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Proposal of Communication Mix for Sale of Sports Goods
Čechová, Andrea ; Regináč, Jozef (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second part includes analysis of the selected company and its surroundings. The last part contains the details of suggested design of a specific communication mix, which will be applied consequently.
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Modern Banking and Preference Channels
Regináč, Jozef ; Ryska, Pavel (advisor) ; Pečená, Magda (referee)
Financial markets are nowadays more important than ever. Financial crisis of the previous decade demonstrated their power to influence stability of the whole economy. Since the consensus blames weak regulation and considers the only solution to be its extension, this thesis tries to provide the proof of existence of other options. The focus is firstly aimed at the weaknesses of the fractional reserve banking, which does not follow the basic legal principles of a deposit contract. This practice results in price fluctuations and favoritism of first takers of newly created money. Moreover, the thesis develops a new method of analysis, which emphasizes the application of preferences in exchanges. Important outcome of this method is the demonstration that the public does not have to always prefer the most evolved form of institution. All institutions within commercial banks are then analyzed with the use of this method and the thesis shows where preference channels are being interfered with. This analysis also reveals another outcome of fractional reserve banking, which is that the newly created money is only used according to the preferences of commercial bankers. We suggest that circumvention of the true nature of a deposit contract leads to a similar outcome in loan banking, where funds gathered by loan...
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Modern Banking and Preference Channels
Regináč, Jozef ; Ryska, Pavel (advisor) ; Pečená, Magda (referee)
Financial markets are nowadays more important than ever. Financial crisis of the previous decade demonstrated their power to influence stability of the whole economy. Since the consensus blames weak regulation and considers the only solution to be its extension, this thesis tries to provide the proof of existence of other options. The focus is firstly aimed at the weaknesses of the fractional reserve banking, which does not follow the basic legal principles of a deposit contract. This practice results in price fluctuations and favoritism of first takers of newly created money. Moreover, the thesis develops a new method of analysis, which emphasizes the application of preferences in exchanges. Important outcome of this method is the demonstration that the public does not have to always prefer the most evolved form of institution. All institutions within commercial banks are then analyzed with the use of this method and the thesis shows where preference channels are being interfered with. This analysis also reveals another outcome of fractional reserve banking, which is that the newly created money is only used according to the preferences of commercial bankers. We suggest that circumvention of the true nature of a deposit contract leads to a similar outcome in loan banking, where funds gathered by loan...
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Proposal of Communication Mix for Sale of Sports Goods
Čechová, Andrea ; Regináč, Jozef (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second part includes analysis of the selected company and its surroundings. The last part contains the details of suggested design of a specific communication mix, which will be applied consequently.
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Bojovať alebo nebojovať proti internetovému pirátstvu: Je ACTA naozaj to čo potrebujeme?
Regináč, Jozef ; Singer, Miroslav (advisor) ; Potužák, Pavel (referee)
Internet piracy has recently been addressed by several policies introduced in US, such as SOPA and ACTA. These policies suggest the general opinion to be that piracy reduce profits. The focus of this thesis is therefore put on the introduction of theoretical concept capable of describing possible piracy impacts and then showing empirical observations to prove it. We developed our own modified time-dependent model of demand function with network effect, which suggests that piracy can have indeed different results on producers' profits depending on the conditions. Further, we showed on real data that the resulting piracy effect in film industry is indefinite and piracy in other industries results in various outcomes.
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