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Direct marketing and car market
Humaj, Matúš ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Bachelor's thesis focuses on direct marketing in close links with car market in Czech republic. Theoretical part points to direct marketing like event of marketing communication, it mentions about advantages and disadvantages, functions, tools and about adjustmen. In practical part I try to find the weak site of the market by the help of market's analysis and questionnaire and I propose the concept of direct marketing utilization.
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The target consumer of the fish restaurant
Mikšovská, Lucie ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The thesis is about market segmentation for the new type of the fastfood restaurant MICHAEL'S. The first part is introducing restaurant MICHAEL'S, its history and is introducing the business plan. The second part of thesis is focused on the theoretically process of segmentation which is needed for concrete segmentation of the fish fastfood. The rest of the thesis is dedicated to the theoretical project about market research which should help to find the best segments for the MICHAEL'S. Choosing the best segments is very important for creating a successful marketing strategy. The market research also helps to find the location where should be the restaurant opened.
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Analysis of Respondents in MML Research of Agentura Median
Bohatá, Eva ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes.
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Analysis of consumer behaviour
Jirkovská, Hana ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
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Analysis of the attitudes of consumers to the types of retail outlets
Merklová, Eva ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to find out attitudes of consumers to different types of retail outlets on the Czech market. There are analysed secondary and primary data in the thesis. Secondary data are extracted from the research Market&Media&Lifestyle of the Median agency. Primary research is carried out face to face. The aim of this thesis is to explore opinions of the consumers, their emotions and predispositions to behavior, to discover all of the three dimensions of the attitudes.
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Market research on dairy products
Šteidlová, Simona ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The theses describes and analyzes the market of milk and dairy products.It is focused on the international, european and czech market followed by interpretation of statistical data. Market research's intention is finding out consumer's preferences, buying habits, opinions and motivation.
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Demand -- supply analysis of dancing classes within Prague and outskirts
Lipgart, Anna ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The thesis analyses a demand on dancing schools, meaning the rate of intentions for dancing classes and particular customers' wishes about the form and content of a dancing class. It further compares wishes in question with the contemporary supply of dancing schools and, regarding to this information, formulates problems and ways of solving by changing components of the marketing mix. Thesis further summaries theoretical principles of marketing research and applies them on particular research. The practical part presents the results of evaluation and forms recommendations.
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