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Multi-tier system of distribution of audiovisual content
Pulda, Michal ; Donát, Jiří (advisor) ; Mildeová, Stanislava (referee)
This paper analyzes and critically evaluates present music and video market functioning with emphasis to the sales of electronic format of this content which is preferred by current customers. It analyzes the widespread trend of content sharing via the Internet and specifies reasons why the trend is happening. It defines cases of behavior that are justifiable in the eyes of consumers and therefore legitimate (i.e. creation of backups, downloading and sharing legally unavailable content, downloading for personal use, etc.) and elements that reduce value of the legally distributed content for the customer (copy protection mechanisms or current licensing system). Furthermore, it analyzes new economic approaches that enable the utilization potential of the Internet (i.e. the Long Tail Theory) or of potential customers (Crowdsourcing, Word of Mouth, Gamification). The paper analyzes the functioning new services that use the Internet as a platform for their operation and offer users the experience they want. Proposal for this new system of audiovisual content distribution is proposed based on a synthesis of findings from the operation of these services, new theoretical approaches and author's own contribution. This new system rejects the idea of selling the content as goods (per items) and adopts an approach of access to the whole catalogue of content for a flat monthly fee. This newly born service has several tiers that differ qualitatively among themselves, also in terms of added value for users and finally in the price at which the layers are available. This system is very acceptable to customers as well as being an interesting long-term alternative to the current system for operators of the new system and copyright holders.
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Ways to publish streaming video on the Web
Suk, Miroslav ; Šedivá, Zuzana (advisor) ; Kadlec, Čestmír (referee)
The beginning of the thesis deals with history of interconnection between video and the internet from its origins to the present. The thesis has two main aims. The first aim is to provide an overview of main solutions how to provide stream video over the internet. In the thesis there are described three different solutions. The first solution is to buy a complex media server. The second one is to hire a special service which can provide video storage and its distribution over the internet. The service must allow integration to various information systems and web pages or web applications. The last part of the first aim speculates about possibilities how to solve the stream video distribution over the internet in a business and commercial domain without any expenses to provide the functionality. The second aim is a practical realization of a complete project. The content of the project is a solution of video conversion, storage and distribution over the internet in a real company. The main business activity of the company is the development and providing of web pages and applications on its own servers. At the beginning of the second part of the thesis there are evaluated possible ways how to solve the goal of the project. The possible ways are solutions that are mentioned in the first part of the thesis plus development of new a solution by the company itself. The last alternative has proved to be optimal from the economic point of view. The result of the project is a web service which is completely platform independent. So it is possible to use the web service in company's content management systems that are developed in PHP or .Net. In the thesis there is also mentioned an issue of mechanism called HTTP Pseudo Streaming.
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Multimedia in Silverlight and WPF
VEITH, Miroslav
This work deals with analysis of possibilities of technology Silverlight on playing streaming content. Part of the work is creating of sample application. This application will be used for examination of influence of playing streaming content on burden of system. Next this work deals with possibilities of technology Silverlight in domain of working with devices on client side. Among these devices belong Webcams, Microphone etc. A goal of this work is also an attempt to create Silverlight application enabling to users videotalks which would be using of these possibilities.
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Imagine supported multimedial education
PECHOUŠEK, Petr
The goal of this bachelor work is to create a methodical manual for development environment Imagine. This manual deals with the use of its multimedia objects and tries to explain basic conceptions and technical informations, that relate to multimedia. For this porpuse is for better understanding and illustation made a set of projects implemented in Imagine.
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Streaming and format converting
MRÁZ, Jan
The theoretical part of this project covers direct video presentation over internet in the form of streaming with special emphasis on video conversion. It explains all parameters that are characteristic for streaming technology and assesses techniques for comparing visual quality available to date. The practical part of this project focuses on empirical measurements of the quality of generated video files using group of subjects with simultaneous mathematical comparssion of difference between recoded video and the original.
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Webcasting materials creation
HEROUT, Lukáš
Webcasting materials are becoming a very popular eLearning tool. In the bachelor thesis is compiled methodology of creating video materials with the possibility to combine with other rich medias. Theoretical part is completed by the practical part containing manual to the WVC system, that is operating at the PF JU. WVC (Web Video Course) serves to create and to control webcasting courses. Example of the webcasting material created in the WVC is on the enclosed DVD-ROM.
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Delivery of audiovisual content on the Internet
Drbohlav, Štěpán ; Šedivá, Zuzana (advisor) ; Svítek, Jakub (referee)
One aim of this thesis is to provide an overview of technological, economic and legal aspects of the distribution of audiovisual content over internet and other IP networks. This thesis will provide introduction to most widely used compression methods of digital audio and video, transmission methods and protocols. Another aim is to create a case study that deals with selecting the best solution for a commercial project of Video On Demand server. This objective is achieved by applying methods of multi-criteria evaluation of options based on theoretical analysis of distribution solutions. The secondary aim is to determine the total cost of ownership of the different options by using the methodology of TCO (Total Cost of ownership). This thesis also provides a comparison with the solution based on purely non-commercial focus.
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Video in the Web 2.0
Fišera, Martin ; Pavlíček, Antonín (advisor) ; Vlach, Jiří (referee)
This Bachelor work deals with video, Web 2.0 and their reciprocal relation. Whereas it is a very complex topic the first chapter focuses on introduction to the issue of video, characteristics of video and connected technologies. It deals with conceptions as data stream, resolution, colour, depth of colour, interleaving, compression, multimedia containers and so on. There is a brief comment on issues of audio compression at the end of the first chapter. The second chapter follows video and Web 2.0 interconnection where the intersection of video and the internet is described and consequently there is a transition to the conception of Web 2.0 and its historical delimitation and definition. The notion of streaming occurs there for the first time there and is further analysed on a network layer as well as on an application layer. The last third chapter deals with social aspects of streaming services as YouTube, Stream.cz and others. This chapter tries through the pondering to refer to the fact that streaming services are not determinate by only technological elements but also social effects which act on users of these services.
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Video Market at the Internet Era
Pavlovský, Roman ; Jandoš, Jaroslav (advisor) ; Šedivá, Zuzana (referee)
The Video Market at the Internet Era thesis focuses on possible ways to distribute a digital video to a viewer with the respect to increasing importance of the Internet. It focuses on technical aspects of different distribution routes and looks at distribution channels from the economic perspective. Gained technological knowledge is used for the analysis of the digital video market on the Internet, which is aimed at both existing subjects in the digital video market and the new emerging ones, thanks to the Internet, as well. One of the other lesser objectives of this work are to introduce is the copyright issue. The final chapter assesses the current state of the market and makes predictions of the state and trends in the use of the digital video and understanding the copyright. The terms used in the work are always explained in the respective chapter and therefore advanced knowledge of the technologies described there is not required.
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Optimizing online presentations according to the product features
Novák, David ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
The purpose of this thesis is to highlight the importance of graphic design and its visual effects in day-to-day life, notice new methods, justify relevant investments to advertisement as well as mention continuously rising demands made on professional graphic designers. The theoretical part of the thesis is based on the research article, which subject is the extent of consumers' product understanding of products being sold online. The research concludes that it is possible to choose the appropriate presentation format according to task complexity (product features) in terms of graphical and multimedia means of online presentation, such as static pictures with text captions, videos with or without narration and Virtual Product Experiences (VPE ). This is followed by the definitions of communication process and relevant standards related to web design, concluding with the description and interpretation of the most interesting and useful theoretical foundations. The main body is about implementing the theoretical findings in the real world business case including advertising campaign in a project having the purpose to give a real economic/business value. All the project phases are described from finding the business partner to the launch of brand new web service and its propagation. The new web page and other propagation materials were made in order to attract selected companies.
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