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Adaptace barmských imigrantů na českou kulturu
Pěnková, Magda
The Diploma thesis deals with the Burmese immigrants who were granted asylum and a new home within the resettlement program in the Czech Republic. It is focused on the process of adaptation to Czech culture and the factors affecting this process. In the theoretical part, terms related to culture, adaptation and migration are defined. The institutions operating in the Czech Republic providing assistance and other services to immigrants are also discussed in the text. In the practical part the problem of adapting Burmese refugees to Czech culture is discussed on the basis of their own experience using the method of semi-structured interview as a part of a qualitative research.
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Communications Intercultural Aspect in Working Environment of a chosen Firm
Jenšovský, Šimon ; Hiršová, Miloslava (advisor) ; Balgová, Dagmar (referee)
The thesis covers cultural differences among employees of a multi-national corporation in relation to communication and task execution. Thesis aims to construct a theoretical framework to map these cultural differences and apply gathered insights in practical research targeting the effect of cultural differences on communication and task execution. Research questionnaire replicates Hofstede's work and also builds on practical application of Hofstede's work by several authors. Research data were gathered via digital questionnaire. Data refinement and evaluation was conducted using frequency description and statistical methods of structure comparison. The thesis provides a set of practical recommendations as a result. These are aimed to help reduce or possibly eliminate negative effects of cultural differences in the workplace.
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Teamwork in a Multicultural Environment
Hunter, Ivana ; Hiršová, Miloslava (advisor) ; Novák, Michal (referee)
The aim, of this paper, is to analyze two international culturally diverse teams, identify positive and negative effects of cultural differences present in the teams and consequently propose measures to eliminate the negative effects and make a better use of the positive ones. In the first part the thesis deals with the theoretical framework of the topic and then proceeds to the application of the knowledge to practice. In the practical part an analysis of data obtained through a questionnaire survey is carried out. The analysis focuses on the cultural setting of the chosen teams, discrepancies between their settings and personal preferences of individual members and furthermore, on specific manifestations of cultural differences present in the teams. Subsequently, a set of measures is proposed, designed to tune the team environments so that the negative elements caused by cultural differences are eliminated while the positive elements are accentuated.
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Preference of Media in Different Cultures
Hořínková, Adéla ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with relationships of culture and media which are used by people of definite culture. In the research there is the most widespread media of present. It includes newspaper, radio, television and internet. The culture is assessed from the viewpoint of Hofstede's cultural dimensions theory. In this theory there are five dimensions which are Power distance, Individualism, Uncertainty avoidance, Masculinity, and Long Term Orientation. The methods, which were used for results, were chi-square and Pearson's adjusted residuals. The researched dates of quanti-tative research originate in Mindreader project of the company Mindshare which was taking place in year 2012.
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Cultural differences influencing marketing communication
BREJCHA, Petr
The objective of this bachelor thesis is to compare cultural differences in marketing communication and manners between the Czech and the Chinese market. Because of its recent launch in the Chinese market, the Czech company KOH-I-NOOR HARDTMUTH has been used as an example to demonstrate this. One of the main goal of this thesis is to analyze the behaviour of Chinese business society as oppose to the European, especially the Czech society. Particularly, which cultural dimensions were used to find out main differences between the two, which differences a company targeting the Chinese market should and needs to learn in order to become a success.
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Intercultural aspect of business meetings
Kunclová, Kristýna ; Hiršová, Miloslava (advisor) ; Míková, Irena (referee)
The bachelor thesis deals with business meetings and with influence of intercultural differences. This bachelor thesis compares practical experiences during negotiations among partners from selected countries with theoretical result from the literature. It is divided into two parts. In the theoretical part I describe general influence and barriers that have impact on the meeting. Then the bachelor thesis describes culture dimensions. Comparison of the countries is based on these dimensions. The theoretical part ends with summary of the theoretical part. The practical part describes a research of practical results in three companies. The responders are managers and head officers who negotiate with foreign partners. The research is focused on culture dimensions and how the influence of these dimensions the responders feel.
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The comparison of approaches to analisis on the value system of russian culture
Kůsová, Ivana ; Cibulková, Petra (advisor) ; Havlová, Radka (referee)
The thesis deals with the cultural value system of Russia from the point of view of two experts - Hofstede and Inglehart. First part of the thesis explains methods that are used in the each of approaches. It gives brief explanation of cultural dimensions according to which the value system of the country is made up. Theoretical outlook is used in the next part for the practical application of dimensions on the russian culture. The aim of the thesis is to compare two mentioned approaches and their results given about the value system of russian culture.
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