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The decline of party identification in the United Kingdom and the Netherlands
Hluchá, Tereza ; Brunclík, Miloš (advisor) ; Charvát, Jan (referee)
This Master's thesis looks into the phenomenon of party identification and explores various factors that play a role in the emergence, development and decline of partisanship. It follows and compares the changing levels of party identification in the United Kingdom and the Netherlands from the 1960s to the present day and strives to determine the causes and effects of this process. It is widely accepted that declining party identification is linked to increasing electoral volatility. This thesis draws upon a range of range of theoretical works in the field of electoral behaviour. It utilizes findings of an original small scale research among the British and Dutch voters as well as established election studies.
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Voter Perception of the Electoral System for Local Elections
Palkosková, Lucie ; Jüptner, Petr (advisor) ; Trávníček, Matěj (referee)
1 Abstract This paper tries to demonstrate an incorrect perception of the Czech municipal electoral system by voters. In order achieve this aim I identified the following research questions. Firstly, what is the perception of preferential voting by voters in the Czech local electoral system? Secondly, do voters use a strategic voting in the municipal elections? Thirdly, is there some influence on voters' decisions depending on the form of a candidate subject? These questions were answered on the basis of my own research, which took place in a chosen municipality. I showed that voters perceive preferential voting by the wrong way, which primarily comes from their low awareness of the electoral system. Furthermore, it was found that the different perception of the candidates affects a voter behavior. Unfortunately, whether voters use a strategically choice in municipal elections, I could not prove it.
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Czech presidential campaign 2012/2013: The Use of Political Marketing in the Reflection of Strategic Effects of Electoral System and Voters Psychology
Hannich, Jiří ; Mlejnek, Josef (advisor) ; Shavit, Anna (referee)
The subject of this diploma thesis is the usage of elements of political marketing in the Czech presidential campaign 2012/2013. The theoretical part of the thesis is focused on the general development of political communication and election campaigns, the principles considering the performing of political marketing, the basic formulas of voters' decision-making and models of coordinated behavior of the electorate and political representatives depending on the strategic effects of electoral systems. In a subsequent analysis of the election campaigns of selected presidential candidates - Miloš Zeman, Karel Schwarzenberg, Jan Fischer and Jiří Dienstbier - is monitored, how and under what circumstances the advancement of political marketing is applied, whether the candidates and their election team incorporate the assumed strategic effects of the election system into the planning process and implementation of election campaigns, hence if and how the campaign considers the voters' experienced ideas about the head of the state.
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