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Web Analytics in Marketing Research of Academic Institutions
Jindra, Jan ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with the state of the web analytics in the marketing research of an academic institution. The theoretical part summarises the state of the (online) marketing in marketing activities of the academic institution and substantiates the importance of the analysis of the attendance of academic institution's web pages. It also submits basic conclusions for choosing the suitable analytic tool. In the applicative part the thesis analyses the traffic of web pages of Faculty of Management in 2010 and suggests actions leading to the higher satisfaction of web pages visitors and fulfilment of web conversion goals.
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Affiliate marketing and the possibilities of its use in the Internet environment
Horák, Luboš ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This diploma thesis analyzes one from online marketing segment -- Affiliate. Thesis is divided to two logical parts. In first part is described philosophy and functions of affili-ate marketing like a part of sales promotion strategy online. In second part is practically described how it works on some case-studies. In case-studies are described differences between Czech and foreign online environment. Thesis wants to describe this interesting and often marginalized segment of online marketing.
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Common specification of radiotherapeutical apparatuses and their appearance in departments of radiation therapy in the Czech republic
NOVÁK, Michal
From the first contact of patient with simulator to therapeutic application of radiation is the radiotherapy in direct contact with devices. The radiotherapeutical units are irreplaceable because the radiation therapy is impossible without these. The process of radiotherapy became more difficult with production of modern devices, using new techniques of irradiation, using new accesories, aids and especially with development of computer technology. This fact enabled approximation to the exacting requirements of modern radiotherapy. Today is the spectrum of radiotherapeutical units stabilize on several types which include most of clinical demands. These are linear accelerators, cobalt and cesium isotopic units, therapeutic X-ray devices and the automatic afterloading systems for brachytherapy. Today is the attention paid to expansion of technical abilities of existing units rather than to searching of new types of radiation sources. Using of unconventional sources of radiation, especially the neutron sources and accelerators of heavy parcticles, is exception. The subject of this bachelor essay is adumbrate meaning of devices in radiation therapy. Essay provide list of the most frequently devices which used for therapeutic application of ionizing radiation. These therapeutic units are generally specified in essay and there are provided important informations about incident of radiothe-rapeutical units at departments of radiotherapy in the Czech Republic.
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Internet Advertising Campaign of Educational Institution
Novák, Michal ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
Tertiary education is undergoing and will go through many political, demographic, as well as market changes. These changes should lead universities to respond in a certain way to avoid existential problems that may ensue. One way is to use marketing tools for promotion of their educational programs. This thesis deals with the essence of marketing management of a university and its broader context of promoting the school outside. Identifies ways to effectively promote the university on the Internet with specific examples of internet marketing campaigns of Faculty of Management, University of Economics in Prague in order to increase demand for undergraduate education program at the faculty.
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Financial analysis in the insurance industry
Novák, Michal ; Kislingerová, Eva (advisor) ; Kuberová, Lucie (referee)
Thesis deals with methods of financial analysis in the insurance industry followed by application of selected methods and approaches to the insurance company Komerční pojišťovna, a.s. Financial analysis is performed from the perspective of the owner. Theoretical part is determined to the description of financial analysis with a focus on the insurance industry. Practical part is determined for application of methods of financial analysis and comparison of assessed insurance company with the insurance industry and its competition.
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Banking products' insurance
Novák, Michal ; Marek, Luboš (advisor) ; Peřina, Milan (referee)
This work deals with the insurance of the banking products, i.e. with the insurance products, which explicitly insure or are closely connected to some banking product. Therefore, an interaction of banking and insurance activities is present in this area of insurance. The overview of both of the financial institutions' activities opens this thesis in order to explain the interaction between the activities of banks and insurance companies. Possible ways of integration of this interaction, which allowed increased efficiency, follow the opening introduction. Bancassurance as a way of selling insurance through banks is explained in a separate part. After a short overview of the banking products, the thesis is completed by the analysis of the key insurances of them.
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Payments for goods and services via mobile phones
Novák, Michal ; Matuštík, Ondřej (advisor) ; Veber, Jaromír (referee)
The Method of payments via mobile phones is relatively new, however, founds application in many situations. Mobile phones allow to pay for both digital as well as conventional goods. It provides the possibility of immediate payments for content, services and goods on the Internet, the fare in public transport, parking tickets and many other services. It is therefore an area of great potential for expansion. The subject of thesis " Payments for goods and services via mobile phones" is the analysis of various technology options for payment and assessment of current status in the Czech Republic. In the first part of this thesis the reader will be apprised with the development of mobile Communications in the Czech Republic, then with the mobile commerce and mobile payments as a whole. The second part describes the individual payment options, especially GSM Banking, SMS payments and payments based on NFC technology. Assesses their advantages and disadvantages, and analyzes the current situation in the Czech Republic. The third part covers the evaluation of the questionnaire focused on current exploitation of mobile payments and the public attitude to their possible expansion. Readers of this thesis will be familiarized with the situation in the field of mobile payments, get an idea about the possibilities of their use, strengths and weaknesses and possible future developments.
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Google
Novák, Michal ; Pokorný, Pavel (advisor)
Práce popisuje zrod společnosti Google, jeho stručnou historii a souhrn poskytovaných služeb. Dále obsahuje popis technologie, základních a pokročilých funkcí fulltextového vyhledávače. Podrobněji popisuje takové služby, u kterých je předpoklad využití pro potřeby výuky na Fakultě managementu Vysoké školy ekonomické v Praze nebo jiných vzdělávacích institucí.
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