|
|
A journalist in regional dailies as a specific journalistic profession on the example of the Ústí region
Kalouš, Pavel ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "The journalist in regional newspapers as a specific journalistic profession in Ústí region" deals with the working and status differences of regional journalists, whose occupation is believed as a specific kind of journalism. This thesis is mainly concentrated on the area of getting information and working with them, it is also focused on problems and difficulties of regional journalism, the role of journalists, their relationship to the local area and as well their moral level. Last, but not least this thesis brings the sociological profile of regional journalists in Ústí region. On the basis of a research which consists of disinterested observation and a research via questioning in seven newsrooms of Vltava-Labe-Press company newspapers, it shows the picture of margin journalists who have to fight with bad reputation in a long term. One part o this thesis is also a historical divagation to the development of regional press in the Czech Republic in the area of Ústí region and the stormy property changes which happened in the 90's of 20th century as well.
|
|
|
Comparative analysis of the national newspaper supplements Salon, Kavarna and Orientace
Farná, Kateřina ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Comparison analyses of national newspaper supplements Salon, Kavarna and Orientace" analyses supplements of national, daily released newspapers: Pravo (Salon), Mlada fronta DNES (Kavarna) and Lidove noviny (Orientace). Essential methods used in this work are quantitative analysis, applied to specified moths during years 2006-2008, and chronological analysis of chosen issues during years 1998, 1999, 2000 and 2005. Based on them, various evaluations of supplement main characteristics, specific features and differences were observed. Most important characteristics investigated in the work are: supplement content and graphic conception, placement within the carrying newspaper, structure of published literature forms, themes and sub-themes. There can be also found summary of each supplement history, list of its typical authors and internet version description. Author of this thesis also introduced related overview of Czech literary and cultural magazines (Literarni noviny, Host, Divoke vino, Revolver Revue, Tvar nebo A2) and briefly stated profiles of main national newspapers. To gain supplement readers characteristics, approximate sociological questionnaire was processed among university students.
|
|
|
"Quatlity television" explained, exemplified by Czech television program "Q"
Beladová, Michaela ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
The diploma thesis "Quality TV" explained, exemplified by Czech television program "Q" explains the term quality television. Firstly, it describes its development, criteria and use. The following part of this paper describes the program "Q" itself, which is dedicated to the queer minority and is being broadcasted by Czech television. The program has been analyzed using a semiotic analysis of television. The animated open (theme) of the program has been studied thoroughly; I also tried to find commonalities for other parts appearing frequently in episodes. A closer approach has been given to three chosen parts as the representatives of the program - two reports and one interview - which should make the structure and the coverage of the program easier to understand. The first report talks about the idea of pregnant men, the second part is an interview of the editor-in-chief of the British lifestyle magazine for men, Attitude, and the third (a report) covers transsexual people and the possibility of surgery in order to change their sex. A detailed analysis focuses on all three parts of the program: the visual, auditive and textual part. Based on the results of this analysis, some 12 criteria of quality, which were defined by Robert J. Thompson (researcher of American TV shows from the 1980's) were applied. The...
|
|
|
Framework of political communication participants in Czech internet periodics
Nejedlá, Tereza ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
The diploma thesis "Framework of political communication participants in Czech internet Periodics" analyse the way Czech internet news webs portray reality, how they transform it and construct under their own demands. Through analyzing two significant Czech events in 2008 - the case of Prague culture fundation and the case of the general treaty on American radar base in the Czech Republic underwriting - it describes not only the particular frames, in which Czech webdailies arrange media communication participants, but it also intends to describe Czech webdailies background within the way they use the audiovisual components in their news, who are their news sources and how their work is influenced by citizen journalism and blogging phenomena.
|
|
|
Blogs and their role in media
Bartl, Tomáš ; Šoltys, Otakar (advisor) ; Křeček, Jan (referee)
PhDr. thesis is focused on the role of blogs compared to the other media in the mediation process of a news topic and an expert topic. The theoretical part depicts the development of blogs and distinct definitions of this term. Blogs are subsequently analyzed through the scope of democratic media and democratization of the public sphere. Principles of produsage are used to discuss the role of blogging compared to the other media types. After that more technological view of the blogging follows - that of new media. The main principles of these media are used to discuss distinctive characteristics of blogs. Finally, this part offers summary of the former studies concerned with blogging. On the basis of the theoretical part research questions and hypotheses are constructed. The practical part is concerned with carrying out the content analysis of the articles connected to two different topics. As the news topic the topic of placing the US radar on the Czech Republic territory was chosen. This topic was covered between years 2006 and 2008. Introduction of the new micropayment service PaySec was chosen as the expert topic. Individual findings are interpreted with the help of statistical methods. Conclusion discusses generalized findings and theoretical implication of the study.
|
|
|
The transformation of the press releases into the media texts
Vlková, Barbora ; Trunečková, Ludmila (advisor) ; Šoltys, Otakar (referee)
The diploma thesis " The transformation of the press releases into the media texts" deals with criteria according to what journalists make decisions, what press release should be included into the news and what should not. Since the present media studies perceive gatekeeping as a broader process of information control involving all aspects of message encoding, therefore not just a selection but also a compilation, a transmition, a formation and the timing of information transmition from a supplier to a recipient, the diploma thesis also pursues the transformation process of a press release into a media text itself. The diploma thesis is divided into a theoretical and a practical part. The theoretical part includes the gatekeeping process analysis, the pseudoevent problems analysis and news production routinization analysis. This chapter summarizes the knowledge to the topic from scholarly literature. The second and the principal part of the diploma thesis is the practical and application part. This part argues a personal and a creative approach to a chosen problem solution. The premediate defined hypothesis are being disproved or approved on the basis of a practical research. The background material for this diploma thesis are the press releases of three private companies (G-PROJECT, s.r.o., The Hlubocko -...
|
|
|
A comparative semiotic analysis of Týden and Newsweek magazine front page photographs
Albrechtová, Eva ; Šoltys, Otakar (advisor) ; Lábová, Alena (referee)
Diploma thesis "A Comparative Semiotic Analysis of Týden and Newsweek magazine front page photographs" deals with a way of reflections of the modern myths that construct a recent media discursus on the front pages of Czech and foreign weekly magazines. The basic tools of media studies like a sign, code, myth, social construction of reality, representation and stereotype are applied in ten front page photographs of Týden and in the same number of photographs of Newsweek. Their substance is introduced in a theoretical part. The text using semiotic analysis describes the signs used in the first and the second stage of denotation, decodes their hidden meanings, explicates and compares identified dominant ideologies, which are comprehended as artificial constructs from the Barthes's approach point of view. It comes to a discovery that in spite of different time and economic spaces a supposed dissimilarity of mythologic traditions couldn't be proved. Exercitation of media contents in a global scale on the other hand acknowledges a proximity which has not been anticipated.
|
|
| |
|
|
Semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network
Harastejová, Olga ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "semiotic analysis of pre Christmas commercial spots of the Oskar/Vodafone network" deals with an analysis of this cell phone operator television advertising which has been broadcasted after its enter onto the Czech market. The thesis has been set in the context of symbolic interactionism and semiotics, or theoretical and terminological framework by a French semiotician Ronald Barthes and his conception of a sign and the process of its meaning construction. The study is drawn up as a quantitative analysis and its intention is reveal if the qualitative change of the productive commercial information is reflected in the construction of advertising communicates. The attention has been drawn to one main commercial message of the operator in the given year; the examined sample is of 8 spots in the 2000-2007 period. We have been interested in the kind of means of expression and signs used in the creation of commercials; and if this framework reflects the promoted information like the operator's offer. Using description of particular signs and their comparison in the context of advertising message as a whole, we have tried to uncover the specifics of the given commercial with respect both to a demonstratively communicated message and the variants of interpretation. Finally we have evaluated the...
|
|
|
Argument in a myth, myth in an argument
Čaban, Martin ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The main goal of this paper was to try to discover and describe the conceptual relationship between argument and myth. For this purpose we created a methodological instrument established as a combination of methodology developed by Trudy Govier (1997) for evaluating arguments and the barthesian methodology of discovering myths in texts of the public discourse (Barthes, 2004). As we had to demonstrate this relationship on some part of the public discourse, we made a sample of 24 commentaries from three Czech dailies, because the tradition of the genre and also some weakening genre-normatives describe the commentary as a text structure which is supposed to contain not just the opinion of the author, but also some reasons for accepting this opinion, some evidence for it, somekind of defending the author's point of view. In one word - a commentary is supposed to contain some argumentation. Commentaries as a part of the newspaper are also a part of the public discourse and as such they, according to barthesian concept of myth, should be bearing some characteristics of this discourse, among which the myths are of a considerable importance. Powered by TCPDF (www.tcpdf.org)
|
guest ::
