Original title: Analýza komunikace a návrh mediálního plánu sportovní instituce
Translated title: Analysis of communication and sport institutions media plan draft
Authors: Peckelová, Martina ; Vondra, Zdeněk (advisor) ; Krsek, Libor (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication; communications mix; corporate image and identity; media; media planning; moodboard; sport institutions; komunikace; komunikační mix; mediální plánování; moodboard; média; podniková image a identita; sportovní instituce

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41840

Permalink: http://www.nusl.cz/ntk/nusl-199151


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


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