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Development of Strategic Brand Development to Support Customer Loyalty
Šenková, Kateřina ; Schüller, David (referee) ; Zich, Robert (advisor)
The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.
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Cultural property in armed conflicts: Typical motivations causing their destruction
Pelikánová, Eva ; Kučera, Tomáš (advisor) ; Bruner, Tomáš (referee)
In recent years protection of cultural property in the event of armed conflicts has become largely mentioned issue. Despite broad international legal codification of principles to prevent destruction of cultural property in the event of armed conflicts, destruction of cultural property obviously occurs. Within discussion on their protection, attention is not so paid to the values of cultural property representing for interested actors not merely in the event of armed conflicts. Attention is not much paid also to the motivations leading actors to destroy cultural property in the event of armed conflicts. The thesis is based on current state of knowledge both in academic or international law and it focuses on exploring motivations leading actors to destroy cultural property in the event of armed conflicts. To answer the research question: "What motivators are leading actors to actively destroy cultural monuments in armed conflicts?" is proceeded from analysis of literature that expounds the motivations for the destruction of cultural property in the event of armed conflicts. These motivations will be understood as theoretical explanations of destruction for the purposes of the work, and on the basis of five case studies, their validity will be checked. The subsequent synthesis of the conclusions of...
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Cultural property in armed conflicts: Typical motivations causing their destruction
Pelikánová, Eva ; Kučera, Tomáš (advisor) ; Bruner, Tomáš (referee)
In recent years protection of cultural property in the event of armed conflicts has become largely mentioned issue. Despite broad international legal codification of principles to prevent destruction of cultural property in the event of armed conflicts, destruction of cultural property obviously occurs. Within discussion on their protection, attention is not so paid to the values of cultural property representing for interested actors not merely in the event of armed conflicts. Attention is not much paid also to the motivations leading actors to destroy cultural property in the event of armed conflicts. The thesis is based on current state of knowledge both in academic or international law and it focuses on exploring motivations leading actors to destroy cultural property in the event of armed conflicts. To answer the research question: "What motivators are leading actors to actively destroy cultural monuments in armed conflicts?" is proceeded from analysis of literature that expounds the motivations for the destruction of cultural property in the event of armed conflicts. These motivations will be understood as theoretical explanations of destruction for the purposes of the work, and on the basis of five case studies, their validity will be checked. The subsequent synthesis of the conclusions of...
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Epilepsy impact on quality of life in women
Prudnikova, Elizaveta ; Lustigová, Michala (advisor) ; Špačková, Petra (referee)
This thesis looks into the concept of the quality of life in women with epilepsy from a qualitative perspective. Epilepsy, as is a chronic neurological disease, affects not only everyday activities after the diagnosis, but also has its impact on the women's life regarding employment or family. By adapting the narrative analysis this thesis categorizes the influential factors of this concept into primary and secondary ones. Moreover, it explores in detail the issue of obtaining a driving license, which is one of the specifics of the people with epilepsy in Czechia. Also, it defines the respondents' attitudes toward the societal perception of epilepsy and fears that accompany it. In addition to that, the matter of motherhood and pregnancy for women with epilepsy is explored as one of the influential factors of the quality of life. Lastly, this thesis argues that the qualitative approach is essential for the initial examination of the selected sample for future investigations regarding the concept of the quality of life in epilepsy.
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The Outbound Mobility of Higher Education Students from Kazakhstan
Otemurat, Arailym ; Kohoutek, Jan (advisor) ; Smidová, Michaela (referee)
As many other young and developing countries, Kazakhstan is also trying to implement various educational reforms to get stabilized and improve its education system after the collapse of the USSR. Respectively, the country carried out certain reforms and internationalization projects in higher education system to move and keep pace with today's globalized and internationalized times. However, an insufficient number of researches have been carried through to investigate and analyze the follow - ups of the internationalization process and its consequent outbound mobility specifics. This particular research paper explores the higher education internationalization projects implemented by Kazakhstan, and their subsequent dynamics, figures, funding, and many other detailed data. Moreover, it investigates both explicit and implicit factors impacting the outbound mobility of Kazakhstani higher education students on the basis of both qualitative and quantative methods, giving certain recommendations how to tackle the obstacles successfully. Keywords: education, higher education, internationalization, outbound mobility of students Annotace Stejně jako množství jiných mladých a rozvojových zemí se Kazachstán taký snaží provést různé vzdělávací reformy, aby mohl stabilizovat a zlepšit svůj vzdělávací systém po...
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The level of digital competencies in the area Safety for students of secondary schools
Bárta, Pavel ; Jeřábek, Tomáš (advisor) ; Rambousek, Vladimír (referee)
This thesis researches and maps the development of the level of digital competencies in the area Safety during the four-year studies of students and corresponding years of multi-year grammar schools who complete their secondary school leaving examination. The introductory part of the thesis defines the corresponding competencies and definitions of terms that are directly related to the problematics, especially: literacy (digital, information), competencies (digital), etc. From these competencies are specified those that are directly related to Safety. This is followed by an analysis and mapping of national and international researches of the level and development of pupils' digital competencies. The research part of this thesis includes concept, realizationd and evaluation of data of research survey. The goal of research survey is determination of level of given competencies of pupils and the impact of education on their develompent. Based on the results of the research survey, factors are identified that have a direct impact on the development of these competencies in examined secondary school students. In order to extend the applicability of the results, data are collected at schools that teach courses with a diametrically different focus. The output data of research survey includes results of...
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Influence of completion the introductory course in the study of Faculty of physical education and sport students
Jarošík, Richard ; Ruda, Tomáš (advisor) ; Musálek, Martin (referee)
Title: Influence of completion the introductory course in the study of Faculty of physical education and sport students Objectives: Evaluation of potencional conection between completing voluntary introductory course at Máchovo jezero and study succes of Faculty of physical education and sport of Charles University in Prague students. Description of mentioned event and selection of respondents. Definiton of connection words succes and studying, and provision of recommendation for board of faculty based on gained informations, if there is connection between course between course and studying and how to edit course to be more effective. Methods: Main research methods in this thesis are used kvantify questionnaire and in-depth interview with main organizer of event. Research file is made by students, who were hired for studying at faculty in years 2014-2018, beacuse examined course took same place and activites during these years. Gained informations were examined by descriptive, factor and correlation analysis. Results: Based on description of event were determined goals of course., which were based on descriptive analysis achieved. All these goals had influence on research file and theirs advance to second year of studying, so course structure even after verification by factor analysis was made...
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Analysis of selected factors influencing the pass in volleyball
Mezuliánková, Tereza ; Vorálek, Rostislav (advisor) ; Kočíb, Tomáš (referee)
Title: Analysis of selected factors influencing of reception in volleyball Objectives: Analysis of selected factors influencing of reception in volleyball in the women's extra league Methods: Quantitative research is used helping with electronic questionnaire. The questionnaire was distributed to women extra league players. The questionnaire included questions from the field of general information, technical, tactical and psychological components of the training. Conclusion: 49 respondents answered the questionnaire. The starting position for the float service is different from the starting position for the jump service. The psychological component of sports training is not included in the training, although it affects the pass of the service. Keywords: skills in sport, factors, psychology
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Vyhodnocení reprodukce v chovu ovcí clun forest
KLEČÁKOVÁ, Martina
The aim of the diploma thesis was to evaluate reproduction indicators (percentage of pregnancy, fertility, intensity, total rearing, reactivity, rearing of lambs born and total lamb mortality), their comparison over the years and the average in the Czech Republic. The influence of the age of the mother on fertility and the proportion of sheep according to the frequency of litters was also evaluated. Monitoring was carried out in breeding sheep clun forest (at 30 ewes) at Studnice farm from 2015 - 2018. In the monitored reproduction indicators, there was a statistically significant effect (P 0,01) only in the fertility of the herd in question for the period 2015 - 2018. This was caused by higher fertility differences in the first two years on average by 10% between selected breeding and average in the Czech Republic . For the past two years, fertility was on average 25% lower than the national average. When assessing the effect of maternal age on fertility, the highest fertility rates were in three-year-old (174%) and four-year-old sheep (168%). The effect on the highest fertility rates was the highest number of lambs born (about 2 lambs per sheep). Since the third year of age fertility has fallen until the fifth year. Then there was a slight increase (the number of born lambs in the sheep (1.5 lambs) increased) and the lowest fertility (133%) was found in seven-year-old and older sheep, when the number of lambs was also decreasing. Based on the above data on the effect of age on fertility, a statistically highly significant effect (P 0,01) was observed in the observed breeding for the years 2015 - 2018.
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Stanovení potřebného výkonu motoru v závislosti na úhlu řezu při řezání motorovou řetězovou pilou
KOUBA, Štěpán
This bachelor thesis deals with the measurement of the power of the electric chainsaw depending on the cutting angle. The engine power is influenced by number of factors which ultimately affect the work process and its economy. The main goal of this bachelor thesis was to make measurements which are needed to determine the cutting power of the electric chainsaw engine and to determine the factors which may affect this cutting power. The main factors include the power and the cubic capacity of the chainsaw engine, the type of clutch, the type and sharpness of used chain, the age of the chainsaw, the operator's experiences, the type and condition of the sawn wood and the angle of cutting angle.
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