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Preparing and realisation of one week winter recondition course for person with cerebral palsy.
NOVÁKOVÁ, Kateřina
In my Bachelor´s theses I focus on the questions of physically and mentally handicapped persons. The first part of my theoretical work deals with the typology and etiology of physical and mental disability in general. The second part of my work describes the practical use of the integrated system of rehabilitation in the children´s center ARPIDA in České Budějovice which provides care for disabled persons. The last chapter of my work focuses on the particular forms of recreation and adepted physical activity to support the integration of handicapped persons.The practical part of my bachelor´s theses applies to the preparation and implementation of a winter one-week rehabilitative stay for the client of the ARPIDA center. In my theses I used the quantitative research as the basic research method. The principal technique of the data collection was an anonymous questionnaire
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The choice of marketing strategy during introduction of a new product to the market
Nováková, Kateřina ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
In the theoretical part of my thesis I am dealing with marketing planning, segmentation, targeting and positioning of a product in general. Further the marketing tools such as price, product, distribution and communication are introduced. The new chosen product cider is described together with its history, production and all famous cider brands around the world. The analytical part is introduced by the market survey, by the choice of a suitable supplier (cider making company located abroad) and by the analysis of the competitors. Finally the target group is presented together with the creation of the marketing mix for this particular product.
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The development of loan products of building societies in Czech Republic
Nováková, Kateřina ; Jablonský, Petr (advisor)
The bachelor work concerns with the development of loan products of building societies in Czech Republic. The first part describes the historical development of building saving and its regularization. Furthermore I explain basic terms of building saving and there is also closely introduced the market of building saving with its current supply of loan products. The next part mentions the statistical development of last ten years and the comparison with mortgage. The thesis is finished with the evaluation of influence of financial crisis.
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The Analysis of Marketing Communication of Sports Club
Nováková, Kateřina ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with analysis of marketing communication of basketball club TJ Sokol Hradec Králové. The objectives of the thesis are to find out the current state and to analyse particular components of communication with potential spectators and sponsors. Necessary information was found out thanks to observations and communication with management of the club. The benefits of this thesis are identification and valuation of the current state of the marketing communication. At the moment the club doesn't have any analysis concerned with this issue. The bonus of this thesis is setting of medium-term marketing objectives and adumbration of marketing strategies to attain them. This thesis is divided into four parts. The first one describes in detail components of marketing mix and components of marketing communication. The second part is aimed at components of marketing and marketing communication applied to an area of sport. The third part deals with the particular analysis of the current state of the marketing communication used by the club. Finally, there are proposed marketing objectives and strategies to improve the marketing communication in the fourth part.
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Transformace české ekonomiky-silné a slabé stránky
Nováková, Kateřina ; Kostková, Hana (advisor)
Tato práce je zaměřena na transforamční období mezi roky 1990 až do součastnosti. Je zde provedena komparační makroekonomická analýza hlavních ukazatelů jako HDP, iflace, nezaměstnanost, fiskální politika, zahraniční obchod, které jsou porovnávány s výsledky dosaženými v Maďarsku. Druhá část je zaměřena na přímé zahraniční investice jako důležitý faktor rozvoje tranzitivních ekonomik.
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Marketing practices in export in the brewery of "Zubr a.s."
Vlachová, Libuše ; Halík, Jaroslav (advisor) ; Nováková, Kateřina (referee)
Cílem bakalářské práce Vývozní marketingové nástroje Pivovaru ZUBR a.s. je popsat marketingové nástroje Pivovaru ZUBR se zaměřením na nástroje použité při vývozu na Slovensko. V první kapitole charakterizuji Pivovar ZUBR a.s., popisuji jeho organizační Strukturu, předmět činnosti i historii pivovarnictví na Přerovsku. Dále charakterizuji sortiment pivovaru, vývoj postavení společnosti na trhu nebo používané komunikační materiály. Druhá kapitola se zabývá teoretickým vymezením nástrojů marketingového mixu používaných při vývozu. Jde o charakteristiku strategií vstupu na zahraniční trh, mezinárodního prostředí a SWOT analýzy. Klíčový je popis segmentace trhu a mezinárodního marketingového mixu. Poslední kapitolu věnuji aplikaci teorie na Pivovar ZUBR, kde se zaměřuji na charakteristiku českého trhu s pivem a na export Pivovaru ZUBR do zahraničí, převážně na Slovensko. Popisuji cílové skupiny na slovenském trhu a marketingové nástroje, které na tomto trhu ZUBR používá. Následně se zabývám analýzou používaných nástrojů a doporučuji další vývoj používaných marketingových nástrojů. Také navrhuji dvě nové cílové skupiny pro ZUBR na slovenském trhu.
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