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Investment in the Autonomous Territorial Unit of Gagauzia (Gagauz Yeri)
Caraja, Maria ; Jurek, Martin (advisor) ; Křenková, Eva (referee)
This bachelor thesis is occupied with the characteristics and analysis of the business environment, as well as trading conditions in the Autonomous Region of Gagauzia, located in the south of the Republic of Moldova. Despite its short existence as an autonomous region, Gagauzia has made significant progress over the last few years to achieve its main goal of becoming an economically developed and financially independent region. The aim of the bachelor thesis is to provide all necessary and up-to-date information about this autonomy, which can help interested investors and entrepreneurs to better understand this region and introduce real investment opportunities.
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Situation on the wine market in the Czech Republic
Vlachová, Klára ; Jurek, Martin (advisor) ; Hinčica, Vít (referee)
The thesis Situation on the wine market in the Czech Republic deals with the exploration of the current state of the viticulture and wine market in the Czech Republic concerning the indicators such as consumption and production of wine and wine trade. The main aim of the thesis is to determine the expected future development in these areas. The partial aim of the thesis is to predict the future development of wine tourism, which has a significant impact on the Czech winery and the wine market. The first chapter deals with a brief overview of the history of the Czech winery. The second chapter focuses on the analysis of the current situation of the Czech viticulture and the Czech wine market, which registered significant legislative changes after the accession of the Czech Republic to the EU in 2004. The third chapter concentrates on wine trade, examines the state and development of the import and export of wine from the Czech Republic. The fourth and final chapter of this thesis deals with the Czech viticulture, which is presented to the reader mainly through the Velkopavlovice wine-growing sub-region, one of the four wine-growing subregions of the wine-growing region Moravia. The chapter focuses on four specific wine-growing villages and together with them on four wineries. The last part of the thesis is an analysis of the respondents' answers to questions from the questionnaire, which was sent to ten Czech winemakers and wineries from four selected wine villages. Questions in the questionnaire relate to the areas that this work describes. The aim of the questionnaire survey is to find out what are the opinions of the individual respondents.
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Bitcoins - the use of virtual currency in today's economy
Páral, Jiří ; Taušer, Josef (advisor) ; Jurek, Martin (referee)
The main goal of this diploma thesis is to explore the area of virtual currency Bitcoin and assess the use of this currency in today's economy. Thesis first mentions the cryptocurrency market, the technology and other altcoins. It further analyzes the cryptocurrency Bitcoin in detail, its foundation, history and mining. The text also explores the volatility of this currency in the recent years, the question of regulation by states and technological threats to the network. In the final chapter diploma thesis examines the possibilities for individuals to obtain this currency and the use of Bitcoin by enterprises.
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Private Equity in Central and Eastern Europe
Jurek, Martin ; Sato, Alexej (advisor) ; Černohlávková, Eva (referee) ; Čižinská, Romana (referee)
Venture capital and private equity (VC/PE) funds in a global perspective belong to the largest nonbank medium, as well as long-term sources of capital. The main aim of this dissertation is to identify private equity specifics from a European perspective and assess its historic and current development within the context of the Central and Eastern European (CEE) region. In connection with that main aim, three hypotheses are defined: Hypothesis 1: The impact of the VC/PE investor on the functions of the financed company during the holding period has a positive effect on the performance of that company. Hypothesis 2: The impact of the VC/PE investor on the functions of the financed company during the holding period has a positive effect on internationalizing that company. Hypothesis 3: The increased international growth of the financed company during the holding period has a positive effect on company performance. Although private equity is not an unknown term in the CEE region, its fundamental terminology and use is not comprehensive. As a result, the first chapter defines and explains basic terms. For a better understanding of the private equity industry, its historical development, systemized division and classical models of private equity funds are further displayed. The second chapter introduces the theoretical background for the particular components applied in the empirical research. It describes fields of investor activity in financed companies and its corresponding effect on their performance and internationalization. Private equity is an integral part of financial markets and is thus influenced by related government programs and legislative changes. In this respect, the third chapter sets forth Czech state support, as well as taxation and legislative adjustments regarding private equity. An analysis is laid out in the final two chapters, the fourth analysing private equity in the CEE region (with specifics from a historical and a current perspective) and thoroughly examining fundraising, investment and divestment according to a scale of determinants. The fifth and last chapter concludes the dissertation by factor analysis confirmation and statistical testing of the above mentioned hypothesis. This dissertation's main contribution is in the results derived from a model describing the role of the VC/PE investor with regard to the performance and internationalization of financed companies, including the statistical testing of defined relationships. Further, it analyses outcome specifics in the VC/PE within the CEE region.
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private equity as a form of corporate financing
Marešová, Jana ; Černohlávková, Eva (advisor) ; Jurek, Martin (referee)
This thesis focuses on specification of key characteristics and principles of private equity and includes specification of both the local market and the international market trends. Furthermore this paper defines institutional framework for support of private equity in the Czech Republic and specifies the history and operations of leveraged buyouts including description of leverage effect and its illustration. The leverage effect arises when combination of debt and equity is used for financing. Private equity transactions are characterized by uniqueness and this paper describes the investment process starting from the identification of investment opportunity through monitoring to exit. Analysis and definition of key characteristics of target companies is also included.
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Marketing Strategy of Cosmetics Industry in China
Chen, Shu ; Král, Petr (advisor) ; Jurek, Martin (referee)
Today, in the context of globalization and Chinese "open door" policy, many different international cosmetics companies are going to the Chinese market and existing companies are trying to enlarge their appearance to earn more profit margins.The main aim for writing this thesis on this topic was to analyze Chinese cosmetics industry environment via PEST analysis and the development of the industry. It's important to select a marketing strategy when doing business in China because of the huge difference between Chinese social and business culture in the Western countries.
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Category management company Bosch
Knotová, Veronika ; Král, Petr (advisor) ; Jurek, Martin (referee)
This thesis deals with the fields of category management. Category management is a process that focuses on effective product management at the level of each category. Category management process consists of defining categories, determining the role of category, assignment strategy category, tactics and implementation. For process of category management is crucial correct identification of consumer and his needs. Consumer decision making is affected by external and internal factors. Internal factors include effects on the personality level, such as learning, perception and motivation. Among the external factors include decision-making based on perception of price, brand, merchandising, or packaging.
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