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Financial Assurance of Construction Project
Holcmanová, Zdena ; Bártů, Dominik (referee) ; Hromádka, Vít (advisor)
This thesis discusses project funding in the public sector. Basic concepts concerning a project and a public project are briefly defined in the theoretical part of this text. Subsequent parts then focus on the options of funding a public project as well as project evaluation using the CBA method. The case study focuses on evaluating and choosing the mean of funding for specific implemented project and its socioeconomic evaluation.
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USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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Financial Assurance of Construction Project
Holcmanová, Zdena ; Bártů, Dominik (referee) ; Hromádka, Vít (advisor)
This thesis discusses project funding in the public sector. Basic concepts concerning a project and a public project are briefly defined in the theoretical part of this text. Subsequent parts then focus on the options of funding a public project as well as project evaluation using the CBA method. The case study focuses on evaluating and choosing the mean of funding for specific implemented project and its socioeconomic evaluation.
|
|
|
USING THE CONCEPT OF CUSTOMER LIFE-TIME VALUE IN STRATEGIC MANAGEMENT COMPANIES
Hanzelka, Michael ; Kozák, Vratislav (referee) ; Holcner, Vladan (referee) ; Světlík, Jaroslav (referee) ; Chalupský, Vladimír (advisor)
This paper aims to define methods for measuring CLV in the segment of internal customers of companies operating in the financial market. It's about finding such a method to determine the value of internal customers to predict and measure whether an internal customer pays off to the company. The standalone task is to quantify the internal customer's contributions to the overall value of the company. The area of CLV determination for internal customers of the company is not described in the literature. From this point of view, the determination of CLV internal customers in the strategic management system will be a major scientific achievement. Similarly to external customers (markets), as well as internal customers express greater or lesser affinities with their behavior and performance, in the first case the brand and in the latter case the employer. Therefore, CLV modeling for internal customers requires qualified predictions and expressions of a whole range of both hard (eg, cash flow indicators) and Soft (indicators of qualitative research such as loyalty) of indicators and their use in the calculation of CLV internal customers. An important prerequisite for CLV for both internal customers is their segmentation.
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