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National Repository of Grey Literature

3 records found

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	Trade marketing Khodl, Vojtěch ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) The main objective of this thesis is to define the term "trade marketing" and evaluate its role within the Coca-Cola Hellenic Bottling Company. With the use of internal resources and relevant literature, I will describe the use of trade marketing from both theoretical and practical point of view. I will also introduce the Coca-Cola HBC and its position on the carbonated soft drinks market in the Czech republic. Detailed record
	Trade marketing of AXE brand in the Czech Republic Moravec, Miloš ; Halík, Jaroslav (advisor) ; Písař, Pavel (referee) The aim of this graduation thesis is to provide detailed description of actual state of Czech male deodorant and antiperspirant market with putting emphasis on Axe brand, which makes efforts to become the leading brand of this dynamic market. The thesis is structured into three chapters. First chapter is mapping Czech male deodorant market and Czech retail market as well. Axe brand and its local and global activities are introduced in the second chapter. Last chapter of graduation thesis extensively describes evolution of single indicators in Czech male deodorant market which are decisive for practical area of trade marketing. Detailed record
	Strategic brand building of Signal Allushi, Amis ; Zamazalová, Marcela (advisor) ; Mrázková, Lucie (referee) This diploma thesis is focused on strategic brand building of brand Signal. A complex research of all important issues has been made. It is an overall overview of oral care market in CZ, set up Signal status in this market. Detailed record

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