|
|
Confrontational Communication in Automotive Industry
Med, Ondřej ; Vondra, Zdeněk (advisor) ; Truhlář, Filip (referee)
This bachelor thesis analyzes comparative advertisement made by Hyundai. This thesis analyzes both external and internal environment of the company. The means to achieve this are SWOT analysis and PESTLE analysis. Those analysis help to understand motivation of Hyundai to differentiate their products. Thesis also explains advantages and disadvantages of comparative advertising and its risks and opportunities. In further reading are analyzed notable comparative commercials from the past. Thesis is divided into theoretical part and practical part. In the theoretical part are explained keywords necessary for the practical part. The practical part utilizes knowledge from the theoretical part. In the conclusion of the practical part is evaluated effectiveness of the comparative advertisement and its impact on sales.
|
|
|
Development of Communication Campaign for Online Service Plechovkátor
Soural, Martin ; Vondra, Zdeněk (advisor) ; Horný, Stanislav (referee)
The aim of this thesis is to develop a communication strategy, communication plan and communication campaign for a new online service Plechovkátor, that is used to create private label beverages for the end consumer. The objective is achieved by analyzing communication mechanisms of competition, analysing brand's target group and subsequent implementation of findings from the analysis to the strategy and plan of the comunication campaign.The main result of this thesis is a communication campaign for the brand Plechovkátor that can be used in real life.
|
|
|
The production of series of gastro videos for the use on a blog
Karská, Diana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This thesis deals with the production process of an audiovisual work. Specific focus is on the production chain of video recipes for the use on a foodblog. The theoretical part first defines the general concept of the production chain which is followed by a description of the production processes in film and advertising, from which derives the production of video recipes. In the analytical part is a situation analysis of video material about cooking, from which there are several key elements summarized for a successful culinary video production. The analytical part of the research is complemented with the requirements of media agencies for the placement of video, which is summarized into a table with a basic overview of the technical requirements of individual agencies. In the practical part is a plan of implementation for a series of video recipes of the Maťa varí foodblog, based on the previous parts created. The practical part also contains the actual implementation of video recipes, therefore, practical advice on problems that occurred during the execution of the implementation plan.
|
|
|
Media and its effect on the learning process in a web application
Drtinová, Kateřina ; Vondra, Zdeněk (advisor) ; Sigmund, Tomáš (referee)
The thesis concentrates on the utilization of multimedia in the learning process. For this purpose, information about memory function, media, multimedia transmission and perception and the interaction and gamification theories are synthesised. In the practical part of the thesis, a pair of educational web applications will be analysed, based on the comparison with the common quality of internet courses and specified criteria. Four main areas of interest are established for this assessment, based on the study of cognitive processes, pedagogics, communication theory and the principles of gamification. The aim of this thesis is to provide recommendations for an ongoing development of an eLearning project.
|
|
|
Analysis of communication and sport institutions media plan draft
Peckelová, Martina ; Vondra, Zdeněk (advisor) ; Krsek, Libor (referee)
Centre for Physical Education and Sport is an important department operating under the University of Economics in Prague, where it has been providing physical education for over 60 years. The aim of this work is to compare the communications mix and visual stylization of CTVS with organizations with similar characteristics from profit and non-profit sectors. The analysis will be based on an evaluation of methods and effectiveness of CTVS communication and image and will draw inspiration for the overall promotion change. Furthermore, the aim is to prepare documentation for creating media plans in this field of industry by comparing prices and suitability for the target group. The outcome of this bachelor thesis should be a new proposal of standardized design of communication strategy including graphic design and media plan easily usable by all CTVS employees. The thesis is divided into two parts. The theoretical part explains terms such as communication, communications mix, communications mix of sport institutions, integrated communication, visual information processing, media and their advantages, disadvantages and planning. Practical part is based on the theoretical part and includes analysis of sports institutions concerning all these aspects. In the final section the whole research will be applied to CTVS and accompanied by recommendations for improvements.
|
|
|
Production and normative restrictions of multimedia events
Richterová, Viola ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This bachelor thesis deals with an cultural event production chain and its normative restrictions. The theoretical part includes a basic and structured description of an event production chain, there is also a coherent summary of basic normative restrictions of an event production. The practical part includes a description of the production chain application to the multimedia exposition Multimedia Display, emphasizing its normative restrictions. There is made an evaluation of the exposition, primarily its production, in the end.
|
|
|
Promotion and financing of multimedia festival
Klusoň, Jan ; Vondra, Zdeněk (advisor) ; Krsek, Libor (referee)
The topic of my thesis is the promotion and financing of multimedia festival. The work consists of two parts: theoretical and practical-analytical. The first section describes the concepts and theoretical knowledge of multimedia environment, festivals, marke-ting and funding of festivals. The analytical part is the analysis of multimedia festivals in the Czech Republic and their form of promotion. In the practical part introduces multimédia festival Winston Econ Art (WEA), which is or-ganized by the staff of GML and students of Multimedia in economic practice. Lay-ing the basics of organization and financing of the festival, which will be applied in practice in organizing WEA 2014. Entire work is finished proposals of promotion and effective communication for the festival this year.
|
|
|
Communication and presentation skills
Lorencová, Ivana ; Krsek, Libor (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis deals with individual factors of communication and basic presentations skills. The theoretical part specifies the basic elements of verbal and non-verbal communication and basic factors connected with preparation and realisation of a presentation. The practical part of the thesis comprises an analysis of impacts of speaker's visual and other communication influences over an audience. The results are applied to a Multimedia Display exhibition taking place during the bachelor's seminar.
|
|
|
Web services for e-commerce support in Czech Republic
Vrchota, Michal ; Šebesta, Michal (advisor) ; Vondra, Zdeněk (referee)
Thesis describes models and usage of e-services to support e-commerce. Services are di-vided according to their areas of application. Their characteristics are described from both the business and from the integration point of view. The objectives of thesis are divided into two areas: The first area is the market analysis of selected e-services of third parties to support e-commerce business in the Czech Republic in area of SME that can be supported by web services. The second area is simplified case study of the real deployment of selected services for real e-commerce solution. The work summarizes integration of services and analyzing their impact on the business.
|
|
|
Online communication of startups
Nezhybová, Linda ; Vondra, Zdeněk (advisor) ; Pavlíček, Antonín (referee)
This thesis deals with a plan of marketing strategy for Psaní Hravě project. The main objective is to suggest a communication strategy and show practical utilization of social media. The first chapter describes communication of successful Czech startups. The second chapter comments on possibilities of social media. Subsequently I explore utilization for brands, especially for SMEs and online projects. The third chapter introduces Psaní Hravě project, its image and target group. In the last chapter I create a practical plan of social media for Psaní Hravě, I focus especially on Facebook strategy.
|
guest ::
RSS feed.