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Travel Agency as Business Entity in the Tourism Market
Sibřinová, Tereza ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
The bachelor thesis named Travel Agency as Business Entity in the Tourism Market discusses the basic terms of tourism. The content is focused on a definition of tourism and it is devided by the types. It further explains and classifies the market of tourism, the services and sorted entities related to the the current legal standards of the sector in the Czech Republic.
The major objective of the study is to provide a set of recommendations for starting a business for a potential entrepreneur. The aim is to analyse the sequential steps of setting up a travel agency. As a convenient destination for runnig a travel agency was chosen a spa town Poděbrady. The localization of the business unit and the environmental conditions were further specified.
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Travel Agency as Business Entity in the Tourism Market
Prelová, Eva ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
This bachelor essay is divided into two parts, the theoretical and practical part. The theoretical part is thoroughly defined the term tourism typology, market, destination, but also new trends. Specifies in detail businesses operating here namely travel agency and travel agency. Further work is focused on inbound and outbound tourism.
The practical part is devoted to an execution plan for the establishment of a travel agency as a business entity in the tourism market. For the site was due to the potential connection of inbound and outbound tourism elected Czech Krumlov. After missing a description of the foundation, company activity, competitor analysis, and promotion opportunities.
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Agritourism focusing on South Bohemian Region
Marková, Veronika ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
The theme of the bachelor thesis is agri-tourism as regards of business opportunities for privately employed farmers. The theoretical part presents the views of experts on tourism and their assessment of business conditions in the area. Work conceives the issue from a broader perspective so. Rural tourism, which is still in our tradition. Its development after the Second World War stopped on time, so then in the sixties and seventies, people again this tradition continue in its own way. In those years the city's population began to buy and renovate rural houses and with it also certainly change the character of rural communities. Popularity rural tourism illustrate the results of the survey, which is the content of the practical part. Respondentskou second group are farmers operating in tourism and agro-tourism offering to its farmách.Results of interviews with eight farmers frequent reveal the reasons for the slow development of this business, which returns in the evaluation spirit of the subsequent discussion. In cinclusion of work are indicate some possibilities of development of tourism and conditions of its application in the tourism market.
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Business in tourism
Kobzová, Markéta ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
Bachelor`s work should be used as instruction for entrepreneurial plan establishment and its implementation in tourist industry. Theoretical part is stating enumeration of legal and commercial conditions for creating new entrepreneurial entity - Travel Agency. The basic important legal regulations related to Tour Operators and Travel Agencies are given here too. The business tenet respecting ethical and moral code of a businessman is also stated in the theoretical part.
In the practical part I am proceeding from my own experience of a sales branch manager and from the position of a Tour Operator assistant. This Tour Operator belongs to the top ones on the Czech market. Next source of information is actual project for establishment of Travel Agency. In the practical part I evaluate theoretical part and compare it with practical experience as well as with difficulties of business plan realization- prosperous Travel Agency.
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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic
Klimendová, Aneta ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
This bachelor thesis is focused on the issues of tourism in Belgium. The theoretical part is defined by the basic information such as definitions, types and other general specifics of tourism. The next part is focused on characteristic of Belgium and natural, cultural, demographic and economic conditions for tourism. Furthermore, it defines the services like a transport from the Czech Republic and accommodation and catering in Belgium. Two original tours are created in practical part and it was based on the assessment of the topical market supply.
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Beer Tourism in the Czech Republic
Holanová, Barbora ; Navrátilová, Miroslava (advisor) ; Toth, Štefan (referee)
Bachelor thesis solves problems of development of beer tourism in the Czech Republic, that is possible called as a one of the trends in the tourism. The main aim of thesis is offer some recommendations, that will be useful for increase of interest about beer tourism, in wider concept in the Czech Republic and more specifically in the Visitor centre Staropramen. The theoretical part is compiled from study of professional literature and from the resources on the internet and this is important for getting the view about tourism. The practical part is founded on research of questionnaire survey, for which recommendations will be got for the next development of beer tourism in the Czech Republic and strategies for growth more Czech tourists in the Visitors centre Staropramen.
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New trends of tourism
Hauzrová, Nicole ; Navrátilová, Miroslava (advisor) ; Vostrovská, Hana (referee)
This bachelor thesis is focused new trends of tourism, gap year. In my thesis is division and definition of tourism and its trends. Next one is research concept of gap year. In practical part is analysis of real data from travelers, who travel abroad for longer time about favourite target destinations, about reasons of leaving for longer time, about age, gender and quantity of travelers, about travelling separately or in group, about preference shorter or longer travelling abroad, about assets and negatives of longer stay abroad.
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Tourism Business
Hámor, Lukáš ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
Bachelor thesis focused on the development of entrepreneurship and the increase of competitiveness in tourism in the Small Carpathians Region, specifically in the town of Slovensky Grob. It defines and describes terms such as tourism, services, entrepreneurship, region, etc. It concentrates mainly on the Pezinok micro region, the communities that belong to it and gives a brief introduction about their history and cultural traditions, which take place each year. It analyses the tradition of goose-feasts, their contemporary situation and explains what are these feast composed of. It introduces the Guild of Goose-servers of Slovensky Grob, their members, goals and the purpose of the founding of the organization. The aggregated theoretical knowledge is further applied in the practical part of the thesis. In this part, questionnaires are used. Based on the evaluation of these questionnaires are suggestions towards the improvement of the current state of services rendered.
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The Chosen Destination Question on the Tourist Industry Market in the Czech Republic
Kůtová, Petra ; Navrátilová, Miroslava (advisor) ; Andrea, Andrea (referee)
This dissertation work is focused on tourism issue in Russia: specialized in Moscow and Saint Petersburg. The first part of this dissertation includes a theory of a tourist trade and its forms, a theory of a package holiday and its forms. The next theories are about an accomodation, a boarding, a transport and about a calculation.
The second part is practical. It includes a questionare research, an analysis of selling of package holiday to choosen destination, Russia. During writing the author used specialized literature, the internet, own experiences from the work in a travel agency and from her visit to Russia and Petersburg. Based on the output results from the pratical part are created three model sightseeing/excursion tours to the chosen destination.
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Insurance against insolvency tour operators
Suchá, Denisa ; Navrátilová, Miroslava (advisor) ; Andrea, Andrea (referee)
The diploma thesis on Insurance against insolvency tour operators is engaged in the insurance of guarantee in the tour operators market. Those organizations are obliged to be insured according to the Civil Code Law n. 159/1999 Sb. o některých podmínkách podnikání v oblasti cestovního ruchu. The thesis is focused on the tour operators that follow this obligation required by government and insurance companies provide the insurance of insolvency.
The thesis is divided into two parts - theoretical and practical. In the theoretical part is definition of tourism and organizations which operate in tourism market. There is the definition of insurance expected especially related to tourism. The end of theoretical part explained insurance against insolvency tour operators and related models for predicting financial distress.
The practical part is focused on analysis of tour operators insurance and creating recommendations for individual organizations. The first part is targeted to build questionnaire, which focuses on evaluation of tour operator s relation to obligatory insurance against insolvency. Another part is focused on financial analysis of the already bankrupt tour operator with the intention to use bankruptcy and credibility models as a tool for prediction of companies financial distress. The last part of the thesis contains controlled interview with an insurance company employee that provides insolvency insurance. At the end of the thesis is the comparison of results prepared recommendations for organizations that combines insurance against insolvency of tour operators.
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