|
|
The image of eldery people in children programmes
Charvátová, Denisa ; Jirák, Jan (advisor) ; Bednařík, Petr (referee)
The subject of the thesis is the problem of portrayal of the elderly in Vecernicek animated cartoons for children. Content analysis is conducted on twenty-two selected animated Vecernicek stories that portrayed older characters (371 cartoons for a total of 2974 minutes). The objective of this paper is to examine the depiction of the elderly in Vecernicek cartoons and to point out age stereotypes. The first part of the paper consists of a theoretical framework necessary for the subsequent analysis, particularly media depiction, media representation, construction of reality, the relationship between media depiction, reality and stereotyping, which are then accompanied by characterization of the stories, their meaning and also by definition of old age. Next, all twenty-two analyzed cartoons are briefly introduced. Quantitative content analysis is conducted to examine the frequency and context of depiction of male and female elderly characters, and the overall message. Using qualitative content analysis, six coherent groups of media depiction of the elderly are created, then using semiotic analysis, six specific examples of age portrayal in Vecernicek cartoons are introduced.
|
|
|
Design of a GUI for Home Control for the Elderly
Válek, Lukáš ; Materna, Zdeněk (referee) ; Fučík, Jan (advisor)
This work focuses on the problems with the design of software for the elderly and ways to solve them. Furthermore, a design of a control interface for smart homes, which takes these problems into account, was done. The process of the design is described and reasons for the decision that are made are given. Following is a description of the implementation of the proposed interface and its testing on a targeted group of users. The work also outlines a possible extension of the interface for further use.
|
|
|
Living in Old Brno - architecture and urban study
Macková, Marcela ; Sátora, Josef (referee) ; Kopáčik, Gabriel (advisor)
This project located in Brno is focused on housing for elderly and cohousing strategy. Site is situated near the city center, in the Staré Brno district, in between of Hybešova street and Hospital of st. Anne. According to a good connection with city center by public transport and various functions for habitants, it has promising potential for creating ideals conditions for housing in the city center. Project is based on analysis and social study from last year. I've tried to get into the problematic of needs of modern people, living in the center, its problems and adavantages in context of history and sociology. My result is strategy for living, applied on Staré Brno site.
|
|
|
Rehabilitation Former Jaselsky Barracks Area in Brno
Křivinková, Tereza ; Vágner, Lukáš (referee) ; Rusín, Tomáš (advisor)
The urban design for an area of former barracks Jaselská kasárna in Brno is based on an effort to create sustainable town structure, which allows a free movement of inhabitants through the area. The lot is well connected to the city centre and has a good accessibility to public transportation. More over it is situated in a rather quiet part of Brno. Designed houses are oriented parallel to Štefánikova and Staňkova street. The design is defined by two types of public space – square and park. Nursing home for elderly is situated on their edge. The residents of the home have the opportunity to visit both public spaces. Shops and services are within the walking distance. Due to its location in the center of the new dwelling resort, the elderly stay a part of society and they will not feel useless.
|
|
|
The Way of Spending Free Time of Seniors Living in the Home Environment of Pribram
RYBANSKÁ, Monika
My bachelor´s thesis focuses on how seniors living in Příbram spend their free time. The theoretical part of my work is divided into six parts. The first part is about the age and aging. The second one is about the changes associated with aging. The next part is devoted to the age demography. The fourth part describes the ageism problems. The fifth one is about the quality of pensioners´ live. The last sixth part describes the pensioners´ free time and their living style. In this sixth part there are chapters where you can find out more about the active aging of old people and their education in the Czech Republic. The goal of my thesis is to find out how the elderly spend their free time in Příbram district. Do they use offered free-time activities? Are they informed about the activities? Do they themselves look up the information about the possible activities for them? Or do they just wait for some tips from other people or the rest of their family? The next question is: Who is more active? The men or women? And who has more possibilities to be active in their free time old people living in the town or old people living in the villages? I have used the quantitative survey to check up my theory. I have used a structured questionnaire or a structured interview in some cases. According to the results the hypothesis about how elder men and women spend their free time was disproved. Based on the results women live more active in their free time than men. The next theory was confirmed. Elderly living in the town have more possibilities to spend thein free time actively. The survey shows that old women spend their free time more active than old men. And elderly in the town spend their free time more active than elderly in the villages.
|
|
|
Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them
Nováková, Vendula ; Průša, Přemysl (advisor) ; Pudil, Jiří (referee)
This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.
|
|
|
Prevention of injuries of elderly clients in retirements homes
STRAKOVÁ, Dana
This diploma thesis focuses on the characteristics of aging process and old age, it deals with the prevention of injuries of elderly clients in retirement houses. While dealing with these problems the secondary literature is properly researched and analysed. The main aim of this thesis is to find out whether proper measures for prevention of injuries are taken in the selected retirement houses. The theoretical part of thesis focuses firstly on possible risks of injuries, secondary on the measures needed within the scope of prevention of injuries. Regarding the methodology the qualitative research is being used and it is based on interviews and observation of the researcher himself. In the practical part of the thesis the outcomes of the research are discussed. As the result there are proper measures taken by the retirement houses to lower the risks of injuries. This diploma thesis might be used for education and enhancement of awareness of the staff in the retirement houses.
|
|
|
Prevention of selected diseases of civilization (cardiovascular diseases and II. Diabetes type) in the elderly
SUPOVÁ, Michaela
The thesis deals with the prevention of lifestyle diseases in the elderly, is focused on cardiovascular disease and diabetes mellitus II. type. In the theoretical part, I describe the specifics of senior age. Consequently, the theoretical part deals with the the cardiovascular diseases that occur in the elderly and diabetes mellitus II. type, risk and protective factors for these diseases. In the practical part I focuse on the survey, which examines the level of awareness of seniors on cardiovascular diseases and diseases of diabetes mellitus II. type, the differences in awareness between men and women and relationship between level of education and awareness. The questionnaire survey was attended by 98 respondents. The questionnaire contained 12 questions that examined how respondents are aware of the issue. The obtained data were collected in January and February 2014, and subsequent evaluation in March and April 2014. The obtained data were analyzed using statistical methods. Identified responses were transformed into single tables and compared. Was examined overall awareness of the difference in awareness in relation to sex and then examined the effect of education on awareness issues.
|
|
|
Marketing communication targeted at seniors
Palková, Zuzana ; Odehnalová, Jitka (advisor) ; Matušinec, Miroslav (referee)
The master thesis deals with the potential of Czech seniors for Czech marketers. On the basis of secondary as well as primary researches the main elderly consumers' behavioral characteristics, their attitude to commercials and the best practise of communication mix are covered in the thesis. There is also the analysis of the practical example of communication campaign targeting at generation 55+, included its evaluation.
|
|
|
Support of senior's autonomy - Social Services in Milevsko town
HEJNOVÁ, Bohdana
The work focuses on the characteristics of aging and the problems that arise in old age. The work deals with this subject by looking at exactly what can be expected during this period of life by looking at the demographic and challenging society's views of the aging population. It clearly highlights the importance of quality leisure time for supporting the autonomy of the elderly. The aim of the work is to present the Social Services in Milevsko Town as a vital organisation supporting the autonomy and mental well being of the elderly. It's mission is to provide assistance and support for seniors in order for them to both remain part of the local community and retain their independence.
|
guest ::
