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An analysis of selected online marketing tools in a particular Company
Božejovská, Martina ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
Aim of the thesis is an analysis of marketing tools, their efficiency and benefits in the particular choosen company environment. Subject of exploration is a part of website tools and online direct marketing tools. In the theoretical part of the thesis are presented tools from a general perspective, which are extended by several expert opinions. Practical part is based on the theoretical knowledge and tools are analyzed in a particular company environment. Thesis conclusion contains efficiency and benefits evaluation of the using tools in a particular company.
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Punishment of disqualification and its control
Váchová, Lucie ; Vanduchová, Marie (advisor) ; Jelínek, Jiří (referee)
This thesis focuses on the punishment of disqualification, as well as on its execution, control and related institutes. The main objective of the thesis defined in the Introduction is making a comprehensive summary of the issue with a focus on decision- making practice of the Czech courts. The text itself is divided into eleven chapters, some of which are divided into subchapters. In the Conclusion, the results of my thesis are summarized and evaluated. Besides that the thesis includes Content, Index of Abbreviations and Bibliography. The first chapter deals with general term of the punishment and it is divided into four parts. The first subchapter summarizes the concept of a punishment; the second one explains the nature of the punishment of disqualification. The third subchapter analyses the purpose of a punishment. The fourth subchapter focuses on the purpose of the punishment of disqualification. The second chapter explicates the status of the punishment of disqualification in the Czech penal system of penalties. The third chapter covers the topic of alternative punishments and it is divided into three subchapters. The first subchapter describes the concept of alternative punishments in its general sense, the second one summarizes their causes and the third subchapter shows disqualification as...
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Social Themes in Projects of Contemporary Czech Conceptual and Action Art (from the Late 1980s to the present Day)
Váchová, Lucie ; Lahoda, Vojtěch (advisor) ; Morganová, Pavlína (referee) ; Štefková, Zuzana (referee)
The dissertation thesis gives a real picture of Czech artistic works from late 1980s to the present day that use the language of Conceptual and Action art for a reflection of current problems in our society. The study is to encompass socially-oriented art or tendencies that want to communicate with the inartistic context and its focus is on the social-political aspect of contemporary art. The first part of the text is focused on basic concepts, moreover, it describes the most important exhibitions, theoretical contexts or considerations associated with the concepts of political or engaged art and it includes a brief reference to examples of older socially oriented art of the 20th century. The thesis strives to give a picture of the main themes through which artists reflect on humanity within a current societal system with its various old or new phenomena. The topics and the particular relevant artworks are described in four main chapters that should reveal the working methods or the development of the artists approach or strategies of artistic groups that have simultaneously reflected changes in the Czech art scene for the past 25 years. The prime motives are classical or newborn topics like reflection on motherhood, transformation of the present-day family, attitudes to the phenomenon of age,...
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Implementation of Lean Management Techniques in selected Organization
Žižková, Aneta ; Zelená, Veronika (advisor) ; Váchová, Lucie (referee)
The main objectives of the bachelor thesis are methods of lean management in the Japanese way. The theoretical part is mainly focused on the individual methods such as Kaizen, 5S and Kanban. The aim of this thesis is to realize what Japanese way of thinking actually is and how works in practice. In the practical part I will implement these methods in the most efficient way in the given company. The most important process is reduction of waste. The conclusion provides improvements and recommendations for the company.
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Evaluation of the Effectiveness of Health Care Facilities
Korbelová, Kristýna ; Váchová, Lucie (advisor) ; Zelená, Veronika (referee)
The aim of the thesis is to map out the possibilities of measuring the effectiveness of health care facilities and a practical example of the one found methods to use. In the introduction there are explained the terms efficiency and effectiveness. The next section describes the specifics of health care facilities in terms of their performance and the economy. Options of measuring efficiency in health care are identified mainly through literature. Detailed view of a practical part is dedicated to the modern method of measuring the effectiveness the Data Envelopment Analysis (DEA). In the practical part using the chosen tools is evaluated the effectiveness of a sample of hospitals. The conclusion summarizes the possibilities of measuring the effectiveness and assesses the benefits of using DEA.
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Analysing the success rate of newsletter campaigns
Kosmák, Petr ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind of information companies share in their campaigns, what is the optimal frequency of mailings and how is this form of marketing communication perceived by the recipients. This objective was achieved using two methods: Firstly, newsletters from selected companies were collected and analysed as to their content, frequency and other specific features. Secondly, a questionnaire was administered to mailing recipients. The results obtained using the above methodology show that campaign recipients currently tend to perceive newsletters negatively and there are specific negative elements that deter recipients.
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Purchase and implementation of the Q-Andoni at Škoda Auto joint-stock company
Kellerová, Karolína Melita ; Zelená, Veronika (advisor) ; Váchová, Lucie (referee)
This Bachelor thesis follows up the description of a shopping process in chosen company Škoda Auto joint-stock company and following proposal to raise effectivity, reduce costs and workers loads and finding a way to save money.The theoretical part follows up interpretation of various concepts from the area of purchasing and lean management.The practical part of the thesis follows up the introduction of Škoda Auto joint-stock company and it is being focused on purchasing department and its process, methods and the system usage habits.For better imagination will be the process described and illustrated on test case which concerns purchasing and implementation of Q-Andon system. The Q-Andon system belongs to the area of downsizing production.At the end, I added a recommendation to improve present process to increase effectivity and save more money.
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