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Analysis of the marketing activities of contributory organization, Sports equipment of the Jicin city
Petrovický, Martin ; Flemr, Libor (advisor) ; Ruda, Tomáš (referee)
Title of thesis: Analysis of the marketing activities of contributory organization, Sports equipment of the Jicin city. Aims of the thesis: The aim of the study is to analyze the current marketing activities of contributory organization dealing with sports facilities in Jicin. Next aim is to find the extension and quality of these activities in the relation to customer. In case of poor or inadequate usage of it, the suggestion of new marketing activities is the goal. The thesis consists of two main parts, the theoretical base and practical, which processing of marketing analysis and presentation of new proposals. The theoretical part is focused on the characteristics of funded organizations and their relationship to marketing, definition of marketing terms and concepts, and approaches the relationship between marketing and sports organizations. In the practical part the specific contributory organization is introduced and its marketing activities are investigate using questionnaire exploration and marketing analysis. Then, on the base of the results, suitable proposals are recommended, which could lead to stability and development of marketing activities. Methods: In this analysis is used of the method for personal and written interviews, which were the basis for development research. For the...
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Intergenerational differences in attitudes towards the sport and its popularity
Nečas, Miloslav ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Intergenerational differences in attitudes towards the sport and its popularity. Objectives: The aim is to identify differences of opinions between two different generations, which are divided by age- group 18-25 years and group 60 years and more. Methods: In developing this thesis research was used written and electronic polling. Results: The result should be a diversity of groups in views on sports nowadays and in the past. Keywords: Differences, intergenerational, sport, popularity
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Management of sports organization SK Praga Vysocany and suggestions for its improvement
Končický, Michal ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Management of sports organization SK Praga Vysocany and suggestions for its improvement Goals: The aim of this work is to gather and subsequently process the proposals improving the management of sports non-profit organization. The proposals will be based on an analysis of managerial functions (planning, organizing, selection and deploying staff, leadership, control and some continuous functions). Methods: A semi-structured interview, SWOT analysis, descriptive analysis Results: The results of the work are proposals for change in the organizational structure of the sports club, modification and improvement of promotional activities and sponsorship. Keywords: Non-profit organization, Sports organization, Managerial functions, Management
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Differences in financing of volleyball clubs TJ Červený Kostelec and VK Hronov
Jirásek, Tomáš ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Subject: Differences in financing the volleyball clubs TJ ČervenýKostelec a VK Hronov Objectives: The main objective of this bachelor thesis is to analyse and compare the management of the volleyball clubs TJ ČervenýKostelec and VK Hronov. I will try to discoverthe lack of economic activities and make suggestions on how to improve some of them. Methods: In the present thesis I applied the method of descriptive analysis to analyse the available financial documents and materials of the volleyball clubs TJ ČervenýKostelec a VK Hronov, and then I had discussions with the officials of both clubs. Finally, I performed thefinancialcomparison analysis of both clubs in particular years. Results: The analysis showed that both volleyball clubs have the balanced economic activities without any debts. The main income of the club VK Hronov is formed by sponsors and the town of Hronov. The dominant income of the club TJ ČervenýKostelec represents also the town finances and membership contributions. The major deficit of VK Hronov is a narrowly oriented financing of the club. Keywords: sport, volleyball, financing, descriptive analysis, comparative analysis, TJ ČervenýKostelec - volleyball club, VK Hronov
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Speed skating arena and public attitude to its construction
Ruda, Tomáš ; Šíma, Jan (advisor) ; Tvaroh, Stanislav (referee)
Title: Speed Skating arena and public attitude to its construction Objectives: The main aim of the diploma thesis is the analysis of a project of a speed-skating rink in Velky Osek. Citizens from Kolin and Nymburk regions, as well as Prague, have been polled on the possible rink construction. Citizens have been surveyed on their foreknowledge and the future possibility of the of grounds usage. Methods: A descriptive analysis was used to comment on data gathered in relationship to the proposed construction of a speed-skating rink. Furthermore, a SWOT analysis was used in order to evaluate the direct external and internal impact the proposed construction of a speed-skating rink in Velky Osek (Kolin region). A quantitative survey (questionnaire) has been used in polling citizens on their attitude toward the possible construction of the rink. Results: The results have shown the heterogeneity of the attitudes of the citizens. However, we may conclude that there are more people who support the idea ofconstructing a speed-skating rink in the Czech Republic, rather than the proposed construction project in Velky Osek. Keywords: Speed Skating, Arena, Public
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Typology of customer in fitness services
Lečková, Veronika ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Typology of customer in fitness services Objective: The aim of this work is determine typology of consumers in fitness services. Methods: Based on, this analysis to find out typology of consumers, who use fitness services. The object of my research is only women between age of 15-56, which regularly use fitness services. Research will be made by quantity method with personal questions. The sample will be composed of consumers of fitness centers, which will be choosen according to some criterions. Results: They will be chosen with casual selection. Statistic results will be depicted by means of graphs and tables. Keywords: marketing research, fitness services, personal questions, typology of customer
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Marketing plan for an installation of a ski resort
Drengubáková, Andrea ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing plan for an installation of a ski resort Goals: The goal of this study is to construct the marketing plan for the new ski resort situated in an area Železnorudsko. In connection with the marketing plan it is necessary to make the marketing research and the analysis of the competition. Methods: As for marketing research, the method of a written interrogation is chosen. As far as the analysis of the competition is concerned, the assessed criterions are evaluated on a point scale and the appropriate weight is attributed to them. The weight is determined by the method of an order. Results: The result of the Bachelor Thesis is the marketing plan consisting of the detailed description of the used promotional strategy, the personal plan, the economic enumeration, the spatial resolution etc. Keywords: Marketing plan, Marketing research, SWOT analysis, Marketing goals, Marketing strategy, Budget
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Marketing research on the satisfaction of spectators sporting event High Jump in 2011
Machutová, Tereza ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research on the satisfaction of spectators sporting event High Jump in 2011 Objectives: The aim of my work is to make the marketing research on satisfaction of spectators by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the areas criticized this event. Method: The method of personal questioning was chosen for the research. The sample of research was chosen randomly from the basic set of spectators. Results: The values obtained are organized in tables and graphs in result section. There were found unsatisfied spectators in each of the examined areas, so the large room for improvement is on the event. Overall, spectators were satisfied with the event. Key words: Sporting event, marketing research, satisfaction
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Financing of a Sport Club - NGO, TJ Sokol Horní Počernice
Coufal, Tomáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Financing of sports club - non-profit organisation, TJ Sokol Horní Počernice Target: Target of the work is to give a view of the form of managing and financing the sport club and to characterize economical and legal norms conected with civic association working in the area of sport in Czech Republic. Among the main targets of work belongs comparing budgets in separated years first of all, analysis of budgets in separated years - structure of incomes and expenses, process SWOT analysis, process of proposals and recommendations for improve financing of TJ Sokol Horní Počernice. Method: Research methods were used by making bachelor work: Destription, analysis of reachable documents of TJ Sokol Horní Počernice connected with financing this sport club, interviews with representatives of TJ Sokol Horní Počernice and SWOT analysis targeted on financing, which was helpful for disclosure of weak parts, threats and sketched possible occasions and strong parts of organisation at the same time. Results:The results should approach the problematic of financing non - profit organisation on basis of civic association in concrete conditions of TJ Sokol Horní Počernice. There are a lot of problems and dificulties in managing researched sport club, for which this work tries to offer possible solutions. This...
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Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings
Hrachová, Johana ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings Objectives: The aim of this work is to carry out the satisfaction research of chosen competitive fitness centers and find out with which aspects are customer satisfied and with which not. Enquiry may also detect the most important criterions influencing the customer's choice of the fitness center. The particular drafts and recommendations made for increase customer satisfaction will be created according to the research outcomes. Methods: The method of personal interrogation is chosen for this research and the sample of respondents is available because the most accessible present and also past customers of chosen fitness centers are asked. Data capture is realized by prepared questionnaires and respondents are addressed in front of the entrances of the particular fitness centers. Results: It was found out that the most important factor influencing the customer's choice of fitness center is price, consecutively cleanness of the facility and quality of the equipment. Fitness centers may focus on these factors. According to the results of executed research the customers are the best satisfied with willingness and availability of the staff and the least satisfied...
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