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Marketing research on the satisfaction of spectators sporting event High Jump in 2011
Machutová, Tereza ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research on the satisfaction of spectators sporting event High Jump in 2011 Objectives: The aim of my work is to make the marketing research on satisfaction of spectators by questionnaire survey and to suggest solution based on research results, which could lead to an improvement in the areas criticized this event. Method: The method of personal questioning was chosen for the research. The sample of research was chosen randomly from the basic set of spectators. Results: The values obtained are organized in tables and graphs in result section. There were found unsatisfied spectators in each of the examined areas, so the large room for improvement is on the event. Overall, spectators were satisfied with the event. Key words: Sporting event, marketing research, satisfaction
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Financing of a Sport Club - NGO, TJ Sokol Horní Počernice
Coufal, Tomáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Financing of sports club - non-profit organisation, TJ Sokol Horní Počernice Target: Target of the work is to give a view of the form of managing and financing the sport club and to characterize economical and legal norms conected with civic association working in the area of sport in Czech Republic. Among the main targets of work belongs comparing budgets in separated years first of all, analysis of budgets in separated years - structure of incomes and expenses, process SWOT analysis, process of proposals and recommendations for improve financing of TJ Sokol Horní Počernice. Method: Research methods were used by making bachelor work: Destription, analysis of reachable documents of TJ Sokol Horní Počernice connected with financing this sport club, interviews with representatives of TJ Sokol Horní Počernice and SWOT analysis targeted on financing, which was helpful for disclosure of weak parts, threats and sketched possible occasions and strong parts of organisation at the same time. Results:The results should approach the problematic of financing non - profit organisation on basis of civic association in concrete conditions of TJ Sokol Horní Počernice. There are a lot of problems and dificulties in managing researched sport club, for which this work tries to offer possible solutions. This...
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Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings
Hrachová, Johana ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction with selected fitness centers in competitive environment of Příbram and its surroundings Objectives: The aim of this work is to carry out the satisfaction research of chosen competitive fitness centers and find out with which aspects are customer satisfied and with which not. Enquiry may also detect the most important criterions influencing the customer's choice of the fitness center. The particular drafts and recommendations made for increase customer satisfaction will be created according to the research outcomes. Methods: The method of personal interrogation is chosen for this research and the sample of respondents is available because the most accessible present and also past customers of chosen fitness centers are asked. Data capture is realized by prepared questionnaires and respondents are addressed in front of the entrances of the particular fitness centers. Results: It was found out that the most important factor influencing the customer's choice of fitness center is price, consecutively cleanness of the facility and quality of the equipment. Fitness centers may focus on these factors. According to the results of executed research the customers are the best satisfied with willingness and availability of the staff and the least satisfied...
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Marketing mix of fitness centre AQUAPALACE PRAHA
Kochová, Barbora ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Bachelor thesis "Marketing mix of fitness centre Aquapalace Prague" is focused on analysis of existing marketing mix and based on these analysis suggests its adjustments. The theoretical part defines ground marketing and marketing mix terms and especially their application to sports environment. The metodology section details the methods of research and analysis. The main part of the bachelor thesis consists of processed results of marketing research and SWOT analysis and finally recommendations of adjustments to the existing Aquapalace fitness centre marketing mix are presented.
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Sport activities in high schools in Prague
Podroužková, Eva ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
The aim of the thesis was to determinate how many percent of students of high schools of Prague do sport outside school. The first part outline the problem of the role of sport and physical activities in the life of Czech population and describes theory and the process of the research. The second part presents results achieved by written questioning. In conclusion, the comparison of grammar schools and vocational schools is presented and the results are interpreted.
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Marketing mix of 1. FK Příbram and proposals for its improvement
Molnár, Jakub ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing mix of 1. FK Příbram and proposals for its improvement Targets: A thorough analysis of the individual parts of the sports club's marketing mix and then a proposal of suitable measures or processes that would lead to greater satisfaction of fans as a result of improving the marketing mix. Methods: An interview is used to find out information about the marketing mix. There is a case study used to analyze current marketing mix. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed deficiencies in the area of marketing and Marketing mix of 1. FK Příbram. The greatest gaps can be seen in the branch of outdoor advertising, merchandising and tickets price list to match. Key words: marketing, marketing mix, 1. FK Příbram, sports marketing
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The Use of Marketing in the Work of the Teaching Staff
Omcirk, Vilém ; Hesková, Marie (advisor) ; RUDA, Tomáš (referee)
The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing in the work of the teaching staff.
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