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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Creation and management of marketing distribution channels
 MRKÁČKOVÁ, Bohdana
This thesis is focused on creating and managing marketing distribution channels in terms of a particular enterprise. The basic concept for this thesis is marketing, from which further depends on other important concepts. The aim is to assess the current creation and management of marketing distribution channels in the selected company. Based on the analysis to propose appropriate measures for improvement. For these purposes, was chosen production company that specializes in the manufacture of doors and door frames.
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Distribuce výrobků k zákazníkovi ve vybrané společnosti
 Spálenková, Michaela ; Lukšů, Vladimír (advisor) ; Hesková, Marie (referee)
The aim of the work is to give a detailed insight into the ways and methods of product distribution as used by a food industry manufacturing plant. Distribution chain management from a marketing and logistics point of view is analysed focusing on transport options and potential. Theoretical basis and terms definition are provided, the emphasis being laid on the function of distribution, its intermediaries, and channels in terms of logistics costs. The work describes options a company has when creating a distribution chain. Distribution warehouses and ways of transport are considered as the most important factors. The practical part of the work deals with product distribution at a Danone company, focusing on rules, specifics, and risk areas. Process optimization is proposed with regard to costs, transport effectivness and customer needs.
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