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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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The Business Plan for Setting Up a Restaurant with a Repair Services in Brno
Vykydal, Filip ; Norek, Milan (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks and time schedule.
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A Draft of a Corporate Financial Plan
Norek, Milan ; Strapinová, Zdeňka (referee) ; Karas, Michal (advisor)
This master´s thesis is focused on the draft of corporate financial plan. First part of this thesis is focused on theoretical basis of financial planning. Next part of this thesis contains company introduction and its analysis of the current situation. Consequently, it is proposed financial plan for the years 2017 – 2019 in two variants. Last part of this thesis contains an evaluation of the corporate financial plan.
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Non-fish prey in the diet of fish-eating mammals, Eurasian otter (Lutra lutra) and mink (Neovison vison)
Tuzarová, Veronika ; Čech, Martin (advisor) ; Poledníková, Kateřina (referee)
The Eurasian otter (Lutra lutra) is considered, along with the American mink (Neovison vison), a significant fish predator not only in the Czech Republic but also in other regions across Europe. One of the goals of this study is to determine, based on available literature, the types of prey that form the diet of the Eurasian otter and the American mink, specifically focusing on the non-fish component of their food and how the percentage representation of these items changes in the diet of both species depending on habitat and season. Another objective is to verify whether the American mink has a higher proportion of non-fish prey in its diet compared to the Eurasian otter. The processed data describing the diet through spraint analysis in biomass units were divided according to climatic regions, i.e., temperate, Mediterranean, and also based on the type of aquatic environment, i.e., stagnant or flowing water. The results of the study indicate that the American mink consumed, on average, three times more non-fish prey (74 % biomass) throughout the year than the Eurasian otter (24 % biomass). The seasonal variation had the most notable impact on the consumption rate of frogs and birds in the non-fish diet of both predators. According to the analyzed data, both predators especially focused on frogs,...
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Automated Processing of Websites Requiring JavaScript
Norek, Karel ; Pluskal, Jan (referee) ; Dolejška, Daniel (advisor)
Tato práce je zaměřena na automatizované zpracování dynamických webových stránek vyžadujících JavaScript. Pro tento záměr byl vytvořen scraper, který za pomocí konfiguračního souboru, obsahující sekvenci příkazů, ovládá webovou stránku použitím Selenia a extrahuje požadovaná data a ukládá je do databáze. Tento nástroj umožňuje sestavit komplexní sekvenci kroků simulující aktivitu uživatele na webových stránkách, především na stránkách využívajících JavaScript. Pro scraper byla také vytvořena webová aplikace umožňující vytváření konfiguračních souborů, spouštění scraperu a kontrolu dat v databázi. Výsledné řešení poskytuje správné výsledky při zpracování dat z dynamických stránek a jejich zobrazení ve webové aplikaci. Přínosem této práce je možnost zpracovat jakoukoliv webovou stránku a uchovat její data.
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Acceptance of Fish Predators by Students of Chosen High Schools
Sůva, David ; Andreska, Jan (advisor) ; Hanel, Lubomír (referee)
The thesis describes the attitude students of professionally oriented high schools have toward chosen species of fish-hunting predators, namely the eurasian otter, the american mink, the great cormorant and the sea eagle. The first part of the thesis focuses on both historical and present recognition of these species in our country, description of each species including their population and protection measures. The second part of the text analyzes the curriculum framework of chosen high schools. The third part is a field study. The field study found which textbooks are used by students to learn about the fish-hunting predators listed above as well as the student's perception of them. A sample of 191 students were questioned, out of which 98 are students of schools of forestry and 93 are students of schools of fisheries. The worst acceptance was found with the great cormorant. The best acceptance was of the sea eagle. Key words: predation, eurasian otter, american mink, great cormorant, sea eagle
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American mink (Neovison vison) - biology of an invasive species.
Hlaváčová, Petra ; Vohralík, Vladimír (advisor) ; Anděra, Miloš (referee)
The American mink is considered to be an invasive, alien species across Europe, North Asia and also in South America and now it is perceived as a permanently growing treat for native biodiversity. Mink is an extremely adaptable predator, which achieves to adapt to almost any conditions and different food niches. The aim of this study was to contribute to cognition of biology of this species in Czechomoravian highlands condition. A telemetry study was run between 2004 and 2012 during which in total six individuals (3 males and 3 females) were being monitored on the Sázava River near Havlíčkův Brod. This study was supplemented by usage of photo traps. A couple of finding can be drawn from this study. Mainly, the records show the significant differences between sexes. Males and females differ in home range size, in day/night activity and in length of day movements. The second part of this study was focused on distinguishing tracks of three different species of mustelids: American mink, European mink and Western polecat. In total, 211 tracks obtained from these three species were measured. Seven points on a track has been identified, and the computer program Measuring tracks automatically created 131 parameters. These parameters were processed with canonical discriminant analysis. The results showed...
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