|
|
The Financing Options and the Sustainability of an Amateur Theatre´s Operation on the Example of the Kámen Theatre in Prague
Hulec, Oskar ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with the possibilities of the theatre funding from public and private sources. It is mainly focused on the cultural policy in the Czech Republic as well as in Prague and within the related grant programmes. Some specifics of marketing in the non-profit sector are also analysed and so-called marketing mix is described in detail. The practical part is a case study of the Kámen Theatre. It describes its history and especially its economic management. An example of its marketing mix demonstrates how a theatre raises the demand. The actual stage of the ensemble is described by means of the SWOT analysis. The thesis concludes no virtual difference between the funding of the amateur and the professional theatres. The Kámen Theatre is implied to be currently on its peak where it will be able to stand for a long time on but from such a level it will hardly go on in the future.
|
|
|
Online Marketing Strategy for Divadlo.cz
Jermářová, Karolína ; Černá, Jitka (advisor) ; Svoboda, Ondřej (referee)
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contribute to the creation of more user-friendly environment and will facilitate the achievement of the web's objectives. Owing to the fact that the operator of the portal is the Arts Institute - Theatre Institute, which is a state-funded organization founded by the Ministry of Culture of the Czech Republic, I selected such marketing methods which least burden the budget and their staffing can be mostly provided in-house. The elaboration of this thesis was primarily based on my own knowledge and experience, obtained by several years of self-study and work in a company, which engages in web design and Internet marketing. The entire thesis is divided into two main parts; the first, theoretical part deals with the Internet marketing itself and its selected tools, which can be utilized during the creation of online marketing strategy of the web in the non-profit sector. In the other, principal part I focus exclusively on the Divadlo.cz portal: first I subject the portal to web analyses and user testing, and in the conclusion I propose the specific marketing strategy for the increase of the web visit rate, divided into the following components: subject, time, finances and personnel.
|
|
|
Philantrophy and financing of the theatres
Blahová, Natália ; Doležalová, Antonie (advisor) ; Ježek, Tomáš (referee)
This thesis deals with financing of the National Theatre in Prague, with the attention to voluntary philanthropic sources of its income. The National Theatre is a symbol of Czech national identity and commitment. According to legend, its origin is associated with a philanthropic tradition that has continued almost uninterrupted throughout his whole existence. Verification of the philanthropic tradition is the main aim of this thesis. It also examines revenues, expenditures and deficits of the theater. Thesis is trying to find out the volume of revenue from its own activities and from public budgets, which concludes the percentage of self-sufficiency. It focuses on the presence of patrons and the amount of voluntary contributions to finance the total cost. Thesis also seeks to capture the economic, institutional and political development of the theatre. Finally, determine the common and different tendencies of development.
|
|
|
The preparation and realization of literary template and its exploitation in practise with child groups (with use of drama in education)
ZÁBILKOVÁ, Zdeňka
The thesis is focused on the influence of art, mainly drama and dramatic art on emotional and intellectual development of child psychics. It describes the way the drama teach the children in an entertaining way to explore the world they are living in, to appreciate the literature of the past and to get familiar with the literature of the present. It explores further the contribution of drama in education which by the means of play and improvisation improves the child capabilities in terms of language, movement coordination and interpersonal communication. These aspects are depicted on a specific example of drama in education. The teacher chooses an attractive or up-to-date topic and the children play the story while looking at the issue from a different perspective, think over the consequences of their actions and search for the optimal solution of the problem, which develops further their social intelligence.
|
|
|
Laterna magika - Enrichment of Aesthetic Perception?
PEKÁREK, Josef
The aim of the bachelor thesis is, on the basis of the analysis of film and theatre state in 50s of the 20. century both in Czechoslovakia and in the world, establish the basis and influences for the establishment of Laterna Magika. The relating task is, through possibilities of film and theatre, determined the boundaries of these different types of art and find out in what relationship they are or could be under the terms of Laterna Magika performance. The results of this theoretical part will confront subsequently with the analysis of selected Laterna Magika performances.
|
|
|
The Influence of Theatre on a Preschool Child
KRÁTKÁ, Pavlína
The aim of work is to highlight the impact of theater on the personality development of children preschool age and education elements of theater. The theoretical part is aimed at the preschool age child's personality and the importance of pre-term for shaping the child's own identity. It is aimed at the game and its importance in the lives of children preschool age and the specificities of the performing arts working in the preschool age child. The practical part is devoted to research and to the method of interviews with teachers and parents of preschool children preschool age and the observation of children from nursery schools in theatrical performances.
|
|
|
French repertoary at the South Bohemia Theatre (1945 - 2003)
DOSKOČILOVÁ, Kateřina
As a lead-up this dissertation briefly describes the history of the Southbohemian Theatre. The main subject of this work is the French theatre repertory in the time period between 1945 and 2003. The work is aimed to assess the repertory especially from the point of genre structure (comedy, drama, tragedy), the proportion of French, Czech and other national literature plays and last but not least it considers reactions of critics in respect to the mentioned French plays. Part of the work is also a list of Southbohemian Theatre premiers in years 1945 - 2003 and a list of premiers of French authors.
|
|
| |
|
| |
|
|
Marketing strategy of the family theater
Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
|
guest ::
