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Marketing Strategy Proposal for Chosen Company Kruljacová, Anna ; Smolíková, Lenka (referee) ; Chlebovský, Vít (advisor) Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť. Detailed record

Marketing Strategy Proposal for Chosen Company Kruljacová, Anna ; Smolíková, Lenka (referee) ; Chlebovský, Vít (advisor) Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť. Detailed record

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