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Marketing Strategy Proposal for a Company Expanding to the Slovak Market
Šromová, Kateřina ; Kosová, Gabriela (oponent) ; Chlebovský, Vít (vedoucí práce)
The main aim of this master’s thesis is to propose feasible and effective marketing strategy for specific company with regard to its expansion on foreign market. The theoretical part presents the concept within the area of interest. The analytical part examines internal and external factors of surrounding environment influencing the business. Based on carried out analysis, marketing strategy scheme is proposed in order to raise brand awareness and attract customers.

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