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Analysis of motivation among the spectators of Prague professional theaters
Hájková, Mariana ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
This Master Thesis maps the scene of the professional theaters in Prague from the spectators' perspective. Consequently it points out the most important motivation factors for each market segment that leads people to visit the shows. The theoretical part defines the terms theater and drama. It also analysis theater market in the Czech Republic and Prague's professional drama scene. Moreover, it specifies a marketing mix in the context of theaters, introduces the basic principles of marketing research and states the fundamental basis for a theory of motivation. Analytical part is based on a quantitative research realized through a questionnaire survey. Subjects were Prague residents, both men and women across all age groups and different levels of education. Minor improvements for theaters marketing strategy were proposed according to the research findings. Particular attention was paid to the special theatrical events held in Prague.
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International student festivals in the Visegrad Group
Vančáková, Klára ; Riedlbauch, Václav (advisor) ; Maršíková, Šárka (referee)
Diploma thesis deals with international student festivals in the Visegrad Group. The thesis describes higher education systems in Visegrad countries and explores in detail higher education students' theatre festivals. The main aim of the thesis is to find out whether the cooperation of higher education students from the field of theatre acting in Visegrad countries is sufficient, to analyze the support system for their cultural activities and suggest a suitable solution. To achieve the main objective of the paper the survey method and the method of semi-structured dialogue were used.
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Marketing analysis in Divadlo v Dlouhé
Marková, Klotylda ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The topic of this bachelor thesis is possibilities of using marketing in culture area or to be more specific - in theatre. Divadlo v Dlouhé, one of the most successful semi-budgetary organizations in Prague, serves as an example of practice. The thesis goes into details about special characteristics in the field of theatre, a non-profit organization in public sector. It occupies with marketing mix, marketing tools and deals with a problem of linking together art and marketing which is still underestimated among Czech non-governmental organizations. In concrete terms, this thesis focuses on promotion, media service and PR, selling strategy on view of specifics of theatrical milieu. After a concise theoretical introduction to the problem, the bachelor thesis goes in for specific issues directly connected to the practice in Divadlo v Dlouhé.
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The Valuation of the Oskar Nedbal Theatre in Tabor
Kubíčková, Klára ; Kislingerová, Eva (advisor) ; Römerová, Eva (referee)
This master's thesis deals with the valuation of cultural institution the Oskar Nedbal Theatre in Tabor and its aim is to estimate the value of this theatre to 30th June 2012 for the purpose of its founder the South Bohemian Region and compare this value with a subsidy paid to the theatre as a contributory organization. The value of the organization is determined by the method of contingent valuation based on the question related to people's willingness to pay for the preservation of the theatre and supplemented by Victor S. Yocco method for measuring three factors of the hypothetical value. The issue of cultural institutions valuation is not yet much explored area and mainly in the Czech Republic has not yet been comprehensively worked out and this thesis offers a practical view on one of the possible methods of valuing cultural goods and organizations.
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The impact of different management approaches on directing, programming and financing of the Tyl Theatre in the town of Kutná Hora
Krúpa, Adam ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
The main goal of this bachelor's thesis is to consider and reflect different approaches to management in the field of culture, theatre in particular. This thesis also tries to find positives and negatives of these approaches. In the theoretical part, which is patterned on expert publications dealing with this topic, there are outlined some basic management elements and procedures with emphasis on connection with theatre management and specific conditions of functioning of a theatre institution with a good managing director. The theoretical part also deals with the field of arts marketing (marketing mix, internal and external environment of an organization) along with given examples. The practical part describes and compares two different approaches to management of Tyl Theatre in the town of Kutná Hora, analyses past and current running of this regional theatre and the potential solution is found in a compromise and respect to various opinions and their joining together.
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Specifics of the communication activities on the example of cultural non-profit organization Archa Theatre
Shin, Mayya ; Hucková, Barbara (advisor) ; Kubaš, Mario (referee)
The thesis is focused on the specification of the communication activities of non-profit non-governmental organization Archa Theatre o.p.s. The aim of it is to analyze, evaluate and compare communication activities of the organization, their strategies and tactics and then assign a proposal for its improvement. The theoretical part specifies a differences of communication features for the non-profit sector. The part is followed by a description of each element in the structure of communication mix. The practical part applies theoretical data and information to a specific example of the Archa Theatre. It is also dedicated to further detailed analysis of the impact of the communication activities of the theater. Thesis also includes set of advice, comments and recommendations in order to increase efficiency and effectiveness of these impacts in the future.
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Conception of a Transformation of the Prague’s Theatre Studio Ypsilon
Němečková, Tereza ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
The bachelor thesis deals with a problem of the transformation of Pragues's theatre network. Firstly, the theoretical part is focused on analysis of a financial and legislative support of Czech theatres. Measurement of support originates in their position and role in Czech society, especially during forming of modern Czech nation. It describes current governmental cultural policy and Prague's conception of cultural support. Subsequent practical part includes characteristic of legal forms and their influence on financing, administration, control and dramaturgy of the theatre. The practical part also deals with the position of Studio Ypsilon in Prague's theater network and it is analyzing its current situation in economics, personnel and artistic terms. The results are compared with chosen organizations of various legal forms. The goal of the bachelor thesis is to create a practicable transformation model of Studio Ypsilon, based on the analysis and criticism of the advantages and disadvantages of the considered options.
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Archa Theatre visitor analysis
Zeman, David ; Černá, Jitka (advisor) ; Hrab, Ondřej (referee)
This work deals with marketing research of the visitors to Archa Theatre. The aim is to define who these visitors are. To achieve the goal quantitative research was done, based on data from approximately 500 respondents. The research was conducted by questionnaire. The analysis is comparatively based on the current data, alongside previous investigations. Both SWOT analysis and competitive analysis help to understand the cumulative data, thus allowing the author to accurately characterize the theater.
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