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Russian information warfare in Slovakia
Juhászová, Bianka ; Charvát, Jan (advisor) ; Kubátová, Hana (referee)
The thesis is devoted to a detailed analysis of the impact of the Russian information war on the Slovak information environment. Emphasis is placed on current data in this area and the thesis focuses on information operations after 2022. The themes and narratives that Russia uses for influence in its information warfare are examined. The aim is to provide a comprehensive picture of what themes and narratives Russia is using to manipulate the Slovak audience and a framework to analyze these attacks. Using this framework, it is possible to examine the themes of Russian disinformation in Slovakia and the goals that Russia may pursue through these information operations. The thesis also provides a theoretical foundation on information warfare, its development in the Russian Federation, and the main themes of its current form. In the practical part, the theoretical knowledge will be applied to the analysis of two specific cases of information operations from the period of the election campaign in Slovakia in 2023. The methodological approach includes a content analysis of Slovak media, social networks, disinformation websites and platforms. This will be complemented with data from various opinion polls and academic studies of the Slovak information space.
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Vaccination as a communication challenge: an analysis of the arguments and factors influencing its (non-)acceptance
Hájková, Karolína ; Klabíková Rábová, Tereza (advisor) ; Vranka, Marek (referee)
This diploma thesis deals with the negative phenomenon of refusing vaccination,the declining vaccination coverage, and the return of infectiousdiseases which are preventable by vaccines. This is an international phenomenon which was identified by the World Health Organization in 2019 as one of the top ten threats to public health. The topic of rejection and hesitation in vaccination is a complex issue which is influenced by many factors. These include,for example, the media environment, geographical and financial barriers, historical influences, personal experience, health literacy, risk perception and many more. Failure to adopt immunization programs is a collective, not individual, public health problem. It is therefore necessary to map these factors and to analyze the arguments against vaccination which prevent its adoption. The thesis contains a brief mapping of the history of refusal of vaccination, elaboration of a comprehensive set of factors influencing the acceptance of vaccination, analysis of selected arguments against vaccination, and finally, a summary of knowledge for creating strategies for adopting immunization programs.
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Fake news - a phenomenon not only nowadays
Říha, Vladislav ; Dvořáková, Michaela (advisor) ; Samek, Tomáš (referee)
This thesis is a source of information and a practical guide for teachers' basic orientation in fake news issue. It presents various forms and examples of misinformation in the historical and political context. The history of hoaxes includes several centuries. Fake news accompany people from the invention of book printing to the present. For better understanding I will introduce them to teachers and students for their clear imagination of the situations in which mankind has encountered due to fake news from the past up to now. Knowledge or at least minimal awareness about the functioning of various information sources and the way how the fake news can influence users and customers help teachers to understand this problem and modern information sources as well. Then they can explain it to their students. Specific cases related to the environment of mystification of the public will help teachers to realize that information from the media should not be only blindly received and disseminated, but subjected to critical thinking about its credibility. First the educators should to be able to understand how to recognize false messages, what mechanisms does disinformation influence public opinion and where. Then they could pass this knowledge to their students. Findings from the overt non-standardised...
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