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Business Plan of Forest Kinder Club Establishment
Hurta, Adam ; Portová, Kateřina (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on creation of business plan of forest kinder club establishment. The proposal takes into consideration current situation on market of children‘s preschool rising, where demand for state kindergartens excesses it‘s offer. Thesis is devided into three parts. Theoretical part focuses on basic concepts regarding to business and definiton of business plan and it’s parts. Second part describes the analysis of current situation and environment.Specific proposal for business plan including financial analysis and assesment of project’s feasibility are described in the last part of thesis.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Business Plan Language School in Vietnam
Doseděl, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.
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Development of Business Activities of Company E-lékárna Brno
Havlíková, Petra ; Kopeček, Jindřich (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on development of business activities of company E-lékárna Brno. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can significantly be beneficial to the company to improve and contribute to long term development through sales increase, raising of public awareness of the company as well reduce the business risk.
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Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
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Business Plan for Wine Sale
Zborovská, Petra ; Sochor,, Jiří (referee) ; Šimberová, Iveta (advisor)
The aim of this work is to develop a business plan, which is engaged in sale of new wine grape varieties, called "Marlen". The theoretical part is in the field of business plans and the manner of treatment with a focus on the issue. The practical part includes specific measures and tools for a successful business plan, which is to establish sales of new wine into sales.
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Internet and Social Networks as a Tool for The Contemporary Marketing Campaigns
Křenek, Lukáš ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor)
Záměrem této práce je analyzovat nové praktiky používané při plánování marketingových kampaní. Zřetel je dán zejména na použití internetu a sociálních sítí, které zaznamenávají v posledních letech značný růst počtu uživatelů. Navíc například oproti televizním kampaním, náklady na ně jsou podstatně nižší. Jak si na tom tedy stojí internetové kampaně a je vůbec internetová kampaň úspěšná? Tato otázka je jedním z hlavních témat, kterými se bude práce zabývat. Další částí bude analýza význačných a originálních kampaní, které přispěli k dalšímu vývoji užívání nových médií.
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