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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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The informed consent of a patient
Nováková, Kristýna ; Císařová, Dagmar (referee) ; Sovová, Olga (advisor)
56 The Informed Consent of a Patient 9. Summary The informed consent of a patient is a fundamental principle of medical law and ethics. Nowadays it is natural that before treatment, the patient must give his consent. This concept of the patient's rights and the principles of their autonomy and self- determination was established during the second half of the 20 th century. During the first half of 20 th century, the relationship between doctor and patient was based on paternalistic grounds. This meant that the doctor was an authority who knew what was best for the patient. The patient was just the object of care; he trusted his doctor and did everything exactly as the doctor said. Doctors were authorities not only in the field of medical care but also in many other areas of the patient's life. There were no lawsuits or complaints against the doctors because of the treatment they provided. After WWII the situation changed when the international conventions of human rights were created. Patients started to decide if they wanted to be treated or not; they started to demand more information about their healthcare, and about the treatments they were receiving. They were no longer just the objects of care, but they now wanted to know what was going to be done with their bodies and to decide whether they wanted...
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The Communication Strategy of Sládkova limonáda
Nováková, Kristýna ; Lhotáková, Markéta (advisor) ; Olšanová, Květa (referee)
This diploma thesis is focused on the communication strategy of the Staropramen brand Sládkova limonáda. The thesis is aimed on the description of the marketing strategy of the brand with main focus on communication strategy. The emphasis is placed on current trends affecting the market and the strategies of companies presented on the market. The major goal is to create a communication strategy plan for Staropramen Sládkova limonáda. The communication strategy is based on theoretical knowledge, information and data collected through a questionnaire survey, situational analysis and subsequent evaluation of the strategy of launching the brand on the Czech market.
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Low volume roads
Nováková, Kristýna ; Stehlík, Dušan (referee) ; Hýzl, Petr (advisor)
The aim of this bachelor’s thesis is to process the issue of low volume roads in a theoretical way. Attention will be paid to experiences abroad and in Czech republic as well, considering the structural composition, used methods, materials and costs.
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Financial Analysis
NOVÁKOVÁ, Kristýna
The aim of this thesis is the evaluation of the financial situation of three selected enterprises from the same industry. The theoretical part gets information from the literature review, defines the basic terms for the financial analysis and describes meaning, purpose, procedures and methods of financial analysis. The practical part presents selected companies, which are applied to the theoretical part, for the period 2010 - 2014. The conclusion of this part consists of intercompany comparison.
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Lewis formulas E-learning Study Materials Processing
Nováková, Kristýna ; Pilátová, Ivana (referee) ; Richtera, Lukáš (advisor)
This bachelor thesis is dedicated on education of Lewis formula by e learning. Study material is created by application Macromedia Flash and is dedicated mainly for students in the first year of Faculty of Chemistry of Brno University of Technology. This material is separated into two parts. In first part are briefly explained problems of Lewis formula at several chapters. Second part is focused on testing of knowledge acquired in first part. As part of a submission, was also to create database of Lewis formula which help students to practice this important chemical problems. The theoretical part of the bachelor thesis is focused on e-learning as a modern education method. Also, there is briefly mentioned a program Macromedia Flash. And finally, the bachelor thesis serves as a manual for work with a study material.
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Staropramen Cool launch evaluation
Nováková, Kristýna ; Halík, Jaroslav (advisor) ; Prajsová, Eva (referee)
The aim of this thesis is to describe and evaluate the strategy of launching Staropramen Cool on the Czech market. Using the information gathered about the marketing strategy and acquired research I will create an overall assessment. In conclusion, I will evaluate the results and recommend some changes.
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