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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Marketing Research Focused on Student Entrepreneurship and Knowledge of Innovation Agency
Brázdová, Michaela ; ,, Petra Chovancova (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research focused on students' entrepreneurship and knowledge of the selected innovation agency, the South Moravian Innovation Centre. The theoretical part defines the key concepts for the thesis, which are entrepreneurship, innovation, marketing trends, marketing research and presents related research already conducted. The analytical part introduces the Innovation Agency and analyses the current state of the organisation. Furthermore, marketing research and analysis of the obtained data is carried out. Based on the results of the questionnaire survey and interviews, the thesis concludes by proposing measures to improve the current state of the innovation agency.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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The proposal for a sponsorship business concept for a selected extreme athlete
Jarešová, Kristýna ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: The proposal for a sponsorship business concept for a selected extreme athlete Objectives: The main goal of this thesis is to create the proposal for business cooperation for prospective sponsors of a selected extreme athlete. Methods: The thesis uses the method of in-depth interviews, electronic questioning and document analysis. In-depth interviews are done in cooperation with a selected extreme athlete for whom is the proposal created and also with his sponsors. Electronic questioning is used to map sponsoring of the extreme kayaking in the world and the respondents are world lead sponsored riders from the whole world. Secondary research, the data analyses, was made from the available primary electronic resources. Results: The result of thesis are two specific proposals from potential sponsors. The proposals were created on the basis of a detailed analysis of a selected extreme athlete whose profile and functioning of current sponsorship was illustrated by in- depth interviews with current sponsors. The questionnaires for the recent best riders were made for better orientation in field of sponsoring extreme kayaking. On the other side, there was also analysis of the companies of potential sponsors. The final proposals should be connecting of a philosophy of potential sponsor and unique...
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The cultural events' sponsorship activation
Fořtová, Johana ; Orban, Karol (advisor) ; Halada, Jan (referee)
The bachelor's thesis The cultural events' sponsorship activation covers the possibilities that a sponsor has to communicate its sponsorship to the public. In the theoretical part, the concepts of sponsorship, event sponsorship and arts sponsorship are explained in the contexts of marketing communication, event marketing and art marketing. The thesis subsequently devotes itself primarily with sponsorship activation and its importance for an effective sponsorship. The key ingredients for successful sponsorship activation are presented, that is to say, sponsorship assets, resources, target groups, channels and objectives. At the end of the theoretical part, the thesis suggests a list of current marketing and media trends that could be used by firms to activate their sponsorship, such as opinion leaders, viral marketing, guerrilla communication and diverse new media. The practical part consists of a case study of a Czech company Bageterie Boulevard and its sponsorship of the documentary festival One World in the years 2012-2014. This study analyses mainly the forms of communication and communication channels from the point of view of sponsorship articulation and activational and non-activational leveraging. In conclusion, the thesis offers evaluation of the stated activation and recommendations both...
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Trends marketing on social networks and their use in sport
Kropáček, Josef ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Topic: Trends marketing on social networks and their use in sport Objectives: The main objective is Diploma thesis is a study of current trends in marketing on social networks toward use in sports. Methods: In thesis were analyzed current trends in marketing on social networks with application to sport and used to analyze methods of monitoring, observation. Further, it was in sports topic also used semi structured interview with the PR managers of sports organizations and a questionnaire survey among people related to sport. Results: The result of this Diploma thesis is a conceived predictions and recommendations marketing trends on social networks for sport. Key words: Interview, marketing, marketing trends, social networks, sport marketing.
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Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
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