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Analysis of Successful Communication on Instagram on the Example of Top Czech Food Bloggers
Kader Aghová, Magdalena ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis is devoted to analyzing the successful communication of some of the best Czech food bloggers on the social medium Instagram on which the topic of food is trendy. However, I noticed that many food bloggers profiles do not share only food photos, but also their personal photographs. Therefore, my thesis is also devoted to discovering which topics are between analyzed Instagram posts and on the food bloggers profiles the most common. In the communication analysis I focus on how the food bloggers communicate with their followers through texts, photos, hashtags, and how they react to the comments. I also analyze the emoticons and hashtags that they use. In the theoretical part, my thesis focuses mainly on Instagram, it's characterization, functions and methods of how to succeed in this social medium. It also focuses on different aspects of the photograph, "reading" the image, and social semiotics. The social semiotics approach is essential for my research because, on Instagram, the meaning is transmitted by not just one mode, but more modes - all of them are listed above. The empirical part uses qualitative research methods, which is based on content analysis of 3 successful food bloggers - @made_by_kristina, @cukrfree.cz, and @kitchenettehome. I analyze 12-13 most successful posts from their...
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