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The family according to the current Czech advertisement
SOUČEK, Tomáš
This bachelor thesis focuses on representations of a family in current Czech advertising. The theoretical part analyzes the phenomenon of advertising as such. The subchapters deal withs aspects used in advertisements to make them more successful and to get into minds of people without them noticing. The second part appliesthe theoretical reflections to analyses of representations of a family in current Czech advertising. Each subchapter deal with the issues of a different type of representations. The stereotyped images of a family, a man and a woman as a father and a mother as well as the images of other household members and their interrelationships are analyzed in almost twenty exemplifications. However the thesis keeps sufficient distance in parts where it is necessary, it does not offer solutions or condemnation but only reveals and indicates hidden facts.
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Known-Item Search in Image Datasets Using Automatically Detected Keywords
Souček, Tomáš ; Lokoč, Jakub (advisor) ; Peška, Ladislav (referee)
Known-item search represents a scenario, where a user searches for one particular image in a given collection but does not know where it is located. The thesis focuses on the design and evaluation of a keyword retrieval model for known-item search in image collections. We use a deep neural network trained on a custom dataset to annotate the images. We design complex yet easy-to-use query interface for fast image retrieval. We use/design several types of artificial users to estimate the model's performance in an interactive setting. We also discuss our successful participation at two international competitions. 1
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Corporate Information Strategy
Hrabčak, Miroslav ; Souček, Tomáś (referee) ; Koch, Miloš (advisor)
Master´s thesis is focused on a presentation of entrepreneurial intention of corporate information strategy. The corporate information strategy is based on the analysis of current situation of the company and its environment which uses modern trends in IT business. It is about a complex solution which should help to the growth of turnover, strengthen of mark of company and stabilize the market position.
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