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Medieval epos about Tristan and Isolde
Machová, Veronika ; Petrová, Jana (advisor) ; Listíková, Renáta (referee)
Mon mémoire appelé " La Chanson de geste de Tristan et Yseut" est consacré a la recherche des paralleles et des oppositions dans la littérature francaise et allemande du moyen-age concernant ce sujet . Le but principal de ce travail est de présenter l'histoire de Tristan dans les contextes littéraire! et historique différents et surtout de chercher des traits typiques et de comparer la vie et l'oeuvre de Thomas d'Engleterre et celle de Gottfried de Strassburg.
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The development of euro in the context of European debt crisis
Machová, Veronika ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The main objective of this thesis is to provide an overview of developments and issues in the context of the European debt crisis. Euro as a central aspect of Economic and Monetary Union has a major impact on convergence and existing systemic problems of the EU. The first chapter provides a brief description of the european integration since World War II in the context of Economic and Monetary union. The second chapter defines the concept of nominal and real convergence and dedicates closer to the Maastricht convergence criteria and the Stability and Growth Pact, which was the result of efforts towards closer fiscal coordination. Moreover, it summarizes the main causes of the financial crisis and subsequently analyses its impact on the EUR/USD currency pair. The fourth chapter focuses on the systemic weaknesses of the eurozone with an emphasis on the imbalance in the current account balance of payments. The last chapter summarizes the approaches to solving the debt crisis assuming that current steps taken by eurozone leaders in cooperation with the governments of intebted members fail.
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The Use of grant titles focusing on the European territorial Cooperation between Austria and the Czech Republic
MACHOVÁ, Veronika
The thesis is focused on the use of grant titles program of the European Territorial Cooperation Austria - Czech Republic, namely at the level of the two projects, which were realized in the South region, in cooperation with Austrian partners in the promotion of tourism, culture and leisure economy. The introductory part deals with the issues project management, principles of project preparation, structural funds, but especially the Operational Programme European Territorial Cooperation - Cross-border cooperation in 2007 - 2013. The conclusion of the theoretical part is complemented by the INTERREG program VA-Austria - Czech Republic. In the practical part will analyze the data of two projects implemented by selected criteria. Analysis of data will be performed considering to the scope of the data obtained individual project. The results will be evaluated at the level of individual projects, so in general the impact on cross-border cooperation at the level of tourism. As analyzed by the project, and a general level the proposed measure, which would lead to the promotion of tourism in the border region.
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Marketing strategy of a Non-profit Organization CDO
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Machová, Veronika (referee)
The aim of this bachelor thesis is to analyse the marketing strategy of a Non-profit Organizaton CDO. In the theoretical part of this thesis, all the juristical background is defined, the following discribes all the parts of the extended marketing mix. The main task of the next practical part is dedicated to the communication activities of the CDO, while their success was investigated by a double survey. This bachelor thesis ends with suggestions and recommendations of the author for the CDO to improve the efectivity of their communication activities.
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Foreign direct investment in the Czech Republic on the example of TPCA
Machová, Veronika ; Jiránková, Martina (advisor) ; Machytka, Daniel (referee)
This bachelor thesis proceeds from general definition of foreign direct investment and main effects, that they bring to the host economy to their analysis in Czech Republic. Firstly, it contains a development of FDI in Czech Republic in period 1993-2012 and describes the current territorial, sectorial and regional structure. Secondly, there is an analysis of incentives that can foreign investors receive from the government, their effectiveness, disadvantages and their influence on investor's decisions. In the last part, these effects are demonstrated on the investment of TPCA in Středočeský kraj. In conclusion, thesis evaluates regional and public asset of this investment and the real need of providing investment incentives to attract the investment flow into Czech Republic.
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A possibilities of strategic tourism development in the recreation centre Hluboká nad Vltavou
MACHOVÁ, Veronika
The aim of the thesis was to evaluate primary and secondary potential of the development of tourism in the destination Hluboká nad Vltavou and to propose, based on performed analyses, possibilities of strategic development of tourism along with defining priorities and proceedings. The theoretical part of the thesis introduces the problem. The analysis that followed was made with the help of marketing research. These were the basis for SWOT analyses with the definition of strong and weak points. The problem analysis then described the main problems and barriers of the monitored area.
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The support of tourism development in the chosen region
MACHOVÁ, Veronika
The aim of this work was to study the components of primary and secondary possibilities for travel in the Hluboka nad Vltavou area, to analyze the needs and requirements of visitors to this destination and to evaluate the contributions and impacts of the travel industry in the area under study. Hluboka nad Vltavou is very attractive as a travel destination and has great potential for further development because of its cultural and historical attractions. Hluboka castle dominates the town. The natural attractions of the area are also very important. In this flat country there are many hidden cycling and tourists routes. Hluboka nad Vltavou town offers a wide range of sports activities for the use of visitors; walking, swimming, golf, horse riding, tenis, volleyball and others.
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History and future of population census
Máchová, Veronika ; Kačerová, Eva (advisor) ; Holub, Martin (referee)
This work deals with history, present and future of population census. There are the standpoits defined in the first chapter which the description of process of historic census is connected to. There are processes of census from ancient era to the last census in 2001 described in this work. From the beginning of Czech- Slovak Republic every census is described in more details. There are results about amount of populaced and achieved education mentioned in my assignment too. The part of the work is focused on detection of people's opinions on the last censuses and on the planned changes for census in 2011. Processed results are mentioned with absolute and relative numbers. The last chapter deals with upcoming census for year 2011.
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