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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Development of Competitiveness of RAMOZ s.r.o.
Vítů, Vendula ; Krček, Jaromír (referee) ; Zich, Robert (advisor)
The master’s thesis concerns with a theme of increasing competitiveness of a foreign exchange company. The theoretical part of the work includes knowledge about competitiveness of the company and service specifications. In the practical part knowledge are applied to a specific company. Based on the analysis of the company and her environment are created proposals for increasing competitiveness of the company.
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Strengthening the Competitiveness of Accounting Centre of Pneuservis in VOP GROUP, s.r.o.
Wagnerová, Hana ; Misiorz, Roman (referee) ; Zich, Robert (advisor)
This diploma thesis deals with strengthening of competitiveness of the accounting centre “Pneuservis” in the VOP GROUP, s.r.o., which currently faces financial problems and lacks enough competitiveness. Proposals have been outlined on the basis of the strategic analysis. The competitive strategy has been developed for Pneuservis VOP GROUP, s.r.o., the part of which has been the formulation of vision, mission and strategic goals. The objective has been defined as acquisition of new customers and, consequently, strengthening of competitiveness of Pneuservis VOP GROUP, s.r.o..
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The Proposal to Increase the Company's Competitiveness - a Variant Solution
Kotrčová, Štěpánka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This thesis deals with the creation of competitive strategy proposal for the company, which operates in the sphere of offering the services related to property management. The theoretical knowledge related to the topic is given first. In the analytical part is evaluated the current status of the internal and external environment. Then it is suggested a strategy to increase the competitiveness of the company, which is based on the information obtained from previous two parts of the thesis.
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Strategy of Competitive Encounters
Jílek, Stanislav ; Látalová, Martina (referee) ; Bartes, František (advisor)
The thesis deals with the optimal choice of competitive strategy for the company Sulko. The work consists of an analysis of the company´s current state, the theoretical background and the proposal part. The part of thesis analyzing the company´s current state focuses on whether the company has a competitive strategy and strategic goals set. The theoretical part describes the issue of competitive strategy, the process of strategy formation and competitive advantages. The third part includes the comparison of Sulko to the top ten competitors at the market and also there is a practical example of all companies´ responses to customer´s demand for a product. Finally, the optimal competitive strategy is determined.
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Development of Competitiveness of Company
Gregorová, Jitka ; Pokorný,, Pavel (referee) ; Zich, Robert (advisor)
Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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Corporate Competitive Strategy
Krudenc, Miloš ; MBA, Vladimír Sitta, (referee) ; Bartes, František (advisor)
The aim of the diploma thesis is a proposal of competitive strategy for the Nanograph, Ltd. Thesis is divided into four main parts. The first of wich deals with assessing the current state of the company and problem detection, the second theoretical base to solve the problem identified. The third part contains the strategic analysis of the company and the fourth section offers a proposal to resolve the problem.
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