and manager characters.Thesis describes basics of sponzoring too, types of sponzoring and sponzors, their roles in clubs and gets more specific about sport sponzoring.
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