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Corporate Culture of the Job Agency and Proposals for Its Improvement
Malinová, Michaela ; Kubjátová, Ing Pavla (referee) ; Konečný, Štěpán (advisor)
The diploma thesis deals with the corporate culture of a selected job agency and its values. The theoretical part is based on the studied literature to explain the issue of agency employment, human resources and corporate culture as a factor that affects the efficiency and performance of the organization. The practical part analyzes the responses of the company's core employees from conducted semi-structured interviews. This feedback about the corporate culture and its perception by the employees themselves compared to management's expectations provides suggestions for improving the in-house climate and thus increasing labor productivity.
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Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Corporate Culture of the Job Agency and Proposals for Its Improvement
Malinová, Michaela ; Kubjátová, Ing Pavla (referee) ; Konečný, Štěpán (advisor)
The diploma thesis deals with the corporate culture of a selected job agency and its values. The theoretical part is based on the studied literature to explain the issue of agency employment, human resources and corporate culture as a factor that affects the efficiency and performance of the organization. The practical part analyzes the responses of the company's core employees from conducted semi-structured interviews. This feedback about the corporate culture and its perception by the employees themselves compared to management's expectations provides suggestions for improving the in-house climate and thus increasing labor productivity.
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Employer Branding at SETOS Retail Ltd.
Musil, Michal ; Stříteský, Marek (advisor) ; Havránek, Lukáš (referee)
The master´s thesis summarizes complex view on employer branding, including formation of theoretical base, which is then applied in the form of actual employer branding project at SETOS Retail Ltd. The thesis aims to design particular stages in the process of creating employer`s brand creation, which optimize effectiveness of following processes in human resources, after that the process is being created and its benefits are evaluated at the company. The designed stages are based on the theoretical base, situational and employee analysis. The thesis consists of creation of the EVP (Employee Value Proposition), company values and mission that have been defined based on qualitative research with employees. The master´s thesis embodies creation of the Culture-Book Life Hacking, the company profile on the platform COCUMA and definition of the recruitment processes including onboarding of employees. Finally, mainly monitoring employee retention validates the thesis` contribution and benefits.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Marketing Strategy Proposal
Kovář, Pavel ; Kejduš, Jan (referee) ; Chalupský, Vladimír (advisor)
The work deals with the design of marketing strategy for the company Akademie realit Ltd., next for the new company PROPERIA GROUP Ltd., which are engaged in mediation sales and rent property. Analysis of the external and internal environment recommends strategies to increase the company’s competitiveness in the market. The work includes concrete plans of promotion activities, which should ensure to build a strong brand. The work also mentions strategical objectives, mission, vision and company values.
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