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The automotive industry in the Czech Republic considering activity of TNC Volkswagen Group in the Czech market
Zeman, David ; Neuwirthová, Magda (advisor) ; Kopecký, Jan (referee)
This Bachelor Thesis focuses on automotive industry in the Czech Republic. This Bachelor Thesis describes closer the impact of economic crisis in automotive industry and the globalization of automotive industry and foreign direct investment in automotive industry in Czech Republic and also describes trade balance of this industry sector in Czech Republic. For more information value, the Bachelor thesis focuses on a TNC company Volkswagen Group, especially its representation in the Czech Republic. The main goal of this work is to determine the prognosis of the automotive industry in the Czech Republic and prognosis of the domestic market with new cars.
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Eligibility of external credit assessment institutions
Sůvová, Helena ; Kozelková, Eva ; Zeman, David ; Bauerová, Jaroslava
This paper investigates the approaches a supervisor may apply to ECAI recognition and elaborates on the criteria of recognition. The paper reviews the available rating agencies on the market, their best practices and the experience with the use of their ratings for regulatory purposes. Drawing on international experience and the proposed Basel 2 rules, writers outline the fundamental supervisory approaches to recognition, including the legal aspects thereof, and analyse their pros and cons and the frontiers of supervisory decision making. Writers outline the rules for recognition, including requirements or expectations (e.g. soft limits), documentation and typical interview questions with the potential candidates.
Fulltext:  PDF
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Archa Theatre visitor analysis
Zeman, David ; Černá, Jitka (advisor) ; Hrab, Ondřej (referee)
This work deals with marketing research of the visitors to Archa Theatre. The aim is to define who these visitors are. To achieve the goal quantitative research was done, based on data from approximately 500 respondents. The research was conducted by questionnaire. The analysis is comparatively based on the current data, alongside previous investigations. Both SWOT analysis and competitive analysis help to understand the cumulative data, thus allowing the author to accurately characterize the theater.
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Industrial properties and their share of business development in a chosen company
ZEMAN, David
I have selected the topic for this Thesis in particular because the area of study is very appealing and the range of issues highly varied and issues of this kind have not been approached in this way so far. The choice of topic has also been influenced by the possibility to obtain production, technical, business and economic information directly in the enterprise concerned and by the fact that I would have a chance to obtain much information on industrial property issues during consultations with professionals, well aware of the situation of the enterprise in question. The enterprise investigated in the Thesis should find the specific output to be instructive on the utilization of its personnel?s current creative potential, well-preserved tradition, documentary funds and production capacities in conjunction with a consistent application of the opportunities brought by the valid legislation to protect designations and the results of creative technical activity. Having analyzed the enterprise, its financial situation, competitive environment, SWOT landscape and particularly the current condition of its industrial property, I have concluded that investments in the legal protection of industrial property are meaningful. In this specific case, it is possible to use industrial designs to protect the results of creative activity in the field of product appearance or to protect the names of individual product types. And subject to an examination of foreign markets, it is also possible to provide for an efficient protection of trade marks and the names of individual product types abroad. Last but not least, the protection of designation of origin could be of major importance. The specific proposed measures, which constitute the core of the practical part, could help the selected enterprise maintain or improve its position on the domestic market and to establish itself on its existing as well as potential future foreign markets. The speed and sequence of implementation of the proposed measures will depend on the will and financial possibilities of the enterprise owner.
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