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Criteria for the definition of a full function joint venture in decision-making of the Commission
Apollonova, Elena ; Svoboda, Pavel (advisor) ; Šmejkal, Václav (referee)
- Criteria for a definition of a full function joint venture in the decision-making of the Commission This thesis focuses on the progress in the Commission's approach towards full functioning joint ventures and on criteria for their determination. A full functioning joint venture is a joint venture type that fulfils criteria given by the Commission of the European Union - joint control and full functioning, that consists of functional autonomy, lasting basis and resources. The first, inductive part provides a short joint venture typology and explains ways by which the European law regulates those concentrations. The second part of the thesis serves as a necessary historic excursus to the progress in the European Union Commission's view on cooperative and concentrative concentrations and its goal is to clarify on the basis of which factors and how this approach has developed from 1968 to the present. The third, main, part of the thesis is an analysis of particular full functioning joint venture determination criteria. Each criterion is analysed separately with regards to specialised publications, regulations, reports and directives, especially by analysing European Union Commission's rulings, as the result of the application of the approach towards full functioning joint ventures by the European...
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Feasibility Study for Accredited Testing Laboratory
Očko, Martin ; Zich, Robert (referee) ; Chlebovský, Vít (advisor)
Předložená bakalářská práce je zaměřena na zajištění studie proveditelnosti za účelem transformace již existující zkušební laboratoře na akreditovanou zkušební laboratoř ve vybrané společnosti. Na základě navrhované struktury studie proveditelnosti dle Jiřího Fotra a Ivana Součka je studie proveditelnosti provedena. Práce obsahuje analýzu současné situace na trhu akreditovaných laboratoří, popis potřebných zdrojů, finanční analýzu a posouzení a identifikuje rizika spojená s realizací projektu transformace současné laboratoře.
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Greenwashing as Unfair Competition Practice
Hamáčková, Magdalena ; Hurychová, Klára (advisor) ; Patěk, Daniel (referee)
Greenwashing as Unfair Competition Practice Abstract: The thesis focuses on one of the major obstacles in the fight against climate change, greenwashing. Given the difficulty in defining and the diversity of this phenomenon, this thesis aims to introduce greenwashing and examine it through the lens of unfair competition law. In particular, it examines whether greenwashing can be an unfair competition act, i.e. whether it fulfils the general unfair competition clause, whether it can possibly also fulfil one of the special unfair competition acts and whether the current unfair competition legislation is sufficient or whether it would be appropriate to create a new special unfair competition act regulating greenwashing. The first chapter of the thesis focuses on competition, defines competition law and discusses the basic concepts related to competition. All of this is important in order to subsequently highlight how competition is changing in the context of environmental protection efforts and related activities and what threats it faces. The second chapter continues with the definition of the law against unfair competition, explains the nature of unfair competition, introduces the general clause of unfair competition and describes in more detail the three most important specific acts of unfair competition...
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BUSINESS PLAN FOR BUYING, RENOVATING AND SELLING CARS
Zábojník, Petr ; Mráček, Pavel (referee) ; Ulč, Jakub (advisor)
This bachelor's thesis focuses on a business plan for purchasing, renovating, and selling automobiles. It is divided into three parts: theoretical, analytical, and proposal. The theoretical part includes general definitions necessary to understand the terms used. The analytical part focuses on examining external and internal influences that may affect the business plan. The last part is devoted to the independent business plan and all necessary details for its implementation, including an evaluation.
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Brand development of small company
Šumovský, Albert ; Ulč, Jakub (referee) ; Zich, Robert (advisor)
Tato bakalářská práce se zaměřuje na rozvoj značky firmy Confused, která poskytuje online testy a kurzy pro studenty středních škol. V teoretické části jsou definovány a popsány relevantní koncepty a modely v rámci rozvoje značky. Analytická část popisuje podnik, značku, faktory ovlivňující značku na trhu a jak je značka vnímána. Návrhová část doporučuje, popisuje a následně hodnotí změny, které splňují cíl práce, tedy rozvíjí značku.
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Sales Promotion and Advertising of Company
Hrdinková, Nikola ; Havíř, David (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the sales promotion and advertising of a specific retail unit, namely the Studio zdravého spánku in Slavkov u Brna. The thesis is divided into three parts. The first part contains the theoretical knowledge that forms the basis for the remaining two parts. The second part of the thesis deals with the presentation of the selected retail unit, analyzes the current marketing situation and at the same time includes competitor analysis. The last part presents the proposals for improving the marketing communication of the company in question.
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Innovation of the existing Competitive Intelligence system in the selected business company
Sakharova, Polina ; Kostřicová, Alexandra Janoušek (referee) ; Bartes, František (advisor)
This bachelor thesis focuses on the analysis and evaluation of an existing Competitive Intelligence system within a selected company. The aim of the thesis is to propose suitable innovative solutions for the company's CI system based on theoretical foundations and conducted analysis. Successful implementation of innovation within the company requires a thorough analysis of both the microenvironment, i.e., the current state of the company, internal data collection and information sorting system, and the macroenvironment, including competitor analysis and examination of external factors.
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Proposal for Brand Development in the Context of Internationalization
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Tato diplomová práce se zaměřuje na mezinárdoní expanzi již existující značky oblečení Pastel Hood, která si klade za cíl dodávat výrobky vysoké kvality s unikátním designem. Majitelé této značky se rozhodli rozšířit svůj obchod do zahraničí a Maďarsko bylo vybráno jako destinace pro tuto expanzi. Cílem této práce je vytvořit vhodný návrh na základě zvoleného teoretického rámce, jak přeformovat značku takovým způsobem, aby bylo možné úspěšně expandovat na tento trh. Tento cíl byl dosažen použitím několika analytických modelů k studiu celkového obchodního prostředí, stávající konkurence, zákazníků a názoru místních odborníků na téma expanze. Výsledkem je návrh ideálního stavu značky Pastel Hood pro zajištění maximální kompatibility a pro úspěch na maďarském trhu.
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Marketing Mix of a New Company
Rozmahelová, Tereza ; Ulč, Jakub (referee) ; Mráček, Pavel (advisor)
The thesis deals with the concept of marketing mix of a new company. The first part focuses on important knowledge from the field of marketing theory, especially on customer and consumer behaviour and marketing mix tools. The analytical part looks at the current situation of club inBalance, from which the new company would be derived. Furthermore, marketing research is conducted in this chapter in the form of a questionnaire survey and group and individual interviews. In other parts of the analysis, an analysis of the wider environment and an analysis of the competition is conducted. In the final part of the thesis, based on the analyses made, suggestions are presented for the different marketing mix tools that are designed in order to get the first customers and thus successfully enter the market.
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Sales Promotion and Advertising of Company
Procházková, Lenka ; Leichmannová, Tereza (referee) ; Mráček, Pavel (advisor)
This bachelor's thesis deals with the marketing of define company whose main business is the sale and distribution of fish and fish products. The work is divided into 3 main parts. The introductory theoretical part clarifies the basic concepts and tools used by marketing communication and sales support. The second part summarizes the current situation of the company, which is evaluated based on analyses. The last part of the thesis contains its own suggestions for improvement, which might have a positive effect on the company in sales support and advertising.
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