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Narative struktur
Lišková, Tereza ; Kraus, Jiří (advisor) ; Švelch, Jaroslav (referee)
The topic of diploma thesis was to analyze the narrative structure and transmedia storytelling of Star Wars processed into a film by director George Lucas. The work is mainly focused on narrative analysis of both the original and more recent films and further analysis of transmedia narrative that makes Star Wars extend mainly into the field of literature and computer games. In addition to narrative analysis subject of the work was also the analysis of the fictional world where the story takes place. Another point of diploma thesis is to analyze transmedia narrative that makes the original Star Wars story transform into a books, computer games and more. The whole concept of Star Wars can be described as a modern narrative, moreover, whose stories are from the genre of science-fiction and take place in a completely fictional environment. During the analysis of narrative structures, author primarily used the classical theoretical literature about the narrative theory. For example the Morphology fairy tales from Vladimir J. Propp, according to which it is possible to extent the analyse of the original and other episodes of Star Wars. For analysis of transmedia storyteling was also used studies of Mary Laure Ryan, who discusses the possibility of altering the basic narrative in transmedia narrative. The aim of...
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Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
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The position of Czech soldiers to the Afghan population during the reconstruction efforts in Afghanistan
Lišková, Tereza ; Dopita, Tomáš (advisor) ; Kubátová, Hana (referee)
Bachelor work deals with the characteristic attitudes of Czech participants on missions in Afghanistan, mainly civilian and military staff of Provincial Reconstruction Teams. Theoretical part is based on the opinions of Samuel P. Hungtington's clash of civilizations and Francis Fukuyama's end of History. This work also utilized the opinions of their critics such as Associate Professor Miroslav Mendel or Oskar Křejčí. As a methodological approach at this work is chosen case study, namely disciplined interpretive study. To determine the attitudes of Czech actors in Afghanistan was carried out analysis of relevant data First, analysis of publicly available materials and information about the mission in Afghanistan, then on the basis of published interviews with participants PRT Logar and also according to the results of own survey among troops and civilian experts. The aim of this work is to determine the characteristics of attitudes of Czech actors during the reconstruction efforts in Afghanistan. And also find out which theory about relationship between two different cultural group is attitude of Czech soldiers more simmilar or closer.
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West and Christianity in Relation to Islam in the Context of Reconstruction in Afghanistan
Lišková, Tereza ; Dopita, Tomáš (advisor) ; Kubátová, Hana (referee)
Bachelor work deals with the interpretation of the relations of Czech participants on missions in Afghanistan, mainly civilian and military staff of Provincial Reconstruction Teams in Afghanistan and local residents. Theoretical part is based on the opinions of Samuel P. Hungtington's clash of civilizations and Francis Fukuyama's end of History. This work also utilized the opinions of their critics such as Associate Professor Miroslav Mendel. As a methodological approach at this work is chosen mainly discourse analysis. Interpretation of ideas of Czech actors in Afghanistan, their attitudes and their perceptions in different civilizational groups was carried out on the basis of analysis of relevant data. First, analysis of publicly available materials and information about the mission in Afghanistan, then on the basis of published interviews with participants PRT Logar and also according to the results of own survey among troops and civilian experts. The aim of this work is to understand the interrelation of Czech actors and the Afghan people during the reconstruction efforts in Afghanistan. And also find out which theory about relationship between two different cultural group is experience of Czech soldiers more simmilar or closer.
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Coatings for termowood - useful types and their testing.
Lišková, Tereza ; Pánek, Miloš (advisor) ; Oberhofnerová, Eliška (referee)
This work deals with specific requirements regarding finishing of thermally modified wood for exterior use.
A theoretical part includes information about features of thermally modified wood, finishing products and recommended procedures for protecting.
Next chapter describes assessment of testing procedures, use of those methods during in real scenarios, measurement and evaluation of results. Measured values are evaluated in the application STATISTICA 12 and represented using graphs and tables. It includes list of used materials, finishing products. It also describes tests made using spectrophotometer and roughness tester.
Last chapter of this works describes options how to increase color permanency of thermally modified wood. It also includes recommendations for selection of suitable finishing product.
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McDonalds marketing strategy on the Czech market
Lišková, Tereza ; Khelerová, Vladimíra (advisor) ; Drozen, František (referee)
This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.
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History of The Business Academy in České Budějovice in 1901{--}1948
LIŠKOVÁ, Tereza
The aim of the proposed thesis is to describe the history of The Business Academy in České Budějovice from its establishment in 1901 to 1948. The Czech history of the period between 1901 and 1948 as a factor influencing the school system at that time is also mentioned in the first chapter. However, the essential part of the proposed thesis is built up according to archival databases from the years 1901{--}1948. The second chapter is devoted to the development of business education in České Budějovice by 1918, the establishment of Czechoslovakia. The third chapter is focused on the development of secondary business school system in 1918{--}1948. In addition, a summary for each school year is given separately.
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