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The use of direct marketing
Hejlová, Simona ; Kvasničková Stanislavská, Lucie (advisor) ; Margarisová, Klára (referee)
This Bachelor thesis deals with the use of Direct Marketing for a purpose of the obtaining new and retain existing customers from THIMM Packaging Company and from their biggest competitors in the market. The thesis is divided into two main parts. The first one, literature research, deals with the concept of direct marketing and its forms, advantages and disadvantages and with the importance of direct marketing in the B2B market. The second part, the thesis itself, focuses on characteristic of selected B2B Company and its used direct marketing tools. The thesis also discusses about analysis of direct marketing of competing companies. The analysis of competing companies is focused on main characteristics and direct marketing used by competitors. Based on the analysis and evaluation of current direct marketing of THIMM Packaging Company and also the direct marketing of competitors, there are suggested recommendations for THIMM Packaging Company in the area of direct marketing. The conclusion describes the process of own design of direct mailing campaign, carried out under the past packaging congress Obalko 2015. The evaluation of the direct mailing campaign follows up.
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University Social Responsibility
Korimová, Kamila ; Kvasničková Stanislavská, Lucie (advisor) ; Pavel, Pavel (referee)
The first part of the diploma thesis aims at the problematic of social responsibility related with marketing. It depicts the development of this principle and the meaning of the concept. The abbreviation CSR is used for corporate social responsibility and it represents responsible acts and practices of a company to the environment and society in which it operates. The companies strive to reduce negative impacts of their activities as much as possible. The literature also solves an issue of social responsibility of universities which is still not clearly defined branch of social responsibility. The work determines various reasons on why the universities, as educational companies, should fulfil principles of socially responsible behaviour. The thesis also presents different interest groups, key activities and further principles of socially responsible behaviour of universities.
The second part of the diploma thesis processes a case study of several foreign universities performing socially responsible strategies. Different activities are identified and divided into sections which are subsequently compared with the socially responsible activities of Czech universities. The thesis also includes a data analysis of the data acquired from the questionnaire survey performed among students of universities. The survey is focused on the perception of socially responsible behaviour on universities. The work then proposes a procedure in introduction and selection of a suitable socially responsible strategy by a university.
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Social Entrepreneurship in the Czech republic
Talašová, Kateřina ; Kvasničková Stanislavská, Lucie (advisor) ; Dita, Dita (referee)
This master thesis deals with the social entrepreneurship in the Czech Republic. There is theoretical basis of the topic followed by practical section that is categorized into several chapters which correspond to general goals of the thesis. First part inquires into description of the current situation regarding social entrepreneurship in the Czech market setting. The following section has aim to describe real operation of the social enterprises in Prague and Central Bohemia Region. The characterization that has arisen is based on the summarization of eight interviews made with social entrepreneurs or social managers. There is the other section containing the proposal of crucial steps to be taken in terms of improving position of the social enterprises on the Czech market. The base for making these suggestions is data from the interviews as well as data captured by the questionnaire addressed to general public. The social entrepreneurship was examined through both qualitative and quantitative research methods because of reaching an objective of capturing wide range of data from both sides of the market i.e. public (costumers) and social entrepreneurs.
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Corporate Social Responsibility
Kasková, Tereza ; Kvasničková Stanislavská, Lucie (advisor) ; Pavel, Pavel (referee)
This thesis deals with the Corporate Social Responsibility of three organizations which are Penny Market, Kaufland and Lidl (Czech republic). The theoretical part deals with historical development of the concept, defining the term of Corporate Social Responsibility (CSR) including three pillars and its characteristics. It also deals with stakeholders, arguments for acceptance and against acceptance, benefits, describes implementation of the concept and evaluation of social responsibility. In own part of the thesis are analyzed the concepts of three organizations and then concepts are compared and evaluated. Further continues questionnaire survey and the final part of thesis is synthesis of all knowledges from comparison and the results of the questionnaire. From synthesis are proposed recommendations to improve the concept of the selected company Lidl. Based on the findings Lidl has one of the lowest number of diverse activities.
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Business Marketing Strategy
Mikešková, Kateřina ; Kvasničková Stanislavská, Lucie (advisor) ; Margarisová, Klára (referee)
This Bachelor's thesis deals with the marketing strategy of the non-profit organization of the basketball club BC Geosan Kolin. The work is devided into two parts: a theoretical one, which is conducted in a form of a literature review, and an analytical part i.e.case study. The first part describes and explains the basic terms and definitions which are integral to the said topic.
The first analytical section refers to the characteristic of the company BC Geosan Kolín. There are described various parts of the marketing mix and evaluation of the marketing mox of the selected company. The questionnaire survey id used in the second section of the Bachelor thesis. Recommendations for improving the current strategy of the basketball club are set on the basis of the questionnaire investigation and evaluation of the company's marketing mix.
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Communication strategy of the company
Urban, Jan ; Kvasničková Stanislavská, Lucie (advisor) ; Margarisová, Klára (referee)
This thesis deals with suggestion and its following execution of communication strategy on selected program of a company. This strategy is aimed on processing of loan and non-bank related functions. The main goal of this thesis is to design a communication strategy of a concrete product and to analyze it by its efectivity on communication mix after the product introduction.
My thesis is divided into two parts. In my literature review I will present theoretical resources. The analytical part is used to specify and develop these findings. Concretely my analytical part describes initial situation of a company, main information about the product and goals of the company after implementation of the product. Assignment of a company XY (Name not available at the company's request) defines the analysis, which is process by advertising agency (on behalf of the author of thesis) through communication possibilities on market thanks to obtained findings. Author of this thesis also suggests a proper communication mix based on this analysis. Suggested communication is established on impersonal direct mail communication. This communication is used to satisfy needs of both new and current communities. Therefore also a combination of pull and push strategy. The conclusion if this thesis is compilation of suggested communication strategy and evaluation of gained results on given campaign.
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Polymer matrix based on epoxydized oils
Kvasničková, Lucie ; Tocháček, Jiří (referee) ; Přikryl, Radek (advisor)
The theoretical part of this bachelor thesis deals with a current state in the field polymer matrix based on vegetable oils and their epoxidation. Subsequently it deals with epoxy resins – particularly their structure, crosslinking and a curing. The experimental part of this research focuses on the amine curing of epoxy resins. A curing of epoxidized soybean oil with various amine curing agents was tested and also a curing of a blend containing comercial epoxy resin and epoxidized soybean oil. Testing pieces were prepared from selected mixtures and a tensile test was performed on them.
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The conversion of the Czech financial statements to IFRS
Kvasničková, Lucie ; Mejzlík, Ladislav (advisor) ; Procházka, David (referee)
The target of this thesis is to describe conversion of the Czech financial statements to IFRS. Main differences between Czech accounting standards and IFRS are presented in the first part. The next part is focused on the conversion methods used for transation of the financial statements. The last part of the thesis includes practical example relating to the consolidation group of czech companies -- conversion of the consolidated financial statements prepared according to the Czech accounting standards to the consolidated financial statements prepared in accordance with IFRS.
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