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Strategy of an Enterprise
Švirk, Martin ; Kovář, František (advisor) ; Trachta, Václav (referee)
The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.
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Business Plan
Čížková, Kamila ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The aim of this diploma thesis is to prepare a business plan of the new sauna center in Prague. The purpose of the work is to compile individual parts of the business plan in order to provide sufficient information about the feasibility of the project. The thesis consists of theoretical and practical part. Practical part contains a proposed business plan for building a new sauna center in Prague. An integral part of the work is also a financial plan that serves as information for potential investors, whether this plan is feasible. Provided sensitivity analysis defines the extreme values, when the project is still effective and it is worth to realize it.
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The business plan for the establishment of limited liability company
Kubátová, Barbora ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of this final written exam is to create the business plan of setting up limited company. Knowledge of economy, financial management and marketing are used for detailed research. This thesis is divided into two parts. The first part contents theoretical knowledge which are connected with the business target and there is also made concrete business plan. The second part is practice and there is concrete business plan which has been put together on the foundation from the previous research. The aim of this thesis was to found out the ability of survive and profitability of the limited company.
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Business Plan for Establishment of Trade
Borkovec, Ondřej ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
The aim of the thesis is to create a business plan of Kavárna XY operated by independent entrepreneur. The work consists of two parts. The first part is the theoretical framework which focuses on the legal requirements of entrepreneurship and structure of a business plan.The tools like PEST analysis, Porter`s five forces analysis and SWOT analysis are explained. The second part is the application of findings from the theoretical part and focuses on creating the business plan of Kavárna XY. The practical part deals with the definition of competetive advantage, analyzes a company environment and competition, deals with the creation of sales and financial plan and evaluates project risks. An output of the practical part is to create a business plan and prove that the project is feasible and profitable.
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Business Plan of Establishment of Family Company
Navrátilová, Nela ; Trachta, Václav (advisor) ; Dvořák, Jiří (referee)
My project focuses on composition of business plan for the company of a family type. In the project are given the knowledge from the field of economy, economics, marketing and management, this information is primarily used to explore the key factors that must be taken into starting with the undertaking and not forget to them. After the representation the company is devoted the environmental analysis. Environmental analysis contributes to partial conclusions, which I summarize into one comprehensive result, in which is evaluate, if the eventual business plan had good starting conditions for starting a business. In the last chapter I calculate the financial resources that will be needed for the beginning organization.
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Recruitment in a Firm
Kubricht, Vojtěch ; Šíšová, Veronika (advisor) ; Trachta, Václav (referee)
This bachelor's thesis deals with human resources in company and focuses on personal strategy and recruitment. Its aim is to characterize and compare processes of recruitment and selection of new employees in two companies and propose solutions to increase the efficiency of these processes. The theoretical part is mainly focused on the overall characteristics of the recruitment and selection of new employees. In the practical is the theoretical knowledge confronted with real information from two companies. In conclusion of this thesis are compared processes of recruitment and proposed appropriate solutions for improvement.
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Business Plan for Establishment of Private Nursery School
Dundáčková, Tereza ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.
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Strategy of an Enterprise
Hes, Ondřej ; Kovář, František (advisor) ; Trachta, Václav (referee)
The goal of this paper is to establish a suitable strategy for Centropen company. The master's thesis is divided into theoretical and practical part. The theoretical part deals with analyses of the internal and external environment, which is based on literature. The practical part then applies the said analyses to the company. The internal analysis is carried out based on source and financial analysis. The external environment is studied through the PEST analysis and the Porter's Five Forces model. A synthesis of the two analyses forms the SWOT analysis. The strategy will be specified via IE matrix. The results of the analyses will serve as a suitable strategy recommendation for Centropen.
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Strategic Analysis of an Enterprise
Doležalová, Kateřina ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.
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Business Plan
Langrová, Ivana ; Kovář, František (advisor) ; Trachta, Václav (referee)
The diploma, Business plan, is aimed on formulating a business plan to establish a restaurant in Humpolec which offers dishes from healthy nutrition area. The theoretical-methodological part describes the business plan based on literature overview. The application part is focused on elaborating the specific business plan which includes micro and macro analysis, financial analysis completed by liquidity and profitability ratios. In the end I come to the conclusion whether my business plan is realistic and profitable or non profitable.
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