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Analytické portály, jejich role v chodu podniku a kritéria pro jejich tvorbu a provoz
Bartoš, Petr ; Ing. Ota Novotný, Ph.D. (advisor) ; doc. Ing. Jan Pour, CSc. (referee)
The dominant trend of the current corporate information systems is undoubtedly a growing emphasis on information and their quality. But quality is not the only crucial factor. No less important is speed and flexibility of information acquisition. Due to a dynamic environment in which today's corporation must survive, even the high-quality information are very quickly getting older, lose their value and reduce the competitive advantage the company which manages them. This thesis deals with the analytical portals, which significantly improve work with information and are used largely in modern enterprises. The work consists of two main parts, theoretical and practical. Theoretical part tries to explain what exactly the term “analytical portal” means and what is the role of analytical portal in reference to the company management procedures and existing information systems. In addition to this introduction, theoretical part also contains instructions on how to evaluate the analytical portals. This guidance includes both the various aspects of which you can evaluate the portal and the proposal of possible way of processing results, so they could be used for an objective comparison of more competing products. The practical part contains a practical example of evaluation of specific product. This evaluation is based on the basis of the use of specific tool for creating analytical portal as the implementation of demonstration example, as well as the use of theoretical background as defined in the previous secton. i In addition to a general introduction to the problems of analytical portals, work may also serve as a basis for the creation of a specific methodology for evaluating different products on the market.
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Analysis and Modeling of Macroeconomic in the Czech Republic
Novotný, Dalibor ; Bartošová, Jitka (advisor) ; Voráček, Jan (referee)
Main goal of my dissertation was take a close look at progress of several economics indicators from 1993. I also decided to analyse key factors wich mainly influence these ecnomics indicators. This work is based on classical model IS-LM-BP which is most suitable because of its logic and siplicity. This work is constituted by three parts: first describer theoretical base, second part is dedicate to analysis economy from 1993 and third part is focused on macroeconomical model of Czech economy. Theoretical part presents main parts of national economy (e.g. Gross domestic product, Unemployment, Inflation, Balance of Payment, etc.) including detailed structure of these key indicators. Such a detailed description was importent because of recent modelling and was signiicant for better choice of variable. In second part of this work we analyse economic development from 1993 and we focused on main causes of change. Main goal of this part was exploring of global progress and better understanding to all indicators in the small-open-economy. In final part of dissertation are created several models which are based on historical data and predict progress for nearest future. Because fact that source data are mainly till 2010 we were able to test our models on real data of year 2011. In spite of economical progres in last few years we can say that large majority of results from our models are in compliance with our expectation. However in some cases ware results diferent, we identifed key resons for these results.
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The Quality of services of The Prague Public Transit Co. Inc. and possibilities of its improving.
Novotný, Daniel ; Hůlová, Marie (advisor) ; Mervart, Michal (referee)
This Bachelor's thesis deals with the quality of public transport services. The aim is to assess the quality of services of The Prague Public Transit Co. Inc., by the means of identification of the problems associated with it from the customers'point of view and to suggest a possible improvement through solving problems. To fulfil this objective a questionnaire was used in research among customers of the business as well as the results of measurements made by the firm itself. At the end, there are solutions proposed to the problems.
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The analysis of an offer of tours to the United States of America on the current market in Czech republic
Jirsová, Simona ; Petrů, Zdenka (advisor) ; Novotný, David (referee)
The mail goal of this diploma paper is to make analysis focused on the products directed to the United States of America offered by travel agencies on the local market.Author aims to realize the current development of demand of Czech travellers for trips and tours organized to the United States of America, especially in reference to recent legislative changes made by the government of the United States of America.The analysis results from detailed characteristics of the destination and trends of Czechs outgoing tourism to the US. There is a confrontantion based on the present findings, offer of the travel agencies is compared to the potentials of the market.
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Analysis and design of communication strategies of CSA a.s.
Hovorka, Lukáš ; Postler, Milan (advisor) ; Novotný, David (referee)
Práce analyzuje komunikační strategii společnosti ČSA a.s. - vlajkového dopravce České republiky. Teoretická část shrnuje poznatky o marketingové komunikaci a marketingová specifika letecké dopravy. Aplikační část se věnuje strategii a pozici Českých aerolinií na trhu letecké dopravy, analýze užití jednotlivých nástrojů komerční komunikace. V závěru práce jsou uvedena autorova komunikační doporučení.
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