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Communication Mix on the Social Networks
Lunda, Radek ; Jelínek, Vojtěch (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a suitable proposal for a combination of promotional tools on social network sites Facebook and Instagram. In particular, the Reach, Views, and Followers variables will be tracked. In the theoretical part, the basic knowledge of the online marketing environment, knowledge of history and the advantages and disadvantages of classical and online marketing will be defined. In the upcoming analytical part from the described area, will be described potential opportunities for the development of social networking sites, which the author of this work uses to promote cultural events in Brno. The author of this work describes the competitive sites and profiles in the field of promotion of cultural events in Brno. In order to fulfill the stated goals of this work, a combination of paid or unpaid tools and their alternatives on the social networking sites Instagram and Facebook will be formulated.
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Multipurpose Town House on Křížová Street, Brno
Bartošová, Klára ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
living in the centre, in touch with the urban life and private natural surroundings, for young people, for families... a house as a hedge which isolates from a rush of downtown and gives a serenity of an inside city block a house as a compact substance which is in a harmony with a line of Křížová Street and sensibly melts into a crossroad, is in a harmony with a form and a measure of surrounding objects employs loopholes and views onto surrounding hills
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Postindustrial city Urban development study of Brno - east of the city
Bartoňková, Barbara ; Todorov, Petr (referee) ; Františák, Luboš (advisor)
The design of a residential complex in the post-industrial city Zábrdovice has a major role in the return of housing to the city and its immediate vicinity. The historically poor neighborhood with the background of the industrial panorama has great potential for future development. This thesis deals with the rehabilitation of this structure, will bring a fundamental restoration, improvement of the quality of housing and a safe environment. Also proof that even in this locality it is possible to create a fully-fledged place for its inhabitants.
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Family house
Latochová, Marcela ; Gábrová, Lenka (referee) ; Spáčil, Miroslav (advisor)
The bachelor´s thesis a Family house is compiled in a form of project documentation which comprises all the requisites required by current regulations. The designed family house is placed on the sites numbered 2132/1 in a village Úvalno. This is a new building partial basement with one underground and aboveground floors. The house has an irregular floor plan, is built from the systém SUPER IZO from BS Klatovy. The house is covered with a double-flat roof and on the part and flat green walkway roof.
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Family house
Rycková, Silvie ; Gábrová, Lenka (referee) ; Spáčil, Miroslav (advisor)
The bachelor project Family house is compiled in a from of project documentation which comprises all the requisites required by current regulations. The designed house is placed on the sites numbered 121 in village Dolní Benešov-Zábřeh. This is a new building with basement with two floors. The house has an regular floor plan, is built from the system POROTHERM and is covered with a gable roof.
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TOWNHOUSE ON THE WATERFRONT IN PŘEROV
Mai Lan, Chi ; Bajger, Oldřich (referee) ; Mikulášek, David (advisor)
The concept of mixed-use corner house situated on the bank in Přerov is based on the division of the parcel into two parts. These two partsare linked by the small street with the entrances to the shops and living. The small street leads from the ground floor through shopping to the roof floor where it ends by the terrace with coffe bar. There is amazing view to the river and center. The living is designed on the conception of regular crowd of cubes. Thereby the pleasant terraces for flats and viewing from the street through house oriented to the center arrised.
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BRNO – NEW SOUTH CENTRE LOCATION – POŘÍČÍ, BRIDGES TRINITY, THE AREA OF COMMUNICATION AND SOCIAL INTEGRATION, MULTIFUNCTIONAL OBJECT AND SPACE
Tasch, Daniel ; Obtulovič, Marek (referee) ; Kiszka, Josef (advisor)
The aim of my work was to create a multifunctional house, which serves as a connection between the city center of Brno and its industrial part. This building is also in direct contact with the historic viaduct that would be excavated for this project. Today, this historic viaduct serves as a railway line. However, according to the new KAM proposal, the main Brno railway station is planned to be diverted, so that the viaduct will remain unused. For this reason, it also adds character and interest to the bridge on which I decided to design this project. The houses on the bridges over the river are not something out of the ordinary. They are not built at all to the extent expected. The house on the bridge provides not only a practical connection between the two banks and the use of each place for development, but also an aesthetic pleasure. It is something that is not seen every day.
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Multipurpose Town House on Křížová Street, Brno
Bartošová, Klára ; Nový, Alois (referee) ; Nový, Vítězslav (advisor)
living in the centre, in touch with the urban life and private natural surroundings, for young people, for families... a house as a hedge which isolates from a rush of downtown and gives a serenity of an inside city block a house as a compact substance which is in a harmony with a line of Křížová Street and sensibly melts into a crossroad, is in a harmony with a form and a measure of surrounding objects employs loopholes and views onto surrounding hills
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