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Potencial of Romania for outbound tourism of Czech Republic
Tarabčáková, Lucia ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This paper focuses on introduction of Romania as a potential outbound tourism destination for Czech Republic. The aim of this paper is to present the real picture of Romania, pointing out some unjust prejudice against this country which can be found in Czech Republic as well as pointing out the real insufficiencies of Romania in the field of tourism which are often overlooked. This paper also contains results of on-line questionnaire which may help to create a better picture of how Romania is being perceived by the Czechs today and which are the possibilities for future developments in this area.
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Importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia
Lišková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Bachelor thesis focused on the importance of the civic association The Fairy Kingdom for tourism development in the tourist region of South Bohemia deals with its basic characteristics, product and service offerings, history and marketing communication. The thesis consists of theoretical and practical parts. The theoretical part defines tourism terms, for example benefits of tourism, tourist region, adventure tourism, etc. and characterizes tourism in the Czech Republic and in the tourist region of South Bohemia. The practical part is devoted to the characteristics of the civic association The Fairy Kingdom and a questionnaire survey for visitors of South Bohemia Region.
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Relationship of demand for old Czech gastronomy and offer of chosen restaurant
Heroutová, Kateřina ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This work defines the history and characteristic of Czech gastronomy in detail which is put aside by nowadays worldwide trend of healthy lifestyle. The both sides of the market are analysed individually and the results are compared in the conclusion. The demand was analysed by questionnaires which were distributed in the restaurant and filled in by the residents and the foreigners. The results of demand analysis were presented to the operational manager of the restaurant. On the basis of these results, restaurant managers can make a decision about potentional changes. The Process test explore the offer of the restaurant and is focused on the marketing strategy of the outlet and its offer.
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Developement of incoming tourism in the Republic of Kazakhstan
Gavrilyuk, Valeriya ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This thesis consists of two parts - theoritical and practical. Main basic definitions of tourism and preconditions for its developement are described in the theoretical part. Practical part contains description of the destination Kazakhstan and description of its possibilities to become a popular tourist destination. The last part of thesis consists of processed obtained answeres on questionnaire and plan of propagation of Kazakhstan, that is created according to the given answeres.
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The marketing strategy of a newly creating sports facility in the district of Karlovy Vary
Šímová, Věra ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The graduation theses is concerned with creating of a marketing strategy for a new establishing sports facility in the district of Karlovy Vary. Thanks to the analysis of demand and supply, it is possible to find a niche of the supply market and a new sports facility that people miss can be found out. The new sports facility should improve and extend the services which are offered to potential customers, satisfy the needs of the inhabitants of this district and attract new tourist to go to the Karlovy Vary region. The theses target is finding such a useful sports facility and creating of a marketing strategy for this facility.
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Communication strategy of the travel agency Adventura
Medunová, Helena ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The main objective of the thesis is to outline an advertising campaign for the travel agency Adventura. The paper contains a description of marketing itself, marketing mix and marketing in tourism. Subsequently, it focuses on competitive analysis with competitors' communication behavior, an analysis of the target audience and its definition. The recommended media mix follows, including the detailed budget.
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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The analysis of Norway tourism and it's relationship to the Czech Republic
Kotašková, Pavla ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Diploma thesis deals with an analysis of tourism of Norway and relationship with the Czech Republic. A common charakteristic of destination Norway and it's corporate environment and approximation to marketing of destination as a general concept are part of the diploma thesis. The analysis of incomming and outgoing tourism of Norway, relationship with Czech Republic and promotion of Norway in our country is a practical part of the diploma thesis. The purpose of these thesis is to set apart Norway from statistics, analyses and charakteristics all of the Scandinavien countries and to make an analysis of the situation of Norway tourism with reference to the Czech Republic.
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Marketing communication of the travel agency KOVOTOUR PLUS
Maruniaková, Magda ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This thesis provides a complex look on the issue of marketing and marketing communication in the tourism sector. The main objectives of the thesis are to apply the findings from the theoretical part to analyse the marketing communication of the travel agency Kovotour Plus and to evaluate its efficiency on the basis of my own questionnaire investigation. The thesis is divided into theoretical and practical part. The theoretical part is dedicated to analysis of the basic theoretical points of marketing and marketing communication in the tourism sector and the assumptions of its efficiency. Those findings are applied on the travel agency Kovotour Plus in the practical part. In the practical part there is also the evaluation of the questionnaire investigation.
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