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Business model of entrepreneurship on internet platforms
BOUDNÝ, Matouš
The aim of this thesis is to assess current forms of business on internet platforms, develop their business models, and propose recommendations for this type of business. The thesis examines the most common forms while also evaluating their frequent mistakes and shortcomings. For the purpose of creating a comprehensive and specific view of these models, analyses are conducted on specific examples of platforms and companies. Furthermore, thesis proposes recommendations for improvement or elimination of these shortcomings, potentially increasing the efficiency and effectiveness of these models. The main goal of this thesis is to contribute to a better understanding of business on internet platforms, identifying key aspects of this form of business and providing specific proposals and recommendations that can help entrepreneurs and companies thrive and effectively develop their businesses.
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Developing Business in the Field of Digital Content
JANDOVÁ, Tereza
This thesis assesses business prospects in the dynamic realm of digital content within the student-led online illustration company, Cartoon Yooself. Employing a specific methodology, the research conducts a comprehensive analysis of the external and internal environments of the company operating in the digital art sector. Leveraging the insights gained, a SWOT analysis identifies the strengths, weaknesses, opportunities, and threats relevant to the digital content landscape of the company. The thesis presents a business model and crucial insights designed to provide a functional company framework for measured success in a competitive environment moving into the future. The knowledge acquired from this comprehensive analysis can be further scrutinized and adapted to ensure the company's success in the evolving field of digital content.
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Development of Business Activities of Company E-lékárna Brno
Havlíková, Petra ; Kopeček, Jindřich (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on development of business activities of company E-lékárna Brno. The thesis summarizes the analysis of external and internal environment alongside with the main factors and provides a SWOT analysis. The results are proposals and recommendations which can significantly be beneficial to the company to improve and contribute to long term development through sales increase, raising of public awareness of the company as well reduce the business risk.
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The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
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The Business Plan of Production and Distribution of Breakfast in Selected Location
Sojková, Šárka ; Svobodová, Marie (referee) ; Bumberová, Veronika (advisor)
The thesis is aimed at creating a real business plan for setting up a business in the production and distribution of breakfast for the selected location. Theoretical starting points for the work include basic concepts related to focusing on the carrier idea of the plan, the creation of the business model, the composition of the business plan, in particular the analytical-research methods used in the planning. The analysis section deals with the validation of the business idea and includes the identification of key factors in the wider context of the environment, the summary of which is then followed by a suitable strategy for a start-up in this area. The draft part describes the chosen strategy for the start-up business, including the business model, and their development into parts of the business plan structure.
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Development of Business Activitiesof Company Ideal Media s.r.o.
Smeták, Daniel ; Dufek, Tomáš (referee) ; Šimberová, Iveta (advisor)
This diploma thesis deals with the development of the business activities of Ideal Media. It operates in the e-business market. Based on the theoretical knowledge, the analysis of the external and internal environment will be carried out in this work. The reason is to assess the current market situation and the company. The result of the work is to provide suggestions and recommendations for the development of the company's business activities.
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Concept of Strategic Development of Small Family Winery
Válka, Vojtěch ; Válka, Karel (referee) ; Chlebovský, Vít (advisor)
The main subject of this work is the creation of a medium and long-term strategic concept for the family Valka Winery. The work also focuses on the development of the family company with regard to marketing, specifically brand marketing and its building, agritourism and its development opportunities, building and setting up the right business model and the overall planning and building of Valka Winery. The second chapter focuses on the theoretical basis for other chapters. In the third chapter is a complete analysis of company from the general environment, through the specifics of the wine market, to specific preachers of the family Winery War. In the last chapter we will find the final evaluation and own proposals as a concept of the plan, the possibility agritourism and products developement. At the end is economic evaluation and action plan for individual proposals.
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Business models’ dynamics through implementation of circular economy strategies
Krmela, Aleš ; Kožená, Marcela (referee) ; Váchal, Jan (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The presented dissertation examines the dynamics of changes in business logic and business models’ architecture associated with the implementation of sustainability related activities, specifically circular economy strategies, with a focus on reducing the amount of unused waste. Business models, being abstract concepts of the business logic, are made up of dynamically changing elements of value proposition, creation, delivery, capture and communication of value created. Businesses are motivated by pressures in society, as well as in their immediate ecosystem, to actively implement circular economy principles and strategies into their business models. The dissertation conceptually captures the issue of business models’ dynamics – what are business models’ dynamics, how are they defined, what possible forms do they take. It explicitly extends the concept of business model for circular economy with a key element value communication. In the application part it analyses, drawing mainly on case studies and quantitative analyses, the evolution of business models’ adaptation related to the implementation of circular economy strategies by companies operating in manufacturing industries, and impact of the strategies on business models. It studies the adaptation of the business models from the temporal and the content point of view. It studies the dynamics of the relations among the elements of business models. The theoretical framework of the dissertation is the Attention Based View Theory, as well as the Legitimacy Theory. The key output of the dissertation is the proposal of a methodology for determining business models’ dynamics through the implementation of selected circular economy strategies. It proposes a business model dynamics index IOMDRi. The methodology allows to quantitatively determine the business models elements’ structure, to quantitatively determine the implemented circular economy strategies, as well as to compare the impact of selected circular economy strategies on the business model and its elements – on a company level, among the companies in a particular industry, and among the industries. A mixed qualitative-quantitative research strategy is applied, using mainly case studies and observations carried out in a selected European manufacturing sector of decorative and information systems (DIS), quantitative content analyses and questionnaire-based surveys.
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