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Sponsorship in Volleyball
Fiala, Ondřej ; Král, Pavel (advisor) ; Novák, Michal (referee)
This thesis is devoted to sponsoring youth teams and getting a sponsor. The main objective is the analysis of adult and youth volleyball teams first major league and volleyball leagues in the country. Also solves the problem of searching sponsorship.
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Draft of Marketing Communication café Koblížek
Vidourková, Aneta ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
This bachelor thesis is focused on draft of marketing communication café Koblížek. Theoretical part generally characterizes term marketing communication and a related communication mix. Practical part characterizes café Koblížek. There are analysis of competition and suppliers. Then the café is analysed in communication mix. In conclusion there are recommendations of marketing communication from theoretical part.
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User Rating and its Impact on the Willingness to Buy in Online Environments
Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The goal of this Bachelor Thesis is to define the impact of reviews on potential customers in the online environments. It defines the types of reviews that influence customers positively in their buying decision process and which of them do not have a requisite value for potential customer. Reviews will be compared not only from the structuring or no-structuring viewpoint but also from the content of the published text: its form, length, expertises and language quality. To determine the above will be used the contact method or qualitative research in the form of a personal interview with voluntary respondents who will be contacted via the social network. The goal of the research will not be only to determine what the reviews have the greatest informative value for users, but also to define what form of expression reviewers prefer and how to ensure that consumers will write a valuable and quality reviews.
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Analysis of the Possibilities of running a Film Club of Prague University of Economics Faculty of Management
Linhartová, Barbora ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
This bachelor thesis, as the name suggests, analyzes the possibilities of founding a film club at the Faculty of Management of the University of Economics in Jindrichuv Hradec. The aim of this paper is to introduce the concept of the film club at the faculty, define and characterize various important steps towards the establishment of the film club, eventually to analyze these steps in terms of legislation and finance. The work is organized into two phases, the preparatory phase and the implementation phase. The preparatory phase describes the afore-mentioned necessary steps towards the establishment of the film club; the implementation phase contains a model existence of the film club and its financial evaluation. The thesis is largely based on the experience of the founders of already existing film clubs, specifically the film club at the University of Economics in Prague, and the film club at the Faculty of Humanities at Charles University in Prague.
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Analysis of the company Ochrana 360° their Internet campaign on social medium Facebook
Musilová, Iveta ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of this bachelor thesis is to give an analysis of the Facebook ad-targeting used by the company Ochrana 360°. A part of the thesis will focus on evaluating the marketing of Ochrana 360°, this will go over both Internet marketing and the marketing on the social network Facebook. (The evaluation is only for the company mentioned before, Ochrana 360°, and does not serve as a guide for similar companies.) Theoretical part of the thesis will describe segmentation and targeting, marketing communication on the Internet, targeting of online advertising and social media. The conclusion of the theoretical part will focus on Facebook ad-targeting. The practical part will discuss the company and this will contain an analysis of their website and an analysis of their marketing on the social network Facebook. The focus of this part will be the description of ad-targeting and advertisement campaigns on Facebook created by the company Ochrana 360°.
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Analysis and Comparison of selected Developmental Parameters of Czech and Slovak Television
Rejzek, Jan ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The aim of this Bachelor's thesis is to analyze and subsequently compare and evaluate the progress of selected developmental indicators of the Czech and Slovak television. In the theoretical section is initially approached the evolution of the public television market in the middle and eastern Europe. After that, the thesis is focused on the Czech and Slovak television. At first, we get acquainted with its history and development, then we take a closer look at the analysis of selected parameters of both institutions, which are divided into three regions. In the final chapter, the analyzed parameters are compared, evaluated and explained.
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Analysis of Communication Mix of Svatba jak má být, Ltd
Božejovská, Martina ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
To realize topic of my theses I chose Svatba jak ma byt, Ltd. The aim of the theoretical part of the theses is to explain to the reader basic concepts and contexts that are needed to analyse the communication mix. This theory has been used as a basis for practical part for the current situation of selected company. At first in practical part I introduce to the reader analysed company and then I processed it by descriptive analysis. In conclusion of the theses I will post carried out surveys related to the topic of theses.
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Analysis of the Integration of Product Placement in the Audiovisual Work "Pojedeme k moři"
Menšíková, Šárka ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The aim of the bachelor's thesis is to provide a comprehensive overview of the product placement and practically illustrate its use in the Czech audiovisual production on the example of the movie Pojedeme k moři. In the theoretical part I specify the definition of product placement and categorize it into the marketing mix. I describe advantages and disadvantages of this type of marketing technique, its historical development and also types of product placement that we can find. I also define aspects of integration of product placement into the audiovisual works, while I consider legislation of this marketing activity as one of the aspects. The next part is the analysis of the movie Pojedeme k moři. The goal of this analysis is to find out what brands and in which ways were shown in the film and also to identify which types of product placement were used. Further I determine the role of product placement for the film's budget and I evaluate whether all legislative requirements were observed.
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Analysis of marketing communication in Health Insurance Company Dovera, a.s.
Maceková, Veronika ; Novák, Michal (advisor) ; Kandilaki, Daniela (referee)
Content of my thesis is description and analysis of marketing communication in Health Insurance Company Dovera, a.s. Goal of the theoretical part is to introduce to the readers basic terms as marketing, marketing communication and as well description of particular elements of communication mix. Content of practical part is investigation of system of Health Insurance companies in Slovak Republic and concrete characteristics of Health Insurance Company Dovera. Main part of my thesis is focused on marketing strategy of Health Insurance Company Dovera, its products and services, their distribution channels and their presentation on the market. As final result I prepare comparison of theoretical knowledge with current marketing communication inside Health Insurance Company Dovera.
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